---
title: "Fruits — $167K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/fruits"
last_updated: "2026-08-08T04:35:51.956Z"
locale: en
meta:
description: "Niche score 45/100 · $167K/yr market · 171K searches/yr · $168.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $167K/yr market · 171K searches/yr · $168.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fruits — $167K/yr Amazon SG Niche (2026) - Flapen"
---
# **fruits**
**Skip it**
Prices mostly outside the sweet spot ($2.14–$1878.00) — this niche doesn't clear our bar today.
Market size 35Growth 12Conversion 7Competition 60Returns 100Price range 5Avg price 52Brand share 21Review moat 97Quality gap 80
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****68.77**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$168.46**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$167K**
$167K/yr · 171K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-25.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$2.14–$1878.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, fruits is a $167K/yr Amazon Singapore market (171K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fruits market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$6.7M–$8.4M**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#4**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **19%**
- **Out of stock**
- **17.6%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **76 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 87%
**Open market**
**3%**
- amae52% - Fresh Produce (Brands May Vary)14% - Amae14% - Apple7% - Fred's6% - Global Seasons5% - Open — no brand owns it (2 brands, 3%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -25.0% search growth over the last 90 days.
2K2KAug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/fruits/trend)
## **Top fruits search terms**
- **apple**68K/yr+10.5%7.6% conv. - **fruits**50K/yr-42.8%13.7% conv. - **fruit**33K/yr-40.1%13.8% conv. - **fresh fruits**9K/yr-28.2%8.6% conv. - **apples**11K/yr-51.4%28.2% conv. [**All search terms **](https://flapen.com/research/sg/grocery/fruits/search-terms)
## **Top fruits products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$17K15%$25K20%$33K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amae New Zealand Gala Apple 6 pieces 720g**amae**$3.20**4.2★70 rev](https://www.amazon.sg/dp/B086H985QV) [2**Amae Red Premium Fuji Apple - Handpicked 4 Count**amae**$3.73**3.9★103 rev](https://www.amazon.sg/dp/B06ZXRR39N) [3**Fresh Produce Blueberry 125g**Fresh Produce (Brands May Vary)**$3.75**4.2★65 rev](https://www.amazon.sg/dp/B07JXTRND3) [4**Amae Philippines Cavendish Banana- Handpicked 6 count**Amae**$3.32**4.4★226 rev](https://www.amazon.sg/dp/B083K9RS4S) [5**Freds Easy Peel Oranges 500g**Fred's**$3.59**4.5★19 rev](https://www.amazon.sg/dp/B0CLKT4X9B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Apple iPhone 17 (256 GB) - White**Apple**$1253.95**50 rev10mo ago](https://www.amazon.sg/dp/B0FQFPBQN8) [**Fresh Produce Driscoll Raspberry 125g**Fresh Produce (Brands May Vary)**$5.16**5 rev10mo ago](https://www.amazon.sg/dp/B0FQTYMDXH) [**Apple AirPods 4**Apple**$160.34**682 rev1y ago](https://www.amazon.sg/dp/B0DGJ2X3QV) [**Freds Easy Peel Oranges 500g**Fred's**$3.59**19 rev2y ago](https://www.amazon.sg/dp/B0CLKT4X9B) [**Sunny Fruit Fresh Guava 430g**Sunny Fruit**$3.58**14 rev4y ago](https://www.amazon.sg/dp/B09J3H9Y7S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Apple iPhone 17 (256 GB) - White**Apple**$1253.95**4.7★**▲ 582%**](https://www.amazon.sg/dp/B0FQFPBQN8) [**Fresh Produce Driscoll Raspberry 125g**Fresh Produce (Brands May Vary)**$5.16**4.3★**▲ 148%**](https://www.amazon.sg/dp/B0FQTYMDXH) [**Amae Green Seedless Grapes - Handpicked 500g**Amae**$6.05**4.0★**▲ 64%**](https://www.amazon.sg/dp/B06ZZRR5G6) [**Amae Philippines Premium Cavendish Banana 4 Count**amae**$5.08**4.1★**▲ 60%**](https://www.amazon.sg/dp/B071CF971K) [**Fresh Produce Red Apple 4 Count**Fresh Produce (Brands May Vary)**$2.14**4.2★**▲ 43%**](https://www.amazon.sg/dp/B07JP6SMNR)
**~~View all trending →~~**
## **What buyers say about fruits**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**25%
*“However the oranges are tasty, and sweet”*
**Texture/Consistency-Overall**13%
*“These apples have good texture”*
### **What buyers complain about **
**Stale/Rotten/Spoiled**38%
*“Not fresh”*
**Taste-Overall**19%
*“If you blindfolded me I would not be able to tell it was an apple by taste”*
**Size-Overall**13%
*“Everything about this product is small”*
**Flavor**6%
*“Terrible, Flavorless”*
**Value For Money**6%
*“Waste of money”*
## **Common questions**
- **Is fruits profitable to sell on Amazon Singapore?**
- The niche generates $167K/yr across 31 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the fruits niche?**
- 8 brands and 5 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in fruits?**
- Top complaints mined from reviews: Stale/Rotten/Spoiled, Taste-Overall, Size-Overall. The return rate is 0.0%.
- **What does it cost to enter the fruits niche?**
- Listings span $2.14–$1878.00; the average listing price is $168.46 (sweet spot $15–$100). The average incumbent carries 69 reviews — the moat a new listing must climb.
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