---
title: "Hummus — $8K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/hummus"
last_updated: "2026-08-08T06:01:18.677Z"
locale: en
meta:
description: "Niche score 29/100 · $8K/yr market · 9K searches/yr · $8.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $8K/yr market · 9K searches/yr · $8.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hummus — $8K/yr Amazon SG Niche (2026) - Flapen"
---
# **hummus**
**Skip it**
Soft demand (-51.8% this quarter) — this niche doesn't clear our bar today.
Market size 2Growth 0Conversion 89Competition 10Returns 100Price range 0Avg price 23Brand share 7Review moat 100Quality gap 19
**Review moat**
**Incredible****6.33**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$8.38**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$8K**
$8K/yr · 9K searches
**Growth**
**Bad****-51.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$4.58–$10.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, hummus is a $8K/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hummus market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$25K–$34K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**3**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Chris44% - Audrey's Deli25% - Little Farms14% - Dari's Kitchen12% - Dari's Table3% - Arlingtons3%
## **Demand**
Weekly Amazon search volume, last 46 weeks — -51.8% search growth over the last 90 days.
250150Spike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/hummus/trend)
## **Top hummus search terms**
- **hummus**9K/yr-51.5%21.6% conv. - **humus**408/yr-49.1%30.0% conv. - **hommus**209/yr-65.8%19.2% conv. [**All search terms **](https://flapen.com/research/sg/grocery/hummus/search-terms)
## **Top hummus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$1K30%$2K45%$4K60%$5K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chris Hommus Dip 200g- Chilled**Chris**$6.24**4.6★22 rev](https://www.amazon.sg/dp/B07TFXYYVM) [2**Audreys Deli Classic Hummus 180g**Audrey's Deli**$6.36**4.1★11 rev](https://www.amazon.sg/dp/B092PP7L6K) [3**Little Farms Hummus 200g (1 pot)**Little Farms**$9.59**4.4★8 rev](https://www.amazon.sg/dp/B0B5Y6JH4X) [4**Audreys Deli Beetroot Hummus - chilled**Audrey's Deli**$4.58**4.7★7 rev](https://www.amazon.sg/dp/B092PJC6V4) [5**Daris Kitchen Hummus - Pine Nuts 200g (1 pot)**Dari's Kitchen**$9.67**4.8★5 rev](https://www.amazon.sg/dp/B0B6BL47HB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Daris Kitchen Hummus - Beetroot 200g (1 pot)**Dari's Table**$9.63**1 rev3y ago](https://www.amazon.sg/dp/B0BPQLGC2S) [**Little Farms Hummus 200g (1 pot)**Little Farms**$9.59**8 rev4y ago](https://www.amazon.sg/dp/B0B5Y6JH4X) [**Daris Kitchen Hummus - Pine Nuts 200g (1 pot)**Dari's Kitchen**$9.67**5 rev4y ago](https://www.amazon.sg/dp/B0B6BL47HB) [**Daris Kitchen Hummus - Olive 200g (1 pot)**Dari's Kitchen**$9.67**1 rev4y ago](https://www.amazon.sg/dp/B0B6BLYBZF) [**Arlingtons Hommus - Famous 225g (1 pot)**Arlingtons**$10.04**0 rev4y ago](https://www.amazon.sg/dp/B0B6BJKGKG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Daris Kitchen Hummus - Beetroot 200g (1 pot)**Dari's Table**$9.63**5.0★**▲ 113%**](https://www.amazon.sg/dp/B0BPQLGC2S) [**Daris Kitchen Hummus - Pine Nuts 200g (1 pot)**Dari's Kitchen**$9.67**4.8★**▲ 81%**](https://www.amazon.sg/dp/B0B6BL47HB) [**Daris Kitchen Hummus - Olive 200g (1 pot)**Dari's Kitchen**$9.67**5.0★**▲ 70%**](https://www.amazon.sg/dp/B0B6BLYBZF) [**Little Farms Hummus 200g (1 pot)**Little Farms**$9.59**4.4★**▲ 59%**](https://www.amazon.sg/dp/B0B5Y6JH4X) [**Daris Kitchen Hummus - Chilli Kalamata 200g (1 pot)**Dari's Kitchen**$9.64**5.0★**▲ 20%**](https://www.amazon.sg/dp/B0B6BM4C7F)
**~~View all trending →~~**
## **Common questions**
- **Is hummus profitable to sell on Amazon Singapore?**
- The niche generates $8K/yr across 9 tracked products. 90-day search growth is -51.8%. Flapen's verdict: Skip it (29/100).
- **How competitive is the hummus niche?**
- 6 brands and 3 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.
- **What does it cost to enter the hummus niche?**
- Listings span $4.58–$10.04; the average listing price is $8.38 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.
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