---
title: "Keto — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/keto"
last_updated: "2026-08-08T07:50:10.635Z"
locale: en
meta:
description: "Niche score 31/100 · $0/yr market · 7K searches/yr · $22.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $0/yr market · 7K searches/yr · $22.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Keto — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **keto**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 18Conversion 0Competition 19Returns 100Price range 62Avg price 93Brand share 0Review moat 24Quality gap 68
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.06**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$3.83–$33.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****6,163.14**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 7K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, keto is a $0/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keto market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$6K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **14%**
- **Out of stock**
- **17.1%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Base Culture32% - Atkins28% - Keto Wise17% - Quest12% - Sunshine11%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -13.9% search growth over the last 90 days.
250150Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/keto/trend)
## **Top keto products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$0101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Base Culture Frozen Original Keto Bread 454g (1 pack)**Base Culture**$22.20**4.2★2,185 rev](https://www.amazon.sg/dp/B07QBQ8Q33) [2**Keto Wise Fat Bombs - Crispy Caramels - 16 packs 32g each**Keto Wise**$33.33**4.6★2,574 rev](https://www.amazon.sg/dp/B07QB98Y4W) [3**Atkins Endulge Treat Caramel Nut Chew Bar Keto Friendly 10 Count (Value Pack)**Atkins**$19.51**4.6★20,819 rev](https://www.amazon.sg/dp/B010LWGDMA) [4**Base Culture Frozen Keto Cinnamon Raisin Bread 454g (1 pack)**Base Culture**$21.91**4.1★1,940 rev](https://www.amazon.sg/dp/B086FTFTSQ) [5**Atkins Keto Caramel Almond Clusters Keto-Friendly 8 Count**Atkins**$21.10**4.5★4,554 rev](https://www.amazon.sg/dp/B0946TY2T3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Base Culture Frozen Original Keto Bread 454g (1 pack)**Base Culture**$22.20**2,185 rev2y ago](https://www.amazon.sg/dp/B07QBQ8Q33) [**Base Culture Frozen Keto Cinnamon Raisin Bread 454g (1 pack)**Base Culture**$21.91**1,940 rev2y ago](https://www.amazon.sg/dp/B086FTFTSQ) [**Atkins Keto Caramel Almond Clusters Keto-Friendly 8 Count**Atkins**$21.10**4,554 rev4y ago](https://www.amazon.sg/dp/B0946TY2T3) [**Sunshine Low Sugar Smart-Carb Low G.I. Bread 360g**Sunshine**$3.83**22 rev6y ago](https://www.amazon.sg/dp/B074K7ND3X) [**Keto Wise Fat Bombs - Crispy Caramels - 16 packs 32g each**Keto Wise**$33.33**2,574 rev6y ago](https://www.amazon.sg/dp/B07QB98Y4W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Atkins Keto Caramel Almond Clusters Keto-Friendly 8 Count**Atkins**$21.10**4.5★**▲ 94%**](https://www.amazon.sg/dp/B0946TY2T3) [**Keto Wise Fat Bombs - Crispy Caramels - 16 packs 32g each**Keto Wise**$33.33**4.6★**▲ 78%**](https://www.amazon.sg/dp/B07QB98Y4W) [**Atkins Endulge Treat Caramel Nut Chew Bar Keto Friendly 10 Count (Value Pack)**Atkins**$19.51**4.6★**▲ 63%**](https://www.amazon.sg/dp/B010LWGDMA) [**Base Culture Frozen Keto Cinnamon Raisin Bread 454g (1 pack)**Base Culture**$21.91**4.1★**— 9%**](https://www.amazon.sg/dp/B086FTFTSQ) [**Quest Nutrition- High Protein Low Carb Gluten Free Keto Friendly 12-2.2 ounce assorted flavors variety Pack**Quest**$32.50**4.3★**▼ 11%**](https://www.amazon.sg/dp/B07J2MM23Z)
**~~View all trending →~~**
## **Common questions**
- **Is keto profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 7 tracked products. 90-day search growth is -13.9%. Flapen's verdict: Skip it (31/100).
- **How competitive is the keto niche?**
- 5 brands and 7 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the keto niche?**
- Listings span $3.83–$33.33; the average listing price is $22.06 (sweet spot $15–$100). The average incumbent carries 6,163 reviews — the moat a new listing must climb.
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