---
title: "Honey — $7K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/honey"
last_updated: "2026-08-08T04:35:58.411Z"
locale: en
meta:
description: "Niche score 38/100 · $7K/yr market · 35K searches/yr · $19.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $7K/yr market · 35K searches/yr · $19.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Honey — $7K/yr Amazon SG Niche (2026) - Flapen"
---
# **honey**
**Skip it**
A small market ($7K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 21Conversion 12Competition 34Returns 100Price range 78Avg price 86Brand share 43Review moat 24Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.34**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.53–$53.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,474.47**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$7K**
$7K/yr · 35K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, honey is a $7K/yr Amazon Singapore market (35K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **honey market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$116K–$155K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **21%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**15%**
- Capilano31% - RedMan26% - Nature Nate's9% - Nature's Nutrition7% - Capilano Honey7% - 365 by Whole Foods Market7% - Open — no brand owns it (5 brands, 15%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — -7.0% search growth over the last 90 days.
1K600Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/honey/trend)
## **Top honey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$65420%$1K30%$2K40%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Capilano Upside Down Honey Jar 340g**Capilano**$6.22**4.4★124 rev](https://www.amazon.sg/dp/B07NVJGHPX) [2**RedMan Pure Honey 475G**RedMan**$4.53**4.5★25 rev](https://www.amazon.sg/dp/B07MMLW2BS) [3**Capilano Twist and Squeeze Honey 400 g**Capilano**$7.25**4.6★12 rev](https://www.amazon.sg/dp/B071D7SX6Y) [4**Capilano Honey Pure Australian Jar 500g**Capilano Honey**$8.33**4.9★9 rev](https://www.amazon.sg/dp/B0939PS22M) [5**Nates 100% Pure Raw & Unfiltered Honey - Award-Winning Taste 32oz. Squeeze Bottle**Nature Nate's**$23.23**4.7★59,532 rev](https://www.amazon.sg/dp/B00CMQD3VS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**365 by Whole Foods Market Organic Light Amber Wildflower Honey 340g**365 by Whole Foods Market**$15.20**8,106 rev10mo ago](https://www.amazon.sg/dp/B074H5BV6W) [**365 by Whole Foods Market Organic Light Amber Wildflower Honey US Grade A 680g**365 by Whole Foods Market**$22.95**3,318 rev10mo ago](https://www.amazon.sg/dp/B074H6YNZM) [**365 by Whole Foods Market Organic Raw Mountain Forest Honey 454g**365 by Whole Foods Market**$18.10**4,220 rev10mo ago](https://www.amazon.sg/dp/B074JD6DSD) [**New Zealand Honey Co. Raw Manuka Honey UMF 15+ | MGO 514+ 250g**New Zealand Honey Co**$32.80**1 rev3y ago](https://www.amazon.sg/dp/B0C5GXX8CS) [**Capilano Honey Pure Australian Jar 500g**Capilano Honey**$8.33**9 rev5y ago](https://www.amazon.sg/dp/B0939PS22M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Zealand Honey Co. Raw Manuka Honey UMF 15+ | MGO 514+ 250g**New Zealand Honey Co**$32.80**4.0★**▲ 359%**](https://www.amazon.sg/dp/B0C5GXX8CS) [**YS Royal Jelly/Honey Bee Raw Honey - 22 oz Pack of 3**YS Royal Jelly/Honey Bee**$53.52**3.2★**▲ 188%**](https://www.amazon.sg/dp/B00EKLU0GO) [**365 by Whole Foods Market Organic Raw Mountain Forest Honey 454g**365 by Whole Foods Market**$18.10**4.5★**▲ 85%**](https://www.amazon.sg/dp/B074JD6DSD) [**Capilano Honey Pure Australian Jar 500g**Capilano Honey**$8.33**4.9★**▲ 62%**](https://www.amazon.sg/dp/B0939PS22M) [**Natures Nutrition Raw Honey 500g**Nature's Nutrition**$13.00**5.0★**▲ 58%**](https://www.amazon.sg/dp/B07LGTZ6TV)
**~~View all trending →~~**
## **What buyers say about honey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**100%
*“Tasty, soft, doesn't have artificial aftertaste”*
## **Common questions**
- **Is honey profitable to sell on Amazon Singapore?**
- The niche generates $7K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the honey niche?**
- 11 brands and 12 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 79% of demand.
- **What does it cost to enter the honey niche?**
- Listings span $4.53–$53.52; the average listing price is $19.34 (sweet spot $15–$100). The average incumbent carries 6,474 reviews — the moat a new listing must climb.
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