---
title: "Flour — $1K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/flour"
last_updated: "2026-08-08T07:50:02.754Z"
locale: en
meta:
description: "Niche score 20/100 · $1K/yr market · 26K searches/yr · $4.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 20/100 · $1K/yr market · 26K searches/yr · $4.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Flour — $1K/yr Amazon SG Niche (2026) - Flapen"
---
# **flour**
**Skip it**
A small market ($1K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 6Conversion 12Competition 5Returns 100Price range 0Avg price 13Brand share 0Review moat 77Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****450.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$4.84**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-37.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$1K**
$1K/yr · 26K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$2.07–$9.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, flour is a $1K/yr Amazon Singapore market (26K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 20/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flour market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$48K–$61K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **57%**
- **Out of stock**
- **31.9%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Prima Taste55% - RedMan25% - Bob's Red Mill15% - Antimo Caputo5%
## **Demand**
Weekly Amazon search volume, last 46 weeks — -37.8% search growth over the last 90 days.
700500Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/flour/trend)
## **Top flour search terms**
- **flour**16K/yr-25.8%12.7% conv. - **plain flour**6K/yr-47.8%32.8% conv. - **all purpose flour**5K/yr-59.9%19.4% conv. [**All search terms **](https://flapen.com/research/sg/grocery/flour/search-terms)
## **Top flour products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$18530%$37145%$55660%$741101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Prima Plain Flour 1kg**Prima Taste**$2.22**5.0★61 rev](https://www.amazon.sg/dp/B075GS39TY) [2**RedMan Plain Flour 1Kg**RedMan**$2.07**4.4★34 rev](https://www.amazon.sg/dp/B07MTD9T1Z) [3**Bobs Red Mill Organic Unbleached All Purpose White Flour (5lbs.)**Bob's Red Mill**$9.23**4.7★662 rev](https://www.amazon.sg/dp/B000QSJLYW) [4**Caputo Classica Extra Fine Soft Wheat Type 00 All Purpose Flour 1kg**Antimo Caputo**$4.58**4.6★1,704 rev](https://www.amazon.sg/dp/B003VZ078G) [5**Prima Plain Flour Plus 1kg**Prima Taste**$3.22**4.2★12 rev](https://www.amazon.sg/dp/B07K2JCP98)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Caputo Classica Extra Fine Soft Wheat Type 00 All Purpose Flour 1kg**Antimo Caputo**$4.58**1,704 rev4y ago](https://www.amazon.sg/dp/B003VZ078G) [**Prima Plain Flour 1kg**Prima Taste**$2.22**61 rev7y ago](https://www.amazon.sg/dp/B075GS39TY) [**RedMan Plain Flour 1Kg**RedMan**$2.07**34 rev7y ago](https://www.amazon.sg/dp/B07MTD9T1Z) [**Prima Plain Flour Plus 1kg**Prima Taste**$3.22**12 rev7y ago](https://www.amazon.sg/dp/B07K2JCP98) [**Prima Bread Flour 1kg**Prima Taste**$2.67**41 rev7y ago](https://www.amazon.sg/dp/B075H1GDX7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bobs Red Mill Artisan Bread Flour 2.27 kg**Bob's Red Mill**$9.87**4.6★**▲ 38%**](https://www.amazon.sg/dp/B00V90XFLG) [**Bobs Red Mill Organic Unbleached All Purpose White Flour (5lbs.)**Bob's Red Mill**$9.23**4.7★**▲ 16%**](https://www.amazon.sg/dp/B000QSJLYW) [**RedMan Plain Flour 1Kg**RedMan**$2.07**4.4★**— 6%**](https://www.amazon.sg/dp/B07MTD9T1Z) [**Caputo Classica Extra Fine Soft Wheat Type 00 All Purpose Flour 1kg**Antimo Caputo**$4.58**4.6★**— 1%**](https://www.amazon.sg/dp/B003VZ078G) [**Prima Plain Flour 1kg**Prima Taste**$2.22**5.0★**— 6%**](https://www.amazon.sg/dp/B075GS39TY)
**~~View all trending →~~**
## **Common questions**
- **Is flour profitable to sell on Amazon Singapore?**
- The niche generates $1K/yr across 7 tracked products. 90-day search growth is -37.8%. Flapen's verdict: Skip it (20/100).
- **How competitive is the flour niche?**
- 4 brands and 4 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the flour niche?**
- Listings span $2.07–$9.87; the average listing price is $4.84 (sweet spot $15–$100). The average incumbent carries 451 reviews — the moat a new listing must climb.
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