---
title: "Fish Fingers — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/fish-fingers"
last_updated: "2026-08-08T06:06:29.084Z"
locale: en
meta:
description: "Niche score 28/100 · $0/yr market · 4K searches/yr · $13.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $0/yr market · 4K searches/yr · $13.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fish Fingers — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **fish fingers**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 16Conversion 0Competition 5Returns 100Price range 54Avg price 66Brand share 0Review moat 78Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****435.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$13.92**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.01–$28.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$0**
$0/yr · 4K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, fish fingers is a $0/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fish fingers market data**
- **Units sold / yr**
- **1K–1K**
- avg 100–250/product
- **Revenue / yr**
- **$14K–$17K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **38.5%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Birds Eye84% - EB10% - DODO6%
## **Demand**
Weekly Amazon search volume, last 38 weeks — -18.7% search growth over the last 90 days.
12575Black Friday '25Spike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/sg/grocery/fish-fingers/trend)
## **Top fish fingers search terms**
- **fish fingers**2K/yr+0.6%8.3% conv. - **fish finger**1K/yr-50.9%18.3% conv. - **birds eye**371/yr+48.8%8.2% conv. [**All search terms **](https://flapen.com/research/sg/grocery/fish-fingers/search-terms)
## **Top fish fingers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$0101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Birds Eye Frozen Cod Fish Finger (32pcs) 896g**Birds Eye**$28.13**4.8★90 rev](https://www.amazon.sg/dp/B0D2P6YP7B) [2**Birds Eye Omega 3 Fish finger 10 Count - Frozen**Birds Eye**$9.02**4.6★766 rev](https://www.amazon.sg/dp/B007C6123E) [3**Birds Eye Frozen Omega 3 Fish Fingers (32pcs) 896g**Birds Eye**$22.31**4.7★486 rev](https://www.amazon.sg/dp/B0CSK8VL9J) [4**Birds Eye Cod Fish Fingers 10s 280g**Birds Eye**$12.51**4.6★1,259 rev](https://www.amazon.sg/dp/B01MYEVF8X) [5**EB Kranch Alaska Pollock Finger 240g - Frozen**EB**$7.56**0.0★0 rev](https://www.amazon.sg/dp/B0DHXKM1KK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Birds Eye Frozen Cod Fish Finger (32pcs) 896g**Birds Eye**$28.13**90 rev1y ago](https://www.amazon.sg/dp/B0D2P6YP7B) [**EB Kranch Alaska Pollock Finger 240g - Frozen**EB**$7.56**0 rev1y ago](https://www.amazon.sg/dp/B0DHXKM1KK) [**Birds Eye Frozen Omega 3 Fish Fingers (32pcs) 896g**Birds Eye**$22.31**486 rev1y ago](https://www.amazon.sg/dp/B0CSK8VL9J) [**Birds Eye Cod Fish Fingers 10s 280g**Birds Eye**$12.51**1,259 rev4y ago](https://www.amazon.sg/dp/B01MYEVF8X) [**Birds Eye Omega 3 Fish finger 10 Count - Frozen**Birds Eye**$9.02**766 rev6y ago](https://www.amazon.sg/dp/B007C6123E)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EB Kranch Alaska Pollock Finger 240g - Frozen**EB**$7.56**0.0★**▲ 46%**](https://www.amazon.sg/dp/B0DHXKM1KK) [**Birds Eye Omega 3 Fish finger 10 Count - Frozen**Birds Eye**$9.02**4.6★**▲ 29%**](https://www.amazon.sg/dp/B007C6123E) [**Birds Eye Frozen Cod Fish Finger (32pcs) 896g**Birds Eye**$28.13**4.8★**▲ 26%**](https://www.amazon.sg/dp/B0D2P6YP7B) [**DODO Breaded Fish Finger 16 Piece - Frozen 360 g**DODO**$4.01**3.7★**— 9%**](https://www.amazon.sg/dp/B072F2R17R) [**Birds Eye Frozen Omega 3 Fish Fingers (32pcs) 896g**Birds Eye**$22.31**4.7★**▼ 28%**](https://www.amazon.sg/dp/B0CSK8VL9J)
**~~View all trending →~~**
## **Common questions**
- **Is fish fingers profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 6 tracked products. 90-day search growth is -18.7%. Flapen's verdict: Skip it (28/100).
- **How competitive is the fish fingers niche?**
- 3 brands and 2 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the fish fingers niche?**
- Listings span $4.01–$28.13; the average listing price is $13.92 (sweet spot $15–$100). The average incumbent carries 435 reviews — the moat a new listing must climb.
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