---
title: "Fig — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/fig"
last_updated: "2026-08-08T08:42:00.972Z"
locale: en
meta:
  description: "Niche score 24/100 · $0/yr market · 4K searches/yr · $11.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 24/100 · $0/yr market · 4K searches/yr · $11.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Fig — $0/yr Amazon SG Niche (2026) - Flapen"
---

# **fig**

**Skip it**

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 7Conversion 0Competition 0Returns 100Price range 33Avg price 46Brand share 0Review moat 99Quality gap 45

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****12**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$11.52**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$7.34–$18.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-35.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$0**

$0/yr · 4K searches

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")

According to Flapen's Amazon Singapore niche tracking, fig is a $0/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 24/100.

Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **fig market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**500–750**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$6K–$9K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**0.0%**</dd>

<dt>**Avg BSR**</dt><dd>**#33**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**25%**</dd>

<dt>**Out of stock**</dt><dd>**20.9%**</dd>

<dt>**Avg brand age**</dt><dd>**42 months**</dd>

<dt>**Avg seller age**</dt><dd>**0 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▼falling

**Sellers**

**5**

**Top-5 brand share**

**100%**

Top 20: 100%

**Top-5 click share**

**100%**

Top 20: 100%

**Open market**

**0%**

- amae63% - SunQ17% - RedMan10% - Honest to Goodness10%

## **Demand**

Weekly Amazon search volume, last 45 weeks — -35.6% search growth over the last 90 days.

12575Spike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

[**Open Trend **](https://flapen.com/research/sg/grocery/fig/trend)

## **Top fig products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$040%$060%$080%$0110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amae Fresh Fig - Handpicked 160g Purple](https://m.media-amazon.com/images/I/41mbslgA5bL.jpg)**Amae Fresh Fig - Handpicked 160g Purple**amae**$7.34**5.0★6 rev](https://www.amazon.sg/dp/B0B12LXBGL) [2![SunQ Organic Soft Dried Figs 170g](https://m.media-amazon.com/images/I/51qJ80pdIXL.jpg)**SunQ Organic Soft Dried Figs 170g**SunQ**$8.84**5.0★1 rev](https://www.amazon.sg/dp/B0BR9PVTXS) [3![RedMan Dried Figs 1Kg](https://m.media-amazon.com/images/I/41QcCRcvxwS.jpg)**RedMan Dried Figs 1Kg**RedMan**$18.76**3.5★15 rev](https://www.amazon.sg/dp/B07MQVTSPG) [4![Honest to Goodness Dried Figs 200g](https://m.media-amazon.com/images/I/518fCihDXLL.jpg)**Honest to Goodness Dried Figs 200g**Honest to Goodness**$11.15**4.4★26 rev](https://www.amazon.sg/dp/B08ZN9HNDV)

### **Newest**

by launch date

[![SunQ Organic Soft Dried Figs 170g](https://m.media-amazon.com/images/I/51qJ80pdIXL.jpg)**SunQ Organic Soft Dried Figs 170g**SunQ**$8.84**1 rev3y ago](https://www.amazon.sg/dp/B0BR9PVTXS) [![Honest to Goodness Dried Figs 200g](https://m.media-amazon.com/images/I/518fCihDXLL.jpg)**Honest to Goodness Dried Figs 200g**Honest to Goodness**$11.15**26 rev4y ago](https://www.amazon.sg/dp/B08ZN9HNDV) [![Amae Fresh Fig - Handpicked 160g Purple](https://m.media-amazon.com/images/I/41mbslgA5bL.jpg)**Amae Fresh Fig - Handpicked 160g Purple**amae**$7.34**6 rev4y ago](https://www.amazon.sg/dp/B0B12LXBGL) [![RedMan Dried Figs 1Kg](https://m.media-amazon.com/images/I/41QcCRcvxwS.jpg)**RedMan Dried Figs 1Kg**RedMan**$18.76**15 rev7y ago](https://www.amazon.sg/dp/B07MQVTSPG)

### **Trending**

90-day click momentum

[![Amae Fresh Fig - Handpicked 160g Purple](https://m.media-amazon.com/images/I/41mbslgA5bL.jpg)**Amae Fresh Fig - Handpicked 160g Purple**amae**$7.34**5.0★**▲ 12%**](https://www.amazon.sg/dp/B0B12LXBGL) [![SunQ Organic Soft Dried Figs 170g](https://m.media-amazon.com/images/I/51qJ80pdIXL.jpg)**SunQ Organic Soft Dried Figs 170g**SunQ**$8.84**5.0★**▼ 14%**](https://www.amazon.sg/dp/B0BR9PVTXS) [![RedMan Dried Figs 1Kg](https://m.media-amazon.com/images/I/41QcCRcvxwS.jpg)**RedMan Dried Figs 1Kg**RedMan**$18.76**3.5★**▼ 15%**](https://www.amazon.sg/dp/B07MQVTSPG) [![Honest to Goodness Dried Figs 200g](https://m.media-amazon.com/images/I/518fCihDXLL.jpg)**Honest to Goodness Dried Figs 200g**Honest to Goodness**$11.15**4.4★**▼ 20%**](https://www.amazon.sg/dp/B08ZN9HNDV)

## **Common questions**

<dl>

<dt>**Is fig profitable to sell on Amazon Singapore?**</dt><dd>The niche generates $0/yr across 4 tracked products. 90-day search growth is -35.6%. Flapen's verdict: Skip it (24/100).</dd>

<dt>**How competitive is the fig niche?**</dt><dd>4 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.</dd>

<dt>**What does it cost to enter the fig niche?**</dt><dd>Listings span $7.34–$18.76; the average listing price is $11.52 (sweet spot $15–$100). The average incumbent carries 12 reviews — the moat a new listing must climb.</dd>

</dl>

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