---
title: "Japanese Rice — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/japanese-rice"
last_updated: "2026-08-08T08:48:44.622Z"
locale: en
meta:
description: "Niche score 45/100 · $0/yr market · 23K searches/yr · $18.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $0/yr market · 23K searches/yr · $18.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Japanese Rice — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **japanese rice**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 17Conversion 0Competition 70Returns 100Price range 67Avg price 84Brand share 64Review moat 99Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****26.42**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$18.55**
avg listing price — sweet spot $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$3.18–$39.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 23K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, japanese rice is a $0/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **japanese rice market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$56K–$74K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#3**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **35%**
- **Out of stock**
- **42.6%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 96%
**Open market**
**27%**
- Okome22% - Shinmei21% - Ja11% - sakura7% - Shokaku Premium Sushi Rice6% - 秋田のこまち農場6%
## **Demand**
Weekly Amazon search volume, last 43 weeks — -15.6% search growth over the last 90 days.
700500Spike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/grocery/japanese-rice/trend)
## **Top japanese rice search terms**
- **japanese rice**17K/yr-9.3%6.3% conv. - **sushi rice**2K/yr-28.7%8.8% conv. - **short grain rice**2K/yr-45.6%5.5% conv. - **korean rice**2K/yr-40.2%3.7% conv. - **rice japanese**627/yr-7.4%4.3% conv. [**All search terms **](https://flapen.com/research/sg/grocery/japanese-rice/search-terms)
## **Top japanese rice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$06%$09%$012%$01101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Okome Short Grain Rice 4.5kg**Okome**$10.81**4.5★54 rev](https://www.amazon.sg/dp/B072BMZ6T4) [2**Shinmei Toyama Koshihikari Rice 5kg**Shinmei**$37.37**4.6★417 rev](https://www.amazon.sg/dp/B005GNVF0A) [3**Shinmei Toyama Koshihikari Japanese Rice 2 kg**Shinmei**$15.88**4.8★11 rev](https://www.amazon.sg/dp/B08V3HVDRP) [4**Okome Shortgrain Rice 1 Kilog**Okome**$3.18**3.9★6 rev](https://www.amazon.sg/dp/B07198VP7W) [5**Sakura Japonica Rice 5 kg**sakura**$8.65**4.4★37 rev](https://www.amazon.sg/dp/B07Y26LTR6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DAEWON Hansang Korean Premium Rice 4kg**Daewon**$39.45**0 rev1y ago](https://www.amazon.sg/dp/B0F9WRCJZ6) [**Okome Japonica Rice 5kg**Okome**$9.65**1 rev1y ago](https://www.amazon.sg/dp/B0DJ8DP3C8) [**Hokkaido Yukigozen Japanese Rice 2KG**Hokkaido Yukigozen**$12.79**3 rev3y ago](https://www.amazon.sg/dp/B0BRC3RHCN) [**Hokkaido Sansanmaru Japanese Rice 2KG**Hokkaido Sansanmaru**$12.65**3 rev3y ago](https://www.amazon.sg/dp/B0BRC3GMP1) [**JA Hokkaido Nanatsuboshi Rinse-Free Japanese Rice 2 kg**Ja**$16.96**0 rev5y ago](https://www.amazon.sg/dp/B08P2LMW2W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JA Ishikawa Koshihikari Japanese Rice 2 kg**Ja**$14.54**5.0★**▲ 145%**](https://www.amazon.sg/dp/B09B1B8NJ9) [**JA Akita Akitakomachi Rinse-Free Japanese Rice 2 kg**Ja**$17.10**4.5★**▲ 98%**](https://www.amazon.sg/dp/B08MPYL83B) [**Niigata Koshihikari Musenmai Japanese Rice 2kg White**木徳神糧**$19.96**4.8★**▲ 94%**](https://www.amazon.sg/dp/B01NAGXCBO) [**Okome Japonica Rice 5kg**Okome**$9.65**5.0★**▲ 81%**](https://www.amazon.sg/dp/B0DJ8DP3C8) [**JA Hokkaido Nanatsuboshi Rinse-Free Japanese Rice 2 kg**Ja**$16.96**0.0★**▲ 51%**](https://www.amazon.sg/dp/B08P2LMW2W)
**~~View all trending →~~**
## **Common questions**
- **Is japanese rice profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 26 tracked products. 90-day search growth is -15.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the japanese rice niche?**
- 17 brands and 3 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 67% of demand.
- **What does it cost to enter the japanese rice niche?**
- Listings span $3.18–$39.45; the average listing price is $18.55 (sweet spot $15–$100). The average incumbent carries 26 reviews — the moat a new listing must climb.
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