---
title: "Trend — flour - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/flour/trend"
last_updated: "2026-08-08T12:18:38.647Z"
locale: en
meta:
  description: "Niche score 20/100 · $1K/yr market · 26K searches/yr · $4.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 20/100 · $1K/yr market · 26K searches/yr · $4.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — flour - Flapen"
---

# **flour**

**Skip it**

A small market ($1K/yr) — this niche doesn't clear our bar today.

Market size 0Growth 6Conversion 12Competition 5Returns 100Price range 0Avg price 13Brand share 0Review moat 77Quality gap 24

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****450.86**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$4.84**

avg listing price — sweet spot $15–$100

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-37.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****94%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$1K**

$1K/yr · 26K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$2.07–$9.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")

## Trend