---
title: "Dip — $1K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/dip"
last_updated: "2026-08-08T09:28:37.361Z"
locale: en
meta:
description: "Niche score 33/100 · $1K/yr market · 7K searches/yr · $6.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $1K/yr market · 7K searches/yr · $6.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dip — $1K/yr Amazon SG Niche (2026) - Flapen"
---
# **dip**
**Skip it**
A small market ($1K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 7Conversion 40Competition 41Returns 100Price range 0Avg price 17Brand share 0Review moat 100Quality gap 62
**Review moat**
**Incredible****5.82**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$6.23**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-35.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$1K**
$1K/yr · 7K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$4.16–$9.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, dip is a $1K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dip market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$12K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **18%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**0%**
- Chris68% - Audrey's Deli17% - Santa Maria9% - Nuffin Dips6%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -35.9% search growth over the last 90 days.
250150Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/sg/grocery/dip/trend)
## **Top dip products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$588%$11612%$17416%$232110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chris Hommus Dip 200g- Chilled**Chris**$6.24**4.6★22 rev](https://www.amazon.sg/dp/B07TFXYYVM) [2**Chris Spicy Capsicum Dip 200g- Chilled**Chris**$7.24**4.8★7 rev](https://www.amazon.sg/dp/B07TBNDTMW) [3**Chris Cheese & Chive Dip 200g- Chilled**Chris**$6.35**5.0★4 rev](https://www.amazon.sg/dp/B07T9MY2BQ) [4**Chris Avocado Dip 200g- Chilled**Chris**$5.99**5.0★4 rev](https://www.amazon.sg/dp/B07TBNKGZD) [5**Chris Tzatziki Dip 200g- Chilled**Chris**$6.31**3.9★6 rev](https://www.amazon.sg/dp/B07T8J8FJ5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nuffin Dips - Fetta & Cracked Pepper Dip 200g**Nuffin Dips**$9.58**0 rev1y ago](https://www.amazon.sg/dp/B0DL6HBZWS) [**Santa Maria Dip Nacho Cheese Style 250g**Santa Maria**$5.53**1 rev3y ago](https://www.amazon.sg/dp/B0BYC8KMWL) [**Audreys Deli Spicy Red Pepper Dip with Basil 180g**Audrey's Deli**$5.75**1 rev4y ago](https://www.amazon.sg/dp/B092PHJ3F4) [**Audreys Deli Greek Style Feta Dip - chilled**Audrey's Deli**$4.87**5 rev5y ago](https://www.amazon.sg/dp/B092PQ8HFF) [**Santa Maria Tex Mex Salsa Dip (Medium) 250 g**Santa Maria**$4.16**6 rev5y ago](https://www.amazon.sg/dp/B08YBFYXNN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nuffin Dips - Fetta & Cracked Pepper Dip 200g**Nuffin Dips**$9.58**0.0★**▲ 137%**](https://www.amazon.sg/dp/B0DL6HBZWS) [**Chris Avocado Dip 200g- Chilled**Chris**$5.99**5.0★**▲ 83%**](https://www.amazon.sg/dp/B07TBNKGZD) [**Santa Maria Dip Nacho Cheese Style 250g**Santa Maria**$5.53**2.0★**▲ 52%**](https://www.amazon.sg/dp/B0BYC8KMWL) [**Santa Maria Tex Mex Salsa Dip (Medium) 250 g**Santa Maria**$4.16**4.5★**▲ 45%**](https://www.amazon.sg/dp/B08YBFYXNN) [**Chris Cheese & Chive Dip 200g- Chilled**Chris**$6.35**5.0★**— 1%**](https://www.amazon.sg/dp/B07T9MY2BQ)
**~~View all trending →~~**
## **Common questions**
- **Is dip profitable to sell on Amazon Singapore?**
- The niche generates $1K/yr across 11 tracked products. 90-day search growth is -35.9%. Flapen's verdict: Skip it (33/100).
- **How competitive is the dip niche?**
- 4 brands and 4 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **When does demand for dip peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the dip niche?**
- Listings span $4.16–$9.58; the average listing price is $6.23 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.
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