---
title: "Jam — $1K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/jam"
last_updated: "2026-08-08T07:48:37.359Z"
locale: en
meta:
description: "Niche score 26/100 · $1K/yr market · 15K searches/yr · $6.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · $1K/yr market · 15K searches/yr · $6.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jam — $1K/yr Amazon SG Niche (2026) - Flapen"
---
# **jam**
**Skip it**
A small market ($1K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 12Conversion 16Competition 32Returns 100Price range 0Avg price 19Brand share 10Review moat 59Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,147.2**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$6.72**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-26.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$1K**
$1K/yr · 15K searches
**Price range**
**Bad****$4.83–$14.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, jam is a $1K/yr Amazon Singapore market (15K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 26/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jam market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$20K–$27K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#3**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **7%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**7**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**2%**
- Bonne Maman66% - St. Dalfour13% - Alce Nero9% - Chiaverini5% - Smucker's2% - 365 by Whole Foods Market2% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -26.2% search growth over the last 90 days.
450350Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/jam/trend)
## **Top jam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13120%$26230%$39440%$5251101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bonne Maman Strawberry Jam 370g**Bonne Maman**$5.65**4.6★34 rev](https://www.amazon.sg/dp/B00DRV0NTW) [2**Bonne Maman Raspberry Jam 370g**Bonne Maman**$5.51**4.4★55 rev](https://www.amazon.sg/dp/B00DRV0PCC) [3**Alce Nero Organic Strawberry Jam | Made with over 100g Fruit per 100g Product | No Added Sugar | Pectin Free | No Artificial Flavours | Made in Italy - Each Jar Contains 270g**Alce Nero**$8.75**4.6★12 rev](https://www.amazon.sg/dp/B01GVCXEJE) [4**St. Dalfour Red Raspberry Fruit Spread 284g**St. Dalfour**$5.28**4.5★1,045 rev](https://www.amazon.sg/dp/B0005ZWJ0E) [5**Bonne Maman Apricot Jam 370g**Bonne Maman**$5.76**4.0★10 rev](https://www.amazon.sg/dp/B00DRV0H4I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**365 by Whole Foods Market Organic Strawberry Fruit Spread 482g**365 by Whole Foods Market**$14.94**8,183 rev10mo ago](https://www.amazon.sg/dp/B074J5KFHG) [**Chiaverini Strawberry Jam 320g**Chiaverini**$4.98**2 rev1y ago](https://www.amazon.sg/dp/B0FG2S4CZZ) [**Bonne Maman Apricot Jam 370g**Bonne Maman**$5.76**10 rev7y ago](https://www.amazon.sg/dp/B00DRV0H4I) [**Bonne Maman Marmalade Jam Orange 370g**Bonne Maman**$5.67**13 rev7y ago](https://www.amazon.sg/dp/B00DRV0NCE) [**Les Comtes Provedence Organic Strawberry Fruit Spread 350 g**Les Comtes de Provence**$8.72**5 rev7y ago](https://www.amazon.sg/dp/B0148O8EJM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Alce Nero Organic Peach Jam | Made with over 100g Fruit per 100g Product | No Added Sugar | Pectin Free | No Artificial Flavours | Made in Italy - Each Jar Contains 270g**Alce Nero**$8.17**4.1★**▲ 201%**](https://www.amazon.sg/dp/B01GVCY4BQ) [**Chiaverini Strawberry Jam 320g**Chiaverini**$4.98**5.0★**▲ 163%**](https://www.amazon.sg/dp/B0FG2S4CZZ) [**Bonne Maman Apricot Jam 370g**Bonne Maman**$5.76**4.0★**▲ 75%**](https://www.amazon.sg/dp/B00DRV0H4I) [**Bonne Maman 4 Fruits Jam 370g**Bonne Maman**$5.69**4.5★**▲ 51%**](https://www.amazon.sg/dp/B00DRV0OSC) [**Les Comtes Provedence Organic Strawberry Fruit Spread 350 g**Les Comtes de Provence**$8.72**4.7★**▲ 26%**](https://www.amazon.sg/dp/B0148O8EJM)
**~~View all trending →~~**
## **Common questions**
- **Is jam profitable to sell on Amazon Singapore?**
- The niche generates $1K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (26/100).
- **How competitive is the jam niche?**
- 7 brands and 7 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 96% of demand.
- **What does it cost to enter the jam niche?**
- Listings span $4.83–$14.94; the average listing price is $6.72 (sweet spot $15–$100). The average incumbent carries 1,147 reviews — the moat a new listing must climb.
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