---
title: "Kaya — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/kaya"
last_updated: "2026-08-08T09:31:15.244Z"
locale: en
meta:
description: "Niche score 29/100 · $0/yr market · 6K searches/yr · $5.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $0/yr market · 6K searches/yr · $5.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kaya — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **kaya**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 7Conversion 0Competition 13Returns 100Price range 0Avg price 14Brand share 0Review moat 100Quality gap 98
**Review moat**
**Incredible****3.63**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$5.06**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-35.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 6K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$2.52–$9.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=sg&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, kaya is a $0/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kaya market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$4K–$5K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **13%**
- **Out of stock**
- **51.7%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Sing Long36% - Oriental Kopi26% - 3A26% - Everiday6% - Toast Box6%
## **Demand**
Weekly Amazon search volume, last 45 weeks — -35.1% search growth over the last 90 days.
150100Spike '25Black Friday '25Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/grocery/kaya/trend)
## **Top kaya products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$0110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3A Nyonya Kaya Coconut Jam 400g**3A**$2.52**4.0★10 rev](https://www.amazon.sg/dp/B07JWT3PZ8) [2**Sing Long XO Kaya (Less Sugar) 270g**Sing Long**$4.66**4.5★4 rev](https://www.amazon.sg/dp/B07CHLXMZQ) [3**Oriental Kopi Pandan Kaya Spread 270g**Oriental Kopi**$4.28**0.0★0 rev](https://www.amazon.sg/dp/B0FC622QH7) [4**Oriental Kopi Coconut Kaya Spread 270g**Oriental Kopi**$4.32**0.0★0 rev](https://www.amazon.sg/dp/B0FC5Y4XV8) [5**Sing Long Kaya Palm Sugar 400g**Sing Long**$4.53**4.4★11 rev](https://www.amazon.sg/dp/B07C81PSMC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oriental Kopi Pandan Kaya Spread 270g**Oriental Kopi**$4.28**0 rev10mo ago](https://www.amazon.sg/dp/B0FC622QH7) [**Oriental Kopi Coconut Kaya Spread 270g**Oriental Kopi**$4.32**0 rev10mo ago](https://www.amazon.sg/dp/B0FC5Y4XV8) [**Everiday Vegan Pandan Kaya Spread 125g**Everiday**$9.31**1 rev2y ago](https://www.amazon.sg/dp/B0CVKNT3ZF) [**Sing Long Butter Kaya 260 g**Sing Long**$5.39**3 rev5y ago](https://www.amazon.sg/dp/B08PT8B2DX) [**Toast Box Hainanese Kaya with Honey 250g**Toast Box**$5.50**0 rev6y ago](https://www.amazon.sg/dp/B08968SGFW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Toast Box Hainanese Kaya with Honey 250g**Toast Box**$5.50**0.0★**▲ 250%**](https://www.amazon.sg/dp/B08968SGFW) [**Oriental Kopi Pandan Kaya Spread 270g**Oriental Kopi**$4.28**0.0★**▲ 32%**](https://www.amazon.sg/dp/B0FC622QH7) [**Everiday Vegan Pandan Kaya Spread 125g**Everiday**$9.31**1.0★**▲ 25%**](https://www.amazon.sg/dp/B0CVKNT3ZF) [**Oriental Kopi Coconut Kaya Spread 270g**Oriental Kopi**$4.32**0.0★**— 2%**](https://www.amazon.sg/dp/B0FC5Y4XV8) [**Sing Long Kaya Palm Sugar 400g**Sing Long**$4.53**4.4★**— 3%**](https://www.amazon.sg/dp/B07C81PSMC)
**~~View all trending →~~**
## **What buyers say about kaya**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Smell**50%
*“Rancid and smelly even though expiry is next year”*
**Stale/Rotten/Spoiled**50%
*“Rancid and smelly even though expiry is next year”*
## **Common questions**
- **Is kaya profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.1%. Flapen's verdict: Skip it (29/100).
- **How competitive is the kaya niche?**
- 5 brands and 3 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kaya?**
- Top complaints mined from reviews: Smell, Stale/Rotten/Spoiled. The return rate is 0.0%.
- **What does it cost to enter the kaya niche?**
- Listings span $2.52–$9.31; the average listing price is $5.06 (sweet spot $15–$100). The average incumbent carries 4 reviews — the moat a new listing must climb.
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