---
title: "Fish — $15K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/fish"
last_updated: "2026-08-05T23:50:29.192Z"
locale: en
meta:
description: "Niche score 44/100 · $15K/yr market · 49K searches/yr · $10.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $15K/yr market · 49K searches/yr · $10.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fish — $15K/yr Amazon SG Niche (2026) - Flapen"
---
# **fish**
**Skip it**
A small market ($15K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 18Conversion 37Competition 65Returns 100Price range 56Avg price 35Brand share 26Review moat 96Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****75.54**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$3.71–$29.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.22**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-13.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$15K**
$15K/yr · 49K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, fish is a $15K/yr Amazon Singapore market (49K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fish market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$102K–$128K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **23%**
- **Out of stock**
- **26.3%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 94%
**Open market**
**7%**
- Serve by Hai Sia62% - Aw's Market9% - Seafood Boy7% - Catch Seafood6% - Toba5% - THE BETTER FISH4% - Open — no brand owns it (4 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -13.3% search growth over the last 90 days.
1K750Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/fish/trend)
## **Top fish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5818%$1K12%$2K16%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Serve by Hai Sia Barramundi Fillet 240g - Chilled**Serve by Hai Sia**$5.94**4.6★30 rev](https://www.amazon.sg/dp/B076HRQL1B) [2**Serve by Hai Sia Golden Pomfret (Gilled Gutted Scaled) 350g - Chilled**Serve by Hai Sia**$6.41**4.9★18 rev](https://www.amazon.sg/dp/B076J29LWF) [3**Serve by Hai Sia Norwegian Salmon Portions 240g - Chilled**Serve by Hai Sia**$9.20**4.2★62 rev](https://www.amazon.sg/dp/B076HQHDLD) [4**Aws Market Sea Bass Fish Fillet 220g -Chilled**Aw's Market**$7.14**4.1★11 rev](https://www.amazon.sg/dp/B09GSBLPQS) [5**Serve by Hai Sia Whole Barramundi (Gilled Gutted Scaled) 480g - Chilled**Serve by Hai Sia**$6.33**4.4★15 rev](https://www.amazon.sg/dp/B076HRR6J9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Seafood Boy Dory Sutchi Fillet (IQF) 600g - Frozen**Seafood Boy**$4.92**4 rev1y ago](https://www.amazon.sg/dp/B0DQPTYJBP) [**Seafood Boy Dory Sutchi Cube (IQF) 1kg - Frozen**Seafood Boy**$7.48**8 rev1y ago](https://www.amazon.sg/dp/B0DQPWQGVX) [**Seafood Boy Premium Salmon Fillet Bulk Pack 930g (6pcs IVP)**Serve by Hai Sia**$29.58**16 rev1y ago](https://www.amazon.sg/dp/B0DM8J25QF) [**Serve by Hai Sia Milkfish (Scaled & Gutted) - Fresh**Serve by Hai Sia**$5.27**3 rev1y ago](https://www.amazon.sg/dp/B0DGGDH9W6) [**Serve by Hai Sia Barramundi Fillet 120g - Frozen**Serve by Hai Sia**$3.71**7 rev2y ago](https://www.amazon.sg/dp/B0D5M8VKCD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Serve by Hai Sia Batang Slices 200g - Frozen**Serve by Hai Sia**$6.94**4.0★**▲ 89%**](https://www.amazon.sg/dp/B07CS9J357) [**Catch Seafood Tilapia Fillet 500g - Frozen**Catch Seafood**$8.05**3.9★**▲ 69%**](https://www.amazon.sg/dp/B07KH7BJM7) [**Seafood Boy Dory Sutchi Fillet (IQF) 600g - Frozen**Seafood Boy**$4.92**5.0★**▲ 44%**](https://www.amazon.sg/dp/B0DQPTYJBP) [**Serve by Hai Sia Threadfin Portions 200g - Chilled**Serve by Hai Sia**$9.93**4.4★**▲ 34%**](https://www.amazon.sg/dp/B07CS9GRJK) [**Serve by Hai Sia Frozen Norwegian Salmon portion Family Pack**Serve by Hai Sia**$22.01**4.0★**▲ 34%**](https://www.amazon.sg/dp/B084PHLMRH)
**~~View all trending →~~**
## **What buyers say about fish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**100%
*“So honest brand making proper product”*
### **What buyers complain about **
**Smell**50%
*“Unusual smell”*
**Dilute/Watery**25%
*“Got muddy taste so must be farm raised”*
**Taste-Overall**25%
*“Taste horrible”*
## **Common questions**
- **Is fish profitable to sell on Amazon Singapore?**
- The niche generates $15K/yr across 26 tracked products. 90-day search growth is -13.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the fish niche?**
- 10 brands and 4 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in fish?**
- Top complaints mined from reviews: Smell, Dilute/Watery, Taste-Overall. The return rate is 0.0%.
- **What does it cost to enter the fish niche?**
- Listings span $3.71–$29.58; the average listing price is $10.22 (sweet spot $15–$100). The average incumbent carries 76 reviews — the moat a new listing must climb.
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