---
title: "Kewpie — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/kewpie"
last_updated: "2026-08-08T06:51:59.150Z"
locale: en
meta:
description: "Niche score 28/100 · $0/yr market · 11K searches/yr · $6.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $0/yr market · 11K searches/yr · $6.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kewpie — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **kewpie**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 12Conversion 0Competition 45Returns 100Price range 4Avg price 19Brand share 0Review moat 96Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****70.8**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$6.74**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-25.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$4.58–$15.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$0**
$0/yr · 11K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, kewpie is a $0/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kewpie market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$10K–$13K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **13%**
- **Out of stock**
- **13.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**0%**
- Kewpie100% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -25.4% search growth over the last 90 days.
250150Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/kewpie/trend)
## **Top kewpie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$01101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kewpie Japanese Style Mayonnaise 310 ml**Kewpie**$4.70**4.5★240 rev](https://www.amazon.sg/dp/B07NF7XT4Y) [2**Kewpie Mayonnaise 350g**Kewpie**$6.70**4.2★302 rev](https://www.amazon.sg/dp/B00Z5Y44P8) [3**Kewpie Roasted Sesame Dressing 210ml**Kewpie**$4.58**4.6★201 rev](https://www.amazon.sg/dp/B07NF7P837) [4**Kewpie Half Mayonnaise 400 g**Kewpie**$7.08**4.4★215 rev](https://www.amazon.sg/dp/B007XT4FIO) [5**Kewpie Roasted Sesame Dressing (No MSG) 380ml**Kewpie**$8.66**4.6★42 rev](https://www.amazon.sg/dp/B01B1KVUIS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kewpie Japanese Yuzu Shoyu Dressing 210ml**Kewpie**$4.64**1 rev10mo ago](https://www.amazon.sg/dp/B09BD7YS1W) [**Kewpie Japanese Spicy Roasted Sesame Dressing 210ml**Kewpie**$5.40**2 rev10mo ago](https://www.amazon.sg/dp/B07TP8J1QP) [**Kewpie Balsamic Dressing 210ml**Kewpie**$5.62**0 rev10mo ago](https://www.amazon.sg/dp/B09BD69B62) [**Kewpie Mayonnaise 350g**Kewpie**$6.70**302 rev1y ago](https://www.amazon.sg/dp/B00Z5Y44P8) [**Kewpie Roasted Sesame Dressing 210ml**Kewpie**$4.58**201 rev3y ago](https://www.amazon.sg/dp/B07NF7P837)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kewpie Mayonnaise 350g**Kewpie**$6.70**4.2★**▲ 111%**](https://www.amazon.sg/dp/B00Z5Y44P8) [**Kewpie Half Mayonnaise 400 g**Kewpie**$7.08**4.4★**▲ 110%**](https://www.amazon.sg/dp/B007XT4FIO) [**Kewpie Roasted Sesame Salad Dressing 1000 ml**Kewpie**$15.42**4.8★**▲ 81%**](https://www.amazon.sg/dp/B08FRTPVB1) [**Kewpie Japanese Spicy Roasted Sesame Dressing 210ml**Kewpie**$5.40**5.0★**▲ 37%**](https://www.amazon.sg/dp/B07TP8J1QP) [**Kewpie Japanese Yuzu Shoyu Dressing 210ml**Kewpie**$4.64**5.0★**▲ 35%**](https://www.amazon.sg/dp/B09BD7YS1W)
**~~View all trending →~~**
## **Common questions**
- **Is kewpie profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Skip it (28/100).
- **How competitive is the kewpie niche?**
- 1 brands and 3 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the kewpie niche?**
- Listings span $4.58–$15.42; the average listing price is $6.74 (sweet spot $15–$100). The average incumbent carries 71 reviews — the moat a new listing must climb.
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