---
title: "Trend — frozen - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/frozen/trend"
last_updated: "2026-08-07T09:15:04.995Z"
locale: en
meta:
  description: "Niche score 54/100 · $12K/yr market · 35K searches/yr · $19.66 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $12K/yr market · 35K searches/yr · $19.66 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — frozen - Flapen"
---

# **frozen**

**Worth a look**

Shows low returns (0.0%), but a small market ($12K/yr) keeps it on the watch list.

Market size 3Growth 85Conversion 21Competition 59Returns 100Price range 78Avg price 87Brand share 68Review moat 25Quality gap 37

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$19.66**

avg listing price — sweet spot $15–$100

**Growth**

**Great****+84.5%**

90-day search growth — must beat 0% to launch

**Price range**

**Great****$3.15–$58.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,211.52**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$12K**

$12K/yr · 35K searches

## Trend