---
title: "Search terms — drinks - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/drinks/search-terms"
last_updated: "2026-08-08T10:55:37.162Z"
locale: en
meta:
  description: "Niche score 32/100 · $2K/yr market · 133K searches/yr · $10.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 32/100 · $2K/yr market · 133K searches/yr · $10.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — drinks - Flapen"
---

# **drinks**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 1Growth 43Conversion 2Competition 32Returns 100Price range 34Avg price 40Brand share 0Review moat 97Quality gap 21

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****58.56**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+14.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$10.80**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$2.35–$21.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$2K**

$2K/yr · 133K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms