---
title: "Drinks — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/drinks"
last_updated: "2026-08-08T08:41:57.445Z"
locale: en
meta:
description: "Niche score 32/100 · $2K/yr market · 133K searches/yr · $10.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $2K/yr market · 133K searches/yr · $10.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Drinks — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **drinks**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 43Conversion 2Competition 32Returns 100Price range 34Avg price 40Brand share 0Review moat 97Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****58.56**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+14.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.80**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$2.35–$21.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 133K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, drinks is a $2K/yr Amazon Singapore market (133K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **drinks market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$270K–$324K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Coca-Cola81% - 100 Plus17% - Pepsi2%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +14.6% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/sg/grocery/drinks/trend)
## **Top drinks search terms**
- **coke zero**33K/yr+10.3%10.9% conv. - **drinks**24K/yr+48.3%0.2% conv. - **coke**26K/yr-3.1%5.9% conv. - **100 plus**23K/yr-7.0%3.3% conv. - **drink**9K/yr+158.0%0.1% conv. - **coca cola**10K/yr-15.8%4.3% conv. - **100plus**3K/yr+19.8%2.3% conv. - **coca cola zero**3K/yr+0.6%9.4% conv. - **coke classic**3K/yr-14.8%7.0% conv. [**All search terms **](https://flapen.com/research/sg/grocery/drinks/search-terms)
## **Top drinks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20120%$40330%$60440%$8051101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coca-Cola Zero Sugar (24 x 320ml) (Packaging may vary)**Coca-Cola**$12.63**4.7★63 rev](https://www.amazon.sg/dp/B0BN88C65Q) [2**Coca-Cola Classic 24 x 320ml (Packaging may vary)**Coca-Cola**$12.93**4.7★100 rev](https://www.amazon.sg/dp/B006FX17J4) [3**100 Plus Isotonic Drink Original 325ml x 24**100 Plus**$11.41**4.7★153 rev](https://www.amazon.sg/dp/B071H4B3XB) [4**Coca-Cola Zero Sugar 320ml (Pack of 12) (Packaging may vary)**Coca-Cola**$8.08**4.6★174 rev](https://www.amazon.sg/dp/B006HEX3TI) [5**Coca-Cola Original Taste 24 x 320ml (Packaging may vary)**Coca-Cola**$11.80**4.5★39 rev](https://www.amazon.sg/dp/B087ZQMWVW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Coca-Cola Zero Sugar (24 x 320ml) (Packaging may vary)**Coca-Cola**$12.63**63 rev3y ago](https://www.amazon.sg/dp/B0BN88C65Q) [**Coca-Cola Light 24 x 320ml No Sugar No Calories (Packaging may vary)**Coca-Cola**$13.52**24 rev3y ago](https://www.amazon.sg/dp/B0BN7WCCQY) [**Coca-Cola Original Taste 1.5L (Packaging may vary)**Coca-Cola**$2.35**5 rev5y ago](https://www.amazon.sg/dp/B07R59QM69) [**Coca-Cola Original Taste 24 x 320ml (Packaging may vary)**Coca-Cola**$11.80**39 rev6y ago](https://www.amazon.sg/dp/B087ZQMWVW) [**Coca-Cola Original Taste 12 x 320ml (Packaging may vary)**Coca-Cola**$7.99**54 rev6y ago](https://www.amazon.sg/dp/B087ZPZSS8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pepsi Black Soft Drink 320ml (Pack of 24)**Pepsi**$12.21**4.5★**▲ 141%**](https://www.amazon.sg/dp/B07G1FL8Y1) [**Coca-Cola Light 24 x 320ml No Sugar No Calories (Packaging may vary)**Coca-Cola**$13.52**4.8★**▲ 47%**](https://www.amazon.sg/dp/B0BN7WCCQY) [**Coca-Cola Zero Sugar 1.5L (Pack of 12) (Packaging may vary)**Coca-Cola**$21.61**4.5★**▲ 34%**](https://www.amazon.sg/dp/B006HEXB4A) [**Coca-Cola Zero Sugar 320ml (Pack of 12) (Packaging may vary)**Coca-Cola**$8.08**4.6★**▲ 14%**](https://www.amazon.sg/dp/B006HEX3TI) [**Coca-Cola Original Taste 24 x 320ml (Packaging may vary)**Coca-Cola**$11.80**4.5★**▲ 12%**](https://www.amazon.sg/dp/B087ZQMWVW)
**~~View all trending →~~**
## **What buyers say about drinks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**50%
*“Value for money”*
**Caffeine Content**25%
*“Good Coke”*
**Taste-Overall**25%
*“Original Taste. bleh”*
### **What buyers complain about **
**Advertised Vs Actual Product**100%
*“so it does not match what was advertised”*
## **Common questions**
- **Is drinks profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 16 tracked products. 90-day search growth is +14.6%. Flapen's verdict: Skip it (32/100).
- **How competitive is the drinks niche?**
- 3 brands and 9 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in drinks?**
- Top complaints mined from reviews: Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for drinks peak?**
- Demand peaks in Jul; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the drinks niche?**
- Listings span $2.35–$21.61; the average listing price is $10.80 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.
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