---
title: "Hojicha — $946/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/hojicha"
last_updated: "2026-08-08T06:52:08.237Z"
locale: en
meta:
description: "Niche score 29/100 · $946/yr market · 2K searches/yr · $14.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $946/yr market · 2K searches/yr · $14.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hojicha — $946/yr Amazon SG Niche (2026) - Flapen"
---
# **hojicha**
**Skip it**
A small market ($946/yr) — this niche doesn't clear our bar today.
Market size 0Growth 15Conversion 35Competition 0Returns 100Price range 49Avg price 68Brand share 0Review moat 99Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****13.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$14.15**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$8.73–$20.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-19.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$946**
$946/yr · 2K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, hojicha is a $946/yr Amazon Singapore market (2K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hojicha market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$4K–$7K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **33%**
- **Sponsored**
- **0%**
- **Out of stock**
- **36.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- POKKA100%
## **Demand**
Weekly Amazon search volume, last 38 weeks — -19.0% search growth over the last 90 days.
9070Spike '25Black Friday '25Spike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/grocery/hojicha/trend)
## **Top hojicha products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$14230%$28445%$42660%$568110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**POKKA Houjicha Tea 24 x 300ml**POKKA**$12.74**4.9★23 rev](https://www.amazon.sg/dp/B086F2W9WX) [2**POKKA Houjicha Tea 24 x 250ml**POKKA**$8.73**4.9★14 rev](https://www.amazon.sg/dp/B086F3DWTV) [3**POKKA Houjicha Tea 12 x 1.5l**POKKA**$20.99**4.1★4 rev](https://www.amazon.sg/dp/B086F4SP1R)
### **Newest**
by launch date
[**POKKA Houjicha Tea 12 x 1.5l**POKKA**$20.99**4 rev6y ago](https://www.amazon.sg/dp/B086F4SP1R) [**POKKA Houjicha Tea 24 x 300ml**POKKA**$12.74**23 rev6y ago](https://www.amazon.sg/dp/B086F2W9WX) [**POKKA Houjicha Tea 24 x 250ml**POKKA**$8.73**14 rev6y ago](https://www.amazon.sg/dp/B086F3DWTV)
### **Trending**
90-day click momentum
[**POKKA Houjicha Tea 24 x 300ml**POKKA**$12.74**4.9★**— 6%**](https://www.amazon.sg/dp/B086F2W9WX) [**POKKA Houjicha Tea 12 x 1.5l**POKKA**$20.99**4.1★**— 2%**](https://www.amazon.sg/dp/B086F4SP1R) [**POKKA Houjicha Tea 24 x 250ml**POKKA**$8.73**4.9★**— 7%**](https://www.amazon.sg/dp/B086F3DWTV)
## **Common questions**
- **Is hojicha profitable to sell on Amazon Singapore?**
- The niche generates $946/yr across 3 tracked products. 90-day search growth is -19.0%. Flapen's verdict: Skip it (29/100).
- **How competitive is the hojicha niche?**
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the hojicha niche?**
- Listings span $8.73–$20.99; the average listing price is $14.15 (sweet spot $15–$100). The average incumbent carries 14 reviews — the moat a new listing must climb.
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