---
title: "Earl Grey Tea — $535/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/earl-grey-tea"
last_updated: "2026-08-08T06:06:27.217Z"
locale: en
meta:
description: "Niche score 24/100 · $535/yr market · 3K searches/yr · $12.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 24/100 · $535/yr market · 3K searches/yr · $12.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Earl Grey Tea — $535/yr Amazon SG Niche (2026) - Flapen"
---
# **earl grey tea**
**Skip it**
A small market ($535/yr) — this niche doesn't clear our bar today.
Market size 0Growth 25Conversion 19Competition 0Returns 100Price range 38Avg price 53Brand share 0Review moat 36Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.36**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.91–$21.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,888**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$535**
$535/yr · 3K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, earl grey tea is a $535/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 24/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **earl grey tea market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$3K–$6K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#2**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **25.8%**
- **Avg brand age**
- **124 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Dilmah57% - English Tea Shop24% - Twinings19%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — +0.3% search growth over the last 90 days.
12575Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/sg/grocery/earl-grey-tea/trend)
## **Top earl grey tea products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$8030%$16145%$24160%$321101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dilmah F/e.TB Earlgrey 50g**Dilmah**$4.91**4.9★18 rev](https://www.amazon.sg/dp/B005EV0I48) [2**English Tea Shop Organic Earl Grey 45g**English Tea Shop**$6.45**4.4★88 rev](https://www.amazon.sg/dp/B009W47O90) [3**Twinings Earl Grey Black Tea Individually Wrapped Bags 100 Count (Pack of 1) Flavoured with Citrus & Bergamot Caffeinated Enjoy Hot or Iced 100 Teabags**Twinings**$21.12**4.7★11,344 rev](https://www.amazon.sg/dp/B009UQXD90) [4**Dilmah Early Grey Tea 100 Teabags 200 g**Dilmah**$16.94**4.6★102 rev](https://www.amazon.sg/dp/B00NRML2UK)
### **Newest**
by launch date
[**Dilmah Early Grey Tea 100 Teabags 200 g**Dilmah**$16.94**102 rev6y ago](https://www.amazon.sg/dp/B00NRML2UK) [**English Tea Shop Organic Earl Grey 45g**English Tea Shop**$6.45**88 rev11y ago](https://www.amazon.sg/dp/B009W47O90) [**Dilmah F/e.TB Earlgrey 50g**Dilmah**$4.91**18 rev12y ago](https://www.amazon.sg/dp/B005EV0I48) [**Twinings Earl Grey Black Tea Individually Wrapped Bags 100 Count (Pack of 1) Flavoured with Citrus & Bergamot Caffeinated Enjoy Hot or Iced 100 Teabags**Twinings**$21.12**11,344 rev14y ago](https://www.amazon.sg/dp/B009UQXD90)
### **Trending**
90-day click momentum
[**Twinings Earl Grey Black Tea Individually Wrapped Bags 100 Count (Pack of 1) Flavoured with Citrus & Bergamot Caffeinated Enjoy Hot or Iced 100 Teabags**Twinings**$21.12**4.7★**▲ 56%**](https://www.amazon.sg/dp/B009UQXD90) [**Dilmah Early Grey Tea 100 Teabags 200 g**Dilmah**$16.94**4.6★**▲ 39%**](https://www.amazon.sg/dp/B00NRML2UK) [**Dilmah F/e.TB Earlgrey 50g**Dilmah**$4.91**4.9★**— 2%**](https://www.amazon.sg/dp/B005EV0I48) [**English Tea Shop Organic Earl Grey 45g**English Tea Shop**$6.45**4.4★**▼ 34%**](https://www.amazon.sg/dp/B009W47O90)
## **What buyers say about earl grey tea**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**33%
*“Great price point too”*
**Taste-Overall**33%
*“Good quality tea”*
**Quality-Overall**33%
*“Good quality tea”*
## **Common questions**
- **Is earl grey tea profitable to sell on Amazon Singapore?**
- The niche generates $535/yr across 4 tracked products. 90-day search growth is +0.3%. Flapen's verdict: Skip it (24/100).
- **How competitive is the earl grey tea niche?**
- 3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for earl grey tea peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the earl grey tea niche?**
- Listings span $4.91–$21.12; the average listing price is $12.36 (sweet spot $15–$100). The average incumbent carries 2,888 reviews — the moat a new listing must climb.
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