---
title: "Halloumi — $4K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/halloumi"
last_updated: "2026-08-08T06:52:06.598Z"
locale: en
meta:
description: "Niche score 27/100 · $4K/yr market · 4K searches/yr · $10.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · $4K/yr market · 4K searches/yr · $10.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Halloumi — $4K/yr Amazon SG Niche (2026) - Flapen"
---
# **halloumi**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 7Conversion 85Competition 0Returns 100Price range 0Avg price 39Brand share 0Review moat 100Quality gap 0
**Review moat**
**Incredible****4**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.73**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-35.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$4K**
$4K/yr · 4K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****5.0★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$8.82–$13.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, halloumi is a $4K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 27/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloumi market data**
- **Units sold / yr**
- **1K–2K**
- avg 250–500/product
- **Revenue / yr**
- **$13K–$16K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Alambra59% - Kolios34% - Symons Organic Dairy8%
## **Demand**
Weekly Amazon search volume, last 45 weeks — -35.8% search growth over the last 90 days.
150100Spike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/grocery/halloumi/trend)
## **Top halloumi search terms**
- **halloumi**3K/yr-33.8%20.5% conv. - **haloumi**685/yr-41.2%25.0% conv. - **halloumi cheese**394/yr-40.7%13.0% conv. [**All search terms **](https://flapen.com/research/sg/grocery/halloumi/search-terms)
## **Top halloumi products on Amazon**
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alambra Alambra Halloumi Traditional Cypriot Cheese 225gm 1 g - Chilled**Alambra**$9.91**5.0★9 rev](https://www.amazon.sg/dp/B08XXQYYQC) [2**Kolios Greek Grill & Fry Cheese -250g (chilled)**Kolios**$8.82**5.0★3 rev](https://www.amazon.sg/dp/B0CFFBNHWK) [3**Symons Organic Dairy Organic Haloumi 200g**Symons Organic Dairy**$13.45**0.0★0 rev](https://www.amazon.sg/dp/B0DT4MJYYX)
### **Newest**
by launch date
[**Symons Organic Dairy Organic Haloumi 200g**Symons Organic Dairy**$13.45**0 rev1y ago](https://www.amazon.sg/dp/B0DT4MJYYX) [**Kolios Greek Grill & Fry Cheese -250g (chilled)**Kolios**$8.82**3 rev2y ago](https://www.amazon.sg/dp/B0CFFBNHWK) [**Alambra Alambra Halloumi Traditional Cypriot Cheese 225gm 1 g - Chilled**Alambra**$9.91**9 rev5y ago](https://www.amazon.sg/dp/B08XXQYYQC)
### **Trending**
90-day click momentum
[**Symons Organic Dairy Organic Haloumi 200g**Symons Organic Dairy**$13.45**0.0★**▲ 78%**](https://www.amazon.sg/dp/B0DT4MJYYX) [**Kolios Greek Grill & Fry Cheese -250g (chilled)**Kolios**$8.82**5.0★**▲ 26%**](https://www.amazon.sg/dp/B0CFFBNHWK) [**Alambra Alambra Halloumi Traditional Cypriot Cheese 225gm 1 g - Chilled**Alambra**$9.91**5.0★**▼ 15%**](https://www.amazon.sg/dp/B08XXQYYQC)
## **Common questions**
- **Is halloumi profitable to sell on Amazon Singapore?**
- The niche generates $4K/yr across 3 tracked products. 90-day search growth is -35.8%. Flapen's verdict: Skip it (27/100).
- **How competitive is the halloumi niche?**
- 3 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the halloumi niche?**
- Listings span $8.82–$13.45; the average listing price is $10.73 (sweet spot $15–$100). The average incumbent carries 4 reviews — the moat a new listing must climb.
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