---
title: "Frozen — $12K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/frozen"
last_updated: "2026-08-08T04:37:42.228Z"
locale: en
meta:
description: "Niche score 54/100 · $12K/yr market · 35K searches/yr · $19.66 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $12K/yr market · 35K searches/yr · $19.66 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Frozen — $12K/yr Amazon SG Niche (2026) - Flapen"
---
# **frozen**
**Worth a look**
Shows low returns (0.0%), but a small market ($12K/yr) keeps it on the watch list.
Market size 3Growth 85Conversion 21Competition 59Returns 100Price range 78Avg price 87Brand share 68Review moat 25Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.66**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+84.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$3.15–$58.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,211.52**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$12K**
$12K/yr · 35K searches
According to Flapen's Amazon Singapore niche tracking, frozen is a $12K/yr Amazon Singapore market (35K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frozen market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$15K–$20K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **22%**
- **Out of stock**
- **18.3%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 94%
**Open market**
**30%**
- Disney21% - Mattel20% - LEGO9% - Liscianigiochi8% - Tegel6% - マルカ(Maruka)5%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +84.5% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/frozen/trend)
## **Top frozen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$58410%$1K15%$2K20%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Frozen Disney Girls Nightgown FANTASY ELSA 2 3T**Disney**$28.61**4.8★700 rev](https://www.amazon.sg/dp/B08KTWCY12) [2**Mattel Disney Frozen Toy Elsas Stacking Castle Playset**Mattel**$34.90**4.7★1,050 rev](https://www.amazon.sg/dp/B0D9BLXHWH) [3**Lisciani - FROZEN: My secret Beads - Jewellery Creation Kit for Kids from 3 Years - Case with Lock and Key - Colourful Beads and Frozen Charms - Make Bracelets and Necklaces**Liscianigiochi**$28.46**4.3★605 rev](https://www.amazon.sg/dp/B0CTC393NB) [4**Marca Frozen Elsa Costume Accessory 182235**マルカ(Maruka)**$13.61**4.2★146 rev](https://www.amazon.sg/dp/B08GPF3WLT) [5**LEGO ǀ Disney Frozen Elsas Ice Castle & Snow Ride Adventure 43281 Track and Castle Toy Building Set for Kids - Elsa and Anna Characters for Girls and Boys Aged 4+ - Pretend Play Toy-Giving Idea**LEGO**$58.65**4.7★204 rev](https://www.amazon.sg/dp/B0FPXFQP8V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LEGO ǀ Disney Frozen Elsas Ice Castle & Snow Ride Adventure 43281 Track and Castle Toy Building Set for Kids - Elsa and Anna Characters for Girls and Boys Aged 4+ - Pretend Play Toy-Giving Idea**LEGO**$58.65**204 rev7mo ago](https://www.amazon.sg/dp/B0FPXFQP8V) [**LEGO Disney Princess Frozen Arendelle Frozen Castle 43265 Building Playset Model Kit with Elsa and Anna Mini-Doll Figures (177 Pieces)**LEGO**$32.27**33,612 rev1y ago](https://www.amazon.sg/dp/B0DHSBJQWD) [**Mattel Disney Frozen Toy Elsas Stacking Castle Playset**Mattel**$34.90**1,050 rev1y ago](https://www.amazon.sg/dp/B0D9BLXHWH) [**Disney JDP65 Frozen Annas Arendelle Castle Dollhouse Storytime Stackers Playset with Small Doll**Mattel**$38.70**1,050 rev1y ago](https://www.amazon.sg/dp/B0D9K5G5B9) [**Lisciani - FROZEN: My secret Beads - Jewellery Creation Kit for Kids from 3 Years - Case with Lock and Key - Colourful Beads and Frozen Charms - Make Bracelets and Necklaces**Liscianigiochi**$28.46**605 rev2y ago](https://www.amazon.sg/dp/B0CTC393NB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Frozen Disney Girls Nightgown FANTASY ELSA 2 4T**Disney**$29.12**4.8★**▲ 192%**](https://www.amazon.sg/dp/B08KTXS6DW) [**Disney JDP65 Frozen Annas Arendelle Castle Dollhouse Storytime Stackers Playset with Small Doll**Mattel**$38.70**4.7★**▲ 156%**](https://www.amazon.sg/dp/B0D9K5G5B9) [**Frozen Disney Girls Nightgown FANTASY ELSA 2 3T**Disney**$28.61**4.8★**▲ 132%**](https://www.amazon.sg/dp/B08KTWCY12) [**LEGO ǀ Disney Frozen Elsas Ice Castle & Snow Ride Adventure 43281 Track and Castle Toy Building Set for Kids - Elsa and Anna Characters for Girls and Boys Aged 4+ - Pretend Play Toy-Giving Idea**LEGO**$58.65**4.7★**▲ 96%**](https://www.amazon.sg/dp/B0FPXFQP8V) [**Handcraft Little Girls Frozen 7 Pack Panty Multi-color 2/3T**Disney**$16.11**4.7★**▲ 95%**](https://www.amazon.sg/dp/B00MCNB82C)
**~~View all trending →~~**
## **What buyers say about frozen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**100%
*“the age indicated really is true to size”*
### **Top return reasons **
**Gifting Purpose**67%
**Advertised Vs Actual Product**33%
## **Common questions**
- **Is frozen profitable to sell on Amazon Singapore?**
- The niche generates $12K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +84.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the frozen niche?**
- 16 brands and 12 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.
- **What does it cost to enter the frozen niche?**
- Listings span $3.15–$58.65; the average listing price is $19.66 (sweet spot $15–$100). The average incumbent carries 4,212 reviews — the moat a new listing must climb.
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