---
title: "Granola — $4K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/granola"
last_updated: "2026-08-08T06:03:06.474Z"
locale: en
meta:
description: "Niche score 44/100 · $4K/yr market · 29K searches/yr · $10.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $4K/yr market · 29K searches/yr · $10.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Granola — $4K/yr Amazon SG Niche (2026) - Flapen"
---
# **granola**
**Skip it**
A small market ($4K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 13Conversion 16Competition 79Returns 100Price range 69Avg price 41Brand share 60Review moat 58Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Good****$5.13–$36.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,164**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.88**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-24.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$4K**
$4K/yr · 29K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, granola is a $4K/yr Amazon Singapore market (29K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **granola market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$33K–$44K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **41%**
- **Out of stock**
- **33.4%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 85%
**Open market**
**25%**
- 365 by Whole Foods Market21% - Amazin' Graze18% - Sweet Home Farm13% - Kintry9% - Foodsterr7% - Nestle7%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -24.8% search growth over the last 90 days.
800600Spike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/granola/trend)
## **Top granola products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1196%$2389%$35712%$4771101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazin Graze Hazelnut Blackforest Granola Dark chocolate with Hazelnut 250g**Amazin' Graze**$8.50**4.4★61 rev](https://www.amazon.sg/dp/B08157ZXB1) [2**Sweet Home Farm French Vanilla with Almonds Granola 283g**Sweet Home Farm**$7.34**0.0★0 rev](https://www.amazon.sg/dp/B0FTTYXTNB) [3**Kintry Chocolate Hazelnut Granola 200g**Kintry**$6.61**5.0★2 rev](https://www.amazon.sg/dp/B0DCZ7HJZK) [4**Nestle Fitnesse Granola Oats and Honey 300g**Nestle**$6.74**4.6★8 rev](https://www.amazon.sg/dp/B0743JQ5WT) [5**365 by Whole Foods Market Organic French Vanilla Almond Granola 482g**365 by Whole Foods Market**$13.27**4.7★4,573 rev](https://www.amazon.sg/dp/B07NSYSVJZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sweet Home Farm French Vanilla with Almonds Granola 283g**Sweet Home Farm**$7.34**0 rev9mo ago](https://www.amazon.sg/dp/B0FTTYXTNB) [**Sweet Home Farm Honey Nut with Almonds Granola 283g**Sweet Home Farm**$7.31**0 rev9mo ago](https://www.amazon.sg/dp/B0FTTYHV3N) [**Sweet Home Farm Blueberry with Flax Granola 283g**Sweet Home Farm**$7.34**1 rev9mo ago](https://www.amazon.sg/dp/B0FTTYVCR3) [**365 by Whole Foods Market Organic Oat & Honey Granola 482g**365 by Whole Foods Market**$13.18**3,972 rev10mo ago](https://www.amazon.sg/dp/B074H6MBQR) [**365 by Whole Foods Market Organic Granola Fruit And Nut 482g**365 by Whole Foods Market**$14.11**3,003 rev10mo ago](https://www.amazon.sg/dp/B074H6QSKR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Natures Path Organic Gluten Free Honey Almond Granola 11 Ounce Non-GMO 15g Whole Grains with Omega-3 Rich Chia Seeds**Nature's Path**$12.85**4.5★**▲ 96%**](https://www.amazon.sg/dp/B00APD3TBE) [**Vogels Delightful Macadamia & Manuka Honey Granola 360g**Vogel's**$12.35**0.0★**▲ 77%**](https://www.amazon.sg/dp/B0FB41K9LC) [**Little Farms Organic Granola - Dark Chocolate Hazelnut 400g (1 pack)**Little Farms**$15.32**0.0★**▲ 63%**](https://www.amazon.sg/dp/B0B5Y5QCX3) [**Sweet Home Farm French Vanilla with Almonds Granola 283g**Sweet Home Farm**$7.34**0.0★**▲ 58%**](https://www.amazon.sg/dp/B0FTTYXTNB) [**Sweet Home Farm Blueberry with Flax Granola 283g**Sweet Home Farm**$7.34**5.0★**▲ 56%**](https://www.amazon.sg/dp/B0FTTYVCR3)
**~~View all trending →~~**
## **What buyers say about granola**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**75%
*“Taste ok”*
**Sweetness**25%
*“Love this granola, not too sweet and super tasty”*
## **Common questions**
- **Is granola profitable to sell on Amazon Singapore?**
- The niche generates $4K/yr across 32 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the granola niche?**
- 15 brands and 8 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 69% of demand.
- **What does it cost to enter the granola niche?**
- Listings span $5.13–$36.73; the average listing price is $10.88 (sweet spot $15–$100). The average incumbent carries 1,164 reviews — the moat a new listing must climb.
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