--- title: "Ghee — $0/yr Amazon SG Niche (2026) - Flapen" canonical_url: "https://flapen.com/research/sg/grocery/ghee" last_updated: "2026-08-08T09:29:38.122Z" locale: en meta: description: "Niche score 36/100 · $0/yr market · 11K searches/yr · $17.99 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:description": "Niche score 36/100 · $0/yr market · 11K searches/yr · $17.99 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:title": "Ghee — $0/yr Amazon SG Niche (2026) - Flapen" --- # **ghee** **Skip it** A small market ($0/yr) — this niche doesn't clear our bar today. Market size 0Growth 9Conversion 0Competition 40Returns 100Price range 60Avg price 82Brand share 41Review moat 36Quality gap 60 **Returns** **Incredible****0.0%** return rate — above 5% kills the launch gate **Avg price** **Great****$17.99** avg listing price — sweet spot $15–$100 **Quality gap** **Good****4.4★** avg incumbent rating — lower means beatable quality **Price range** **Good****$1.58–$35.00** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Brand share** **Okay****80%** top-5 brand share — brands hold most of the demand **Competition** **Okay****61%** top-5 click share — leaders hold, buyers still browse **Review moat** **Okay****2,938.56** avg incumbent reviews — the moat a new listing must climb **Growth** **Bad****-32.3%** 90-day search growth — must beat 0% to launch **Market size** **Bad****$0** $0/yr · 11K searches **Conversion** **Bad****0.0%** search→purchase rate — share of searches ending in a sale **Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%") According to Flapen's Amazon Singapore niche tracking, ghee is a $0/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 36/100. Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology) ## **ghee market data**
**Units sold / yr**
**3K–4K**
avg 100–250/product
**Revenue / yr**
**$54K–$72K**
units × avg price
**Conversion rate**
**0.0%**
**Avg BSR**
**#1**
**Page quality**
**0%**
**Prime**
**88%**
**Sponsored**
**13%**
**Out of stock**
**36.9%**
**Avg brand age**
**73 months**
**Avg seller age**
**0 days**
## **Competition & brand share** The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them. **Brands** **10 **▲rising **Sellers** **9** **Top-5 brand share** **80%** Top 20: 100% **Top-5 click share** **61%** Top 20: 100% **Open market** **14%** - AMUL46% - GRB10% - Leila9% - Vatan Se8% - Milky Mist7% - Sol Organics6% - Open — no brand owns it (4 brands, 14%) ## **Demand** Weekly Amazon search volume, last 47 weeks — -32.3% search growth over the last 90 days. 300200Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26 [**Open Trend **](https://flapen.com/research/sg/grocery/ghee/trend) ## **Top ghee products on Amazon** Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks. 0%5%$010%$015%$020%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted All 16 tracked products in this niche — three views at once, no toggling. ### **Top sellers** by 90-day click share [1![Amul Cow Ghee (High Aroma) 1L](https://m.media-amazon.com/images/I/412WLavR8yL.jpg)**Amul Cow Ghee (High Aroma) 1L**AMUL**$16.44**4.4★153 rev](https://www.amazon.sg/dp/B082KZ23CN) [2![Amul Ghee 1L](https://m.media-amazon.com/images/I/31q3Vwvu5fL.jpg)**Amul Ghee 1L**AMUL**$15.64**4.3★2,078 rev](https://www.amazon.sg/dp/B06XHL1SS4) [3![Amul Ghee 500g](https://m.media-amazon.com/images/I/41OvMSgCVlL.jpg)**Amul Ghee 500g**AMUL**$8.14**4.4★188 rev](https://www.amazon.sg/dp/B01JG0JKBO) [4![Vatan Se A2 Ghee (500g)](https://m.media-amazon.com/images/I/41q0tq06-cL.jpg)**Vatan Se A2 Ghee (500g)**Vatan Se**$30.20**3.3★2 rev](https://www.amazon.sg/dp/B0B8TF38PQ) [5![Milky Mist Agmark Ghee 500ml](https://m.media-amazon.com/images/I/31LixRSNk9L.jpg)**Milky Mist Agmark Ghee 500ml**Milky Mist**$8.41**5.0★9 rev](https://www.amazon.sg/dp/B00XW5DDEK) **~~View all top sellers →~~** ### **Newest** by launch date [![Gowardhan Pure Cow Ghee 200 ml](https://m.media-amazon.com/images/I/41Jdy7e+gAL.jpg)**Gowardhan Pure Cow Ghee 200 ml**Gowardhan**$4.41**1,217 rev1y ago](https://www.amazon.sg/dp/B07HGPG967) [![Sol Ghee Organic Grass Fed Ghee 275g](https://m.media-amazon.com/images/I/41qLpSIqytL.jpg)**Sol Ghee Organic Grass Fed Ghee 275g**Sol Organics**$32.32**1 rev2y ago](https://www.amazon.sg/dp/B07NDRQCHC) [![Siddhi A2 Cow Ghee - Natural (1000ML)](https://m.media-amazon.com/images/I/41FjAxi6JxL.jpg)**Siddhi A2 Cow Ghee - Natural (1000ML)**Siddhi**$35.00**0 rev2y ago](https://www.amazon.sg/dp/B0CDG9SWCK) [![Sol Ghee Grass Fed Ghee 450g (1 jar)](https://m.media-amazon.com/images/I/41JxkE4aW2L.jpg)**Sol Ghee Grass Fed Ghee 450g (1 jar)**Sol Organics**$31.34**1 rev3y ago](https://www.amazon.sg/dp/B07PXFXR7Z) [![Vatan Se A2 Ghee (500g)](https://m.media-amazon.com/images/I/41q0tq06-cL.jpg)**Vatan Se A2 Ghee (500g)**Vatan Se**$30.20**2 rev4y ago](https://www.amazon.sg/dp/B0B8TF38PQ) **~~View all new products →~~** ### **Trending** 90-day click momentum [![Sol Ghee Organic Grass Fed Ghee 275g](https://m.media-amazon.com/images/I/41qLpSIqytL.jpg)**Sol Ghee Organic Grass Fed Ghee 275g**Sol Organics**$32.32**3.0★**▲ 194%**](https://www.amazon.sg/dp/B07NDRQCHC) [![Siddhi A2 Cow Ghee - Natural (1000ML)](https://m.media-amazon.com/images/I/41FjAxi6JxL.jpg)**Siddhi A2 Cow Ghee - Natural (1000ML)**Siddhi**$35.00**0.0★**▲ 123%**](https://www.amazon.sg/dp/B0CDG9SWCK) [![Sol Ghee Grass Fed Ghee 450g (1 jar)](https://m.media-amazon.com/images/I/41JxkE4aW2L.jpg)**Sol Ghee Grass Fed Ghee 450g (1 jar)**Sol Organics**$31.34**5.0★**▲ 104%**](https://www.amazon.sg/dp/B07PXFXR7Z) [![4th & Heart Original Grass-Fed Ghee Clarified Butter Keto Pasture Raised Lactose and Casein Free Certified Paleo (9 Ounces)](https://m.media-amazon.com/images/I/510NPIkBcdL.jpg)**4th & Heart Original Grass-Fed Ghee Clarified Butter Keto Pasture Raised Lactose and Casein Free Certified Paleo (9 Ounces)**4th & Heart**$24.29**4.6★**▲ 92%**](https://www.amazon.sg/dp/B00VXQGY28) [![4th & Heart Original Grass-Fed Ghee Clarified Butter Keto Pasture Raised Lactose and Casein Free Certified Paleo (16 Ounces)](https://m.media-amazon.com/images/I/51lO1kagwfL.jpg)**4th & Heart Original Grass-Fed Ghee Clarified Butter Keto Pasture Raised Lactose and Casein Free Certified Paleo (16 Ounces)**4th & Heart**$28.65**4.6★**▲ 56%**](https://www.amazon.sg/dp/B01M19Z219) **~~View all trending →~~** ## **Common questions**
**Is ghee profitable to sell on Amazon Singapore?**
The niche generates $0/yr across 16 tracked products. 90-day search growth is -32.3%. Flapen's verdict: Skip it (36/100).
**How competitive is the ghee niche?**
10 brands and 9 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 80% of demand.
**What does it cost to enter the ghee niche?**
Listings span $1.58–$35.00; the average listing price is $17.99 (sweet spot $15–$100). The average incumbent carries 2,939 reviews — the moat a new listing must climb.
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