[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-grocery-kaya":3,"research-sidebar-rollups":354},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":47,"baselines":78,"demand":82,"seasonality":210,"brandShare":211,"products":228,"feedback":299,"searchTerms":311,"related":321,"lastUpdated":32},"ccc2288d-fdd8-464f-8417-c0153a4e0a23","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":15,"top5ClickShare":19,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":15,"successfulLaunches360":15,"newProducts360":29,"amazonNicheId":4,"title":30,"slug":30,"href":31,"leafCategoryName":11,"scrapedAt":32,"brandCount":33,"brandCountYearAgo":22,"sellerCount":34,"signals":35,"avgBsr":39,"pageQuality":15,"unitsSoldMin":40,"unitsSoldAvgMin":15,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":15,"top20ClickShare":20,"top20BrandShare":20,"primePct":45,"oosRate":46},0,5842,1.0864,-0.3511,0.8408,1,3.7,4,5.06,2.52,9.31,8,1000,0.125,2,"kaya","\u002Fresearch\u002Fsg\u002Fgrocery\u002Fkaya","2026-07-24T04:15:50.347231+00:00",5,3,[36,37,38],"quality_gap","out_of_stock","low_review_barrier",7,750,100,3795,5060,79,0.75,0.5175,{"score":48,"verdict":49,"components":50},29,"skip",[51,54,56,59,62,64,67,71,73,76],{"key":52,"score":15,"weight":53,"raw":15},"marketSize",0.15,{"key":55,"score":39,"weight":53,"raw":18},"growth",{"key":57,"score":15,"weight":58,"raw":15},"conversion",0.1,{"key":60,"score":61,"weight":53,"raw":19},"competition",13,{"key":63,"score":15,"weight":58,"raw":20},"brandShare",{"key":65,"score":66,"weight":58,"raw":21},"qualityGap",98,{"key":68,"score":41,"weight":69,"raw":70},"reviewMoat",0.05,3.63,{"key":72,"score":41,"weight":58,"raw":15},"returns",{"key":74,"score":75,"weight":69,"raw":23},"avgPrice",14,{"key":77,"score":15,"weight":69,"raw":15},"priceRange",{"avgRating":79,"medianPrice":80,"medianReturnRate":15,"nichesTracked":81},4.47,30,1590,{"points":83,"droppedPartialWeek":209},[84,86,89,92,95,98,101,104,107,110,113,116,119,122,124,127,130,133,136,139,142,145,147,150,153,156,159,162,165,168,170,172,174,176,179,181,184,186,188,191,194,197,200,203,206],{"week":85,"volume":66},"2025-08-31",{"week":87,"volume":88},"2025-09-07",146,{"week":90,"volume":91},"2025-09-14",119,{"week":93,"volume":94},"2025-09-21",90,{"week":96,"volume":97},"2025-09-28",160,{"week":99,"volume":100},"2025-10-05",110,{"week":102,"volume":103},"2025-10-12",114,{"week":105,"volume":106},"2025-10-19",143,{"week":108,"volume":109},"2025-10-26",147,{"week":111,"volume":112},"2025-11-02",111,{"week":114,"volume":115},"2025-11-09",93,{"week":117,"volume":118},"2025-11-16",116,{"week":120,"volume":121},"2025-11-23",152,{"week":123,"volume":66},"2025-11-30",{"week":125,"volume":126},"2025-12-07",112,{"week":128,"volume":129},"2025-12-14",155,{"week":131,"volume":132},"2025-12-21",101,{"week":134,"volume":135},"2025-12-28",84,{"week":137,"volume":138},"2026-01-04",88,{"week":140,"volume":141},"2026-01-11",80,{"week":143,"volume":144},"2026-01-18",94,{"week":146,"volume":115},"2026-01-25",{"week":148,"volume":149},"2026-02-01",127,{"week":151,"volume":152},"2026-02-08",138,{"week":154,"volume":155},"2026-02-15",169,{"week":157,"volume":158},"2026-02-22",123,{"week":160,"volume":161},"2026-03-01",121,{"week":163,"volume":164},"2026-03-08",124,{"week":166,"volume":167},"2026-03-15",129,{"week":169,"volume":138},"2026-03-22",{"week":171,"volume":126},"2026-03-29",{"week":173,"volume":167},"2026-04-05",{"week":175,"volume":91},"2026-04-12",{"week":177,"volume":178},"2026-04-19",140,{"week":180,"volume":178},"2026-04-26",{"week":182,"volume":183},"2026-05-03",158,{"week":185,"volume":167},"2026-05-10",{"week":187,"volume":41},"2026-05-17",{"week":189,"volume":190},"2026-05-24",107,{"week":192,"volume":193},"2026-05-31",73,{"week":195,"volume":196},"2026-06-07",105,{"week":198,"volume":199},"2026-06-14",58,{"week":201,"volume":202},"2026-06-21",40,{"week":204,"volume":205},"2026-06-28",49,{"week":207,"volume":208},"2026-07-05",38,false,null,{"top":212,"otherBrandCount":15,"otherClickShare":15},[213,216,219,222,225],{"brand":214,"clickShare":215},"Sing Long",0.35650000000000004,{"brand":217,"clickShare":218},"Oriental Kopi",0.263,{"brand":220,"clickShare":221},"3A",0.2595,{"brand":223,"clickShare":224},"Everiday",0.0623,{"brand":226,"clickShare":227},"Toast Box",0.0588,[229,237,247,256,264,274,281,289],{"asin":230,"title":231,"brand":220,"imageUrl":232,"price":24,"rating":22,"reviews":233,"clickShare90":221,"clickShare360":234,"launchDate":235,"amazonUrl":236},"B07JWT3PZ8","3A Nyonya Kaya Coconut Jam 400g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51GgupC8UEL.jpg",10,0.3109,"2019-06-18","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07JWT3PZ8",{"asin":238,"title":239,"brand":214,"imageUrl":240,"price":241,"rating":242,"reviews":22,"clickShare90":243,"clickShare360":244,"launchDate":245,"amazonUrl":246},"B07CHLXMZQ","Sing Long XO Kaya (Less Sugar) 270g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51WF0INHULL.jpg",4.66,4.5,0.2388,0.2548,"2019-07-24","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07CHLXMZQ",{"asin":248,"title":249,"brand":217,"imageUrl":250,"price":251,"rating":15,"reviews":15,"clickShare90":252,"clickShare360":253,"launchDate":254,"amazonUrl":255},"B0FC622QH7","Oriental Kopi Pandan Kaya Spread 270g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41kIgjTo8dL.jpg",4.28,0.1592,0.1204,"2025-09-02","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FC622QH7",{"asin":257,"title":258,"brand":217,"imageUrl":259,"price":260,"rating":15,"reviews":15,"clickShare90":261,"clickShare360":262,"launchDate":254,"amazonUrl":263},"B0FC5Y4XV8","Oriental Kopi Coconut Kaya Spread 270g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41knJ84kiQL.jpg",4.32,0.1038,0.1054,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FC5Y4XV8",{"asin":265,"title":266,"brand":214,"imageUrl":267,"price":268,"rating":269,"reviews":270,"clickShare90":271,"clickShare360":272,"launchDate":245,"amazonUrl":273},"B07C81PSMC","Sing Long Kaya Palm Sugar 400g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51RPi7PSu+L.jpg",4.53,4.4,11,0.0796,0.0822,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07C81PSMC",{"asin":275,"title":276,"brand":223,"imageUrl":277,"price":25,"rating":20,"reviews":20,"clickShare90":224,"clickShare360":278,"launchDate":279,"amazonUrl":280},"B0CVKNT3ZF","Everiday Vegan Pandan Kaya Spread 125g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F317lg9K11UL.jpg",0.0498,"2024-02-05","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CVKNT3ZF",{"asin":282,"title":283,"brand":226,"imageUrl":284,"price":285,"rating":15,"reviews":15,"clickShare90":227,"clickShare360":286,"launchDate":287,"amazonUrl":288},"B08968SGFW","Toast Box Hainanese Kaya with Honey 250g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41U4hy36KRL.jpg",5.5,0.0168,"2020-06-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08968SGFW",{"asin":290,"title":291,"brand":214,"imageUrl":292,"price":293,"rating":294,"reviews":34,"clickShare90":295,"clickShare360":296,"launchDate":297,"amazonUrl":298},"B08PT8B2DX","Sing Long Butter Kaya 260 g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41LREt5hM2L.jpg",5.39,4.6,0.0381,0.0596,"2020-11-23","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08PT8B2DX",{"love":300,"hate":301,"returnReasons":310},[],[302,307],{"topic":303,"percentOfMentions":304,"verbatims":305},"Smell",0.5,[306],"Rancid and smelly even though expiry is next year",{"topic":308,"percentOfMentions":304,"verbatims":309},"Stale\u002FRotten\u002FSpoiled",[306],[],[312,316],{"term":30,"volume":313,"growthQoq":314,"conversionRate":315},4675,-0.3545,0.0938,{"term":317,"volume":318,"growthQoq":319,"conversionRate":320},"kaya jam",1167,-0.3333,0.0058,[322,328,334,338,343,349],{"title":323,"href":324,"score":325,"verdict":49,"marketSize":326,"growth90":327},"bird nest","\u002Fresearch\u002Fsg\u002Fgrocery\u002Fbird-nest",44,3193.4,0.0799,{"title":329,"href":330,"score":331,"verdict":49,"marketSize":332,"growth90":333},"fruits","\u002Fresearch\u002Fsg\u002Fgrocery\u002Ffruits",45,167245.71,-0.2501,{"title":335,"href":336,"score":331,"verdict":49,"marketSize":15,"growth90":337},"japanese rice","\u002Fresearch\u002Fsg\u002Fgrocery\u002Fjapanese-rice",-0.1564,{"title":339,"href":340,"score":331,"verdict":49,"marketSize":341,"growth90":342},"organic chicken","\u002Fresearch\u002Fsg\u002Fgrocery\u002Forganic-chicken",9305.09,-0.1892,{"title":344,"href":345,"score":346,"verdict":49,"marketSize":347,"growth90":348},"wild salmon","\u002Fresearch\u002Fsg\u002Fgrocery\u002Fwild-salmon",46,2384.72,0.2979,{"title":350,"href":351,"score":346,"verdict":49,"marketSize":352,"growth90":353},"crackers","\u002Fresearch\u002Fsg\u002Fgrocery\u002Fcrackers",10415.13,-0.4252,[355,362,369,372,379,386,392,399,406,412,419,426,432,439,445,451,457],{"nodeId":356,"label":357,"slug":358,"href":359,"nichesTracked":360,"marketSizeTotal":361},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":363,"label":364,"slug":365,"href":366,"nichesTracked":367,"marketSizeTotal":368},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":370,"marketSizeTotal":371},323,1326743,{"nodeId":373,"label":374,"slug":375,"href":376,"nichesTracked":377,"marketSizeTotal":378},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":380,"label":381,"slug":382,"href":383,"nichesTracked":384,"marketSizeTotal":385},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":387,"label":388,"slug":389,"href":390,"nichesTracked":112,"marketSizeTotal":391},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",350309,{"nodeId":393,"label":394,"slug":395,"href":396,"nichesTracked":397,"marketSizeTotal":398},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":400,"label":401,"slug":402,"href":403,"nichesTracked":404,"marketSizeTotal":405},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":407,"label":408,"slug":409,"href":410,"nichesTracked":346,"marketSizeTotal":411},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",179532,{"nodeId":413,"label":414,"slug":415,"href":416,"nichesTracked":417,"marketSizeTotal":418},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":420,"label":421,"slug":422,"href":423,"nichesTracked":424,"marketSizeTotal":425},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":427,"label":428,"slug":429,"href":430,"nichesTracked":270,"marketSizeTotal":431},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",39729,{"nodeId":433,"label":434,"slug":435,"href":436,"nichesTracked":437,"marketSizeTotal":438},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":440,"label":441,"slug":442,"href":443,"nichesTracked":39,"marketSizeTotal":444},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",27257,{"nodeId":446,"label":447,"slug":448,"href":449,"nichesTracked":33,"marketSizeTotal":450},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",12593,{"nodeId":452,"label":453,"slug":454,"href":455,"nichesTracked":29,"marketSizeTotal":456},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",9490,{"nodeId":458,"label":459,"slug":460,"href":461,"nichesTracked":20,"marketSizeTotal":15},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]