---
title: "Eggplant — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/eggplant"
last_updated: "2026-08-08T09:31:50.435Z"
locale: en
meta:
description: "Niche score 31/100 · $5K/yr market · 10K searches/yr · $3.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $5K/yr market · 10K searches/yr · $3.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eggplant — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **eggplant**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 1Conversion 96Competition 2Returns 100Price range 0Avg price 10Brand share 0Review moat 99Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****16.17**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Incredible****13.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$3.58**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$5K**
$5K/yr · 10K searches
**Growth**
**Bad****-47.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$2.05–$5.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, eggplant is a $5K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eggplant market data**
- **Units sold / yr**
- **5K–6K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$18K–$21K**
- units × avg price
- **Conversion rate**
- **13.3%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **17%**
- **Out of stock**
- **26.2%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Amae49% - EGGPLANT34% - Springfresh14% - Thygrace3%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -47.1% search growth over the last 90 days.
350250Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/sg/grocery/eggplant/trend)
## **Top eggplant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$71130%$1K45%$2K60%$3K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amae Round Eggplant- Handpicked 500g**Amae**$2.22**4.3★44 rev](https://www.amazon.sg/dp/B071R6Z7NV) [2**Fresh Produce Eggplant Local (Brinjal) 1Kg**EGGPLANT**$4.82**4.5★2 rev](https://www.amazon.sg/dp/B09YHPC3MW) [3**Springfresh Eggplant Round (Malaysia) - Chilled 300g 1kg**Springfresh**$2.10**4.3★14 rev](https://www.amazon.sg/dp/B09J7VWR8B) [4**Amae Indian Purple Brinjal 500g**Amae**$5.01**4.3★11 rev](https://www.amazon.sg/dp/B07J2C46CV) [5**Brinjal Long (Malaysia) -Chilled**Springfresh**$2.05**4.3★19 rev](https://www.amazon.sg/dp/B09J88D68B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fresh Produce Eggplant Local (Brinjal) 1Kg**EGGPLANT**$4.82**2 rev4y ago](https://www.amazon.sg/dp/B09YHPC3MW) [**Springfresh Eggplant Round (Malaysia) - Chilled 300g 1kg**Springfresh**$2.10**14 rev4y ago](https://www.amazon.sg/dp/B09J7VWR8B) [**Brinjal Long (Malaysia) -Chilled**Springfresh**$2.05**19 rev4y ago](https://www.amazon.sg/dp/B09J88D68B) [**Amae Round Eggplant- Handpicked 500g**Amae**$2.22**44 rev6y ago](https://www.amazon.sg/dp/B071R6Z7NV) [**Amae Indian Purple Brinjal 500g**Amae**$5.01**11 rev6y ago](https://www.amazon.sg/dp/B07J2C46CV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fresh Produce Eggplant Local (Brinjal) 1Kg**EGGPLANT**$4.82**4.5★**▲ 31%**](https://www.amazon.sg/dp/B09YHPC3MW) [**Amae Round Eggplant- Handpicked 500g**Amae**$2.22**4.3★**▲ 12%**](https://www.amazon.sg/dp/B071R6Z7NV) [**Amae Indian Purple Brinjal 500g**Amae**$5.01**4.3★**▼ 20%**](https://www.amazon.sg/dp/B07J2C46CV) [**Springfresh Eggplant Round (Malaysia) - Chilled 300g 1kg**Springfresh**$2.10**4.3★**▼ 29%**](https://www.amazon.sg/dp/B09J7VWR8B) [**Thygrace Japanese Baby Brinjal / Aubergine 200g**Thygrace**$5.27**4.8★**▼ 38%**](https://www.amazon.sg/dp/B07JWYW5J4)
**~~View all trending →~~**
## **Common questions**
- **Is eggplant profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 6 tracked products. 90-day search growth is -47.1%. Flapen's verdict: Skip it (31/100).
- **How competitive is the eggplant niche?**
- 4 brands and 2 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **When does demand for eggplant peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the eggplant niche?**
- Listings span $2.05–$5.27; the average listing price is $3.58 (sweet spot $15–$100). The average incumbent carries 16 reviews — the moat a new listing must climb.
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