---
title: "Ham — $9K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/ham"
last_updated: "2026-08-08T06:50:26.911Z"
locale: en
meta:
description: "Niche score 38/100 · $9K/yr market · 39K searches/yr · $6.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $9K/yr market · 39K searches/yr · $6.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ham — $9K/yr Amazon SG Niche (2026) - Flapen"
---
# **ham**
**Skip it**
Prices mostly outside the sweet spot ($2.52–$12.99) — this niche doesn't clear our bar today.
Market size 2Growth 6Conversion 45Competition 43Returns 100Price range 0Avg price 19Brand share 52Review moat 100Quality gap 43
**Review moat**
**Incredible****9.11**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$6.80**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-37.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$9K**
$9K/yr · 39K searches
**Price range**
**Bad****$2.52–$12.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, ham is a $9K/yr Amazon Singapore market (39K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ham market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$41K–$54K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **11%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**20%**
- Rudi's24% - Kelly's20% - Gourmet16% - Citterio8% - BALLGUS6% - Tradition6%
## **Demand**
Weekly Amazon search volume, last 45 weeks — -37.2% search growth over the last 90 days.
1K800Spike '25Holiday '25Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/grocery/ham/trend)
## **Top ham products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$46810%$93515%$1K20%$2K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rudis Honey Baked Ham Sliced 200 g- Chilled**Rudi's**$5.54**4.4★19 rev](https://www.amazon.sg/dp/B08N693SYR) [2**Gourmet Honey Baked Ham 200g - Chilled**Gourmet**$5.05**5.0★3 rev](https://www.amazon.sg/dp/B006WAWICA) [3**Kellys Premium Honey Baked Ham Packet 200g - Chilled**Kelly's**$3.33**4.1★23 rev](https://www.amazon.sg/dp/B07H812V7R) [4**Citterio Parma Ham Slices D.O.P 70g - Chilled**Citterio**$9.40**4.7★17 rev](https://www.amazon.sg/dp/B00LEM9K68) [5**Casalingo Heritage Ham Sliced 150g (1 pack)**Casalingo**$9.54**3.0★1 rev](https://www.amazon.sg/dp/B0DZ31YGZ5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Casalingo Heritage Ham Sliced 150g (1 pack)**Casalingo**$9.54**1 rev1y ago](https://www.amazon.sg/dp/B0DZ31YGZ5) [**Fratelli Sliced Mortadella 100g**Fratelli**$7.76**1 rev1y ago](https://www.amazon.sg/dp/B0FSD2H2WL) [**Fratelli Parma Ham W Interleave 80g (1 pack)**Martelli**$10.97**3 rev4y ago](https://www.amazon.sg/dp/B0DX2FTT9M) [**Tradition Italian Prosciutto Ham**Tradition**$10.05**8 rev4y ago](https://www.amazon.sg/dp/B0B4S8CM48) [**Rudis Honey Baked Ham Sliced 200 g- Chilled**Rudi's**$5.54**19 rev5y ago](https://www.amazon.sg/dp/B08N693SYR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fratelli Sliced Mortadella 100g**Fratelli**$7.76**5.0★**▲ 99%**](https://www.amazon.sg/dp/B0FSD2H2WL) [**Citterio San Daniele Ham Slices D.O.P 70g - Chilled**Citterio**$10.20**5.0★**▲ 99%**](https://www.amazon.sg/dp/B00LEM9U7C) [**BOBO Honey Baked Chicken Ham 200g - Chilled**BOBO**$3.08**4.5★**▲ 68%**](https://www.amazon.sg/dp/B06XPGPDZZ) [**Tradition Italian Prosciutto Ham**Tradition**$10.05**4.8★**▲ 49%**](https://www.amazon.sg/dp/B0B4S8CM48) [**Gourmet Honey Baked Ham 200g - Chilled**Gourmet**$5.05**5.0★**▲ 44%**](https://www.amazon.sg/dp/B006WAWICA)
**~~View all trending →~~**
## **What buyers say about ham**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Very nice product”*
**Taste-Overall**50%
*“Looks beautiful, tastes good”*
## **Common questions**
- **Is ham profitable to sell on Amazon Singapore?**
- The niche generates $9K/yr across 19 tracked products. 90-day search growth is -37.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the ham niche?**
- 12 brands and 3 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 74% of demand.
- **What does it cost to enter the ham niche?**
- Listings span $2.52–$12.99; the average listing price is $6.80 (sweet spot $15–$100). The average incumbent carries 9 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 44 [**bird nest**](https://flapen.com/research/sg/grocery/bird-nest)$3K/yr+8.0%**Skip it**- 45 [**fruits**](https://flapen.com/research/sg/grocery/fruits)$167K/yr-25.0%**Skip it**- 45 [**japanese rice**](https://flapen.com/research/sg/grocery/japanese-rice)$0/yr-15.6%**Skip it**- 45 [**organic chicken**](https://flapen.com/research/sg/grocery/organic-chicken)$9K/yr-18.9%**Skip it**- 46 [**wild salmon**](https://flapen.com/research/sg/grocery/wild-salmon)$2K/yr+29.8%**Skip it**- 46 [**crackers**](https://flapen.com/research/sg/grocery/crackers)$10K/yr-42.5%**Skip it**[**All Grocery niches **](https://flapen.com/research/sg/grocery)