---
title: "Ice Cream — $8K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/ice-cream"
last_updated: "2026-08-08T06:06:31.668Z"
locale: en
meta:
description: "Niche score 44/100 · $8K/yr market · 80K searches/yr · $9.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $8K/yr market · 80K searches/yr · $9.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ice Cream — $8K/yr Amazon SG Niche (2026) - Flapen"
---
# **ice cream**
**Skip it**
A small market ($8K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 19Conversion 13Competition 88Returns 100Price range 8Avg price 29Brand share 71Review moat 87Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Review moat**
**Great****260.73**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.44**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-11.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$3.40–$15.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$8K**
$8K/yr · 80K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, ice cream is a $8K/yr Amazon Singapore market (80K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ice cream market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$57K–$76K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **4%**
- **Out of stock**
- **42.7%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**27%**
Top 20: 64%
**Open market**
**32%**
- Häagen-Dazs15% - MAGNUM14% - Ben & Jerry's13% - Tillamook11% - Nestle8% - Cornetto Mini6%
## **Demand**
Weekly Amazon search volume, last 46 weeks — -11.6% search growth over the last 90 days.
2K2KSpike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/ice-cream/trend)
## **Top ice cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1514%$3036%$4548%$6061101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Magnum Mini Classic Almond & White Ice Cream Sticks 55ml (Pack of 6) - Frozen**MAGNUM**$10.16**4.7★941 rev](https://www.amazon.sg/dp/B079ZXZJGR) [2**Tillamook Vanilla Bean 1.42 l 67114-Frozen**Tillamook**$14.86**4.6★1,006 rev](https://www.amazon.sg/dp/B08VRDMGSN) [3**Nestle La Cremeria Mini Absolutely Almond Multipack Ice Cream (6 Sticks) Vanilla - Frozen 270ml**Nestle**$6.59**4.4★11 rev](https://www.amazon.sg/dp/B08R2W1MWK) [4**Solero Spilt Lime Multipack Ice Cream Stick - Frozen 6 x 64ml**Solero**$6.97**4.7★29 rev](https://www.amazon.sg/dp/B0879N5T1F) [5**Cornetto Mini Chocolate and Vanilla Ice Cream 28ml - Frozen**Cornetto Mini**$6.70**4.4★19 rev](https://www.amazon.sg/dp/B06Y26LDS9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sunkist Yoghurt Creamsicle Ice Cream - Frozen 65ml (Pack of 4)**F&N United Ltd.**$5.32**2 rev9mo ago](https://www.amazon.sg/dp/B0FT8TCYDH) [**Haagen-Dazs Cookies & Chocolate Ice Cream 420ML - Frozen**Häagen-Dazs**$13.44**0 rev10mo ago](https://www.amazon.sg/dp/B0FQ52S6ZM) [**Amul Butterscotch Bliss Ice Cream 500ml**AMUL**$4.34**1 rev1y ago](https://www.amazon.sg/dp/B0DSQ6L5QG) [**Magnolia Hersheys Chocolate Overload Cone Ice Cream Multipack 110ML (Pack of 3) - Frozen**F&N MAGNOLIA**$5.80**3 rev1y ago](https://www.amazon.sg/dp/B0DJF9PV5D) [**Magnum Almond Multipack Ice Cream - Frozen**MAGNUM**$9.90**0 rev1y ago](https://www.amazon.sg/dp/B0DBLCWZCK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amul Butterscotch Bliss Ice Cream 500ml**AMUL**$4.34**1.0★**▲ 507%**](https://www.amazon.sg/dp/B0DSQ6L5QG) [**Ben & Jerrys Non-Dairy Chocolate Chip Cookie Dough Ice Cream 458ml - Frozen**Ben & Jerry's**$10.79**4.6★**▲ 384%**](https://www.amazon.sg/dp/B086DYPZNY) [**Haagen-Dazs Cookies & Chocolate Ice Cream 420ML - Frozen**Häagen-Dazs**$13.44**0.0★**▲ 263%**](https://www.amazon.sg/dp/B0FQ52S6ZM) [**Sunkist Yoghurt Creamsicle Ice Cream - Frozen 65ml (Pack of 4)**F&N United Ltd.**$5.32**4.5★**▲ 104%**](https://www.amazon.sg/dp/B0FT8TCYDH) [**Häagen-Dazs Minicup Strawberry - Frozen**Häagen-Dazs**$4.82**5.0★**▲ 86%**](https://www.amazon.sg/dp/B06XZN4JK4)
**~~View all trending →~~**
## **What buyers say about ice cream**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Sweetness**100%
*“Too sweet”*
## **Common questions**
- **Is ice cream profitable to sell on Amazon Singapore?**
- The niche generates $8K/yr across 55 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the ice cream niche?**
- 19 brands and 5 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in ice cream?**
- Top complaints mined from reviews: Sweetness. The return rate is 0.0%.
- **What does it cost to enter the ice cream niche?**
- Listings span $3.40–$15.96; the average listing price is $9.44 (sweet spot $15–$100). The average incumbent carries 261 reviews — the moat a new listing must climb.
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