---
title: "La Molisana — $917/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/la-molisana"
last_updated: "2026-08-08T06:07:32.828Z"
locale: en
meta:
description: "Niche score 36/100 · $917/yr market · 55K searches/yr · $3.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $917/yr market · 55K searches/yr · $3.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "La Molisana — $917/yr Amazon SG Niche (2026) - Flapen"
---
# **la molisana**
**Skip it**
A small market ($917/yr) — this niche doesn't clear our bar today.
Market size 0Growth 22Conversion 6Competition 78Returns 100Price range 0Avg price 10Brand share 37Review moat 84Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****319.43**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$3.65**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$917**
$917/yr · 55K searches
**Price range**
**Bad****$2.04–$7.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, la molisana is a $917/yr Amazon Singapore market (55K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **la molisana market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$55K–$73K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#2**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **13%**
- **Out of stock**
- **29.7%**
- **Avg brand age**
- **93 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**5**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 77%
**Open market**
**13%**
- La Molisana29% - Liguori21% - Barilla17% - San Remo10% - Naturel5% - De Cecco4% - Open — no brand owns it (6 brands, 13%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -5.9% search growth over the last 90 days.
2K2KSpike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/la-molisana/trend)
## **Top la molisana products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$286%$559%$8312%$1101101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**La Molisana Fusilli 500 g**La Molisana**$2.94**4.8★1,991 rev](https://www.amazon.sg/dp/B00DIREC0Q) [2**Liguori Rigatoni 46 I.G.P 500G**Liguori**$3.36**4.8★24 rev](https://www.amazon.sg/dp/B06Y26JD5N) [3**Barilla Pasta Fusilli 500g (packaging may vary)**Barilla**$3.19**4.7★1,383 rev](https://www.amazon.sg/dp/B002WECS5M) [4**Liguori Fusilli 31 I.G.P 500g**Liguori**$3.32**4.5★16 rev](https://www.amazon.sg/dp/B06Y1TVYFG) [5**La Molisana Farfalle Rigate 500 g**La Molisana**$2.97**4.7★322 rev](https://www.amazon.sg/dp/B003TKXH5S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Deluca Italian Tagliatelle Nest 500g**Deluca**$3.38**0 rev1y ago](https://www.amazon.sg/dp/B0DQNZ4YDP) [**La Molisana Rigacuore (Heart Shaped) Pasta 500g**La Molisana**$3.40**2,570 rev2y ago](https://www.amazon.sg/dp/B09FQB1RNG) [**Emborg Perfect Pasta 200 ml - Chilled**Emborg**$3.50**2 rev5y ago](https://www.amazon.sg/dp/B08LTMXS23) [**Naturel Organic 100% Italian Durum Wheat Pasta Penne 500 g**Naturel**$3.08**9 rev6y ago](https://www.amazon.sg/dp/B01G22EO1U) [**La Molisana Chifferi Rigate Pasta 500 g**La Molisana**$3.11**27 rev6y ago](https://www.amazon.sg/dp/B07V459JV9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**La Molisana Rigacuore (Heart Shaped) Pasta 500g**La Molisana**$3.40**4.7★**▲ 603%**](https://www.amazon.sg/dp/B09FQB1RNG) [**Liguori Spaghetti I.G.P 500g**Liguori**$3.46**4.5★**▲ 277%**](https://www.amazon.sg/dp/B01LZZ3E1G) [**Deluca Italian Tagliatelle Nest 500g**Deluca**$3.38**0.0★**▲ 260%**](https://www.amazon.sg/dp/B0DQNZ4YDP) [**Filippo Berio Filippo Berio Tomato and Ricotta Pesto 190g**Filippo Berio**$5.33**4.3★**▲ 158%**](https://www.amazon.sg/dp/B008W7JKAY) [**Liguori Chifferini 81 I.G.P 500g**Liguori**$3.39**4.5★**▲ 127%**](https://www.amazon.sg/dp/B086V1NHY9)
**~~View all trending →~~**
## **What buyers say about la molisana**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**100%
*“As tasted as it”*
## **Common questions**
- **Is la molisana profitable to sell on Amazon Singapore?**
- The niche generates $917/yr across 47 tracked products. 90-day search growth is -5.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the la molisana niche?**
- 12 brands and 5 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 83% of demand.
- **What does it cost to enter the la molisana niche?**
- Listings span $2.04–$7.23; the average listing price is $3.65 (sweet spot $15–$100). The average incumbent carries 319 reviews — the moat a new listing must climb.
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