---
title: "Dark Soy Sauce — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/dark-soy-sauce"
last_updated: "2026-08-08T06:05:04.657Z"
locale: en
meta:
description: "Niche score 29/100 · $2K/yr market · 4K searches/yr · $3.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $2K/yr market · 4K searches/yr · $3.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dark Soy Sauce — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **dark soy sauce**
**Skip it**
Soft demand (-53.9% this quarter) — this niche doesn't clear our bar today.
Market size 1Growth 0Conversion 96Competition 20Returns 100Price range 0Avg price 10Brand share 0Review moat 100Quality gap 10
**Review moat**
**Incredible****4**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$3.64**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$2K**
$2K/yr · 4K searches
**Growth**
**Bad****-53.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$2.14–$6.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, dark soy sauce is a $2K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dark soy sauce market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$4K–$5K**
- units × avg price
- **Conversion rate**
- **13.6%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **46.6%**
- **Avg brand age**
- **98 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Tai Hua33% - Lee Kum Kee26% - Kwong Cheong Thye21% - Tiger Brand20% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -53.9% search growth over the last 90 days.
150100Spike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/sg/grocery/dark-soy-sauce/trend)
## **Top dark soy sauce search terms**
- **dark soy sauce**3K/yr-50.7%17.1% conv. - **dark soya sauce**642/yr-54.1%10.5% conv. - **dark sauce**360/yr-49.6%17.7% conv. - **dark soy**440/yr-69.3%36.2% conv. [**All search terms **](https://flapen.com/research/sg/grocery/dark-soy-sauce/search-terms)
## **Top dark soy sauce products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20820%$41630%$62440%$832110 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lee Kum Kee Superior Dark Soy Sauce Hong Kong 500 ml**Lee Kum Kee**$2.74**5.0★1 rev](https://www.amazon.sg/dp/B07X9QS24L) [2**Tiger Brand Super Grade Dark Soya Sauce 320ml**Tiger Brand**$4.10**4.8★4 rev](https://www.amazon.sg/dp/B071W5KW7X) [3**Tai Hua Special Dark Soy Sauce 320ml**Tai Hua**$2.14**4.8★6 rev](https://www.amazon.sg/dp/B071Y7F9B7) [4**Tai Hua Standard Dark Soy Sauce 640ml**Tai Hua**$2.66**5.0★1 rev](https://www.amazon.sg/dp/B06ZYBXTM3) [5**Kwong Cheong Thye Dark Soya Sauce Best 640ml**Kwong Cheong Thye**$3.76**5.0★4 rev](https://www.amazon.sg/dp/B07MPZDXTT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lee Kum Kee Superior Dark Soy Sauce Hong Kong 500 ml**Lee Kum Kee**$2.74**1 rev6y ago](https://www.amazon.sg/dp/B07X9QS24L) [**Tiger Brand Super Grade Dark Soya Sauce 320ml**Tiger Brand**$4.10**4 rev7y ago](https://www.amazon.sg/dp/B071W5KW7X) [**Kwong Cheong Thye Dark Soya Sauce Best 640ml**Kwong Cheong Thye**$3.76**4 rev7y ago](https://www.amazon.sg/dp/B07MPZDXTT) [**Kwong Cheong Thye Dark Soya Sauce (Standard) 640ml**Kwong Cheong Thye**$2.41**0 rev7y ago](https://www.amazon.sg/dp/B07MFK46MS) [**Tiger Brand Special Grade Dark Soya Sauce 640ml**Tiger Brand**$5.12**8 rev7y ago](https://www.amazon.sg/dp/B072JGMNNR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lee Kum Kee Superior Dark Soy Sauce Hong Kong 500 ml**Lee Kum Kee**$2.74**5.0★**▲ 549%**](https://www.amazon.sg/dp/B07X9QS24L) [**Kwong Cheong Thye Dark Soya Sauce (Standard) 640ml**Kwong Cheong Thye**$2.41**0.0★**▲ 103%**](https://www.amazon.sg/dp/B07MFK46MS) [**Tiger Brand Special Grade Dark Soya Sauce 640ml**Tiger Brand**$5.12**4.5★**▲ 35%**](https://www.amazon.sg/dp/B072JGMNNR) [**Tiger Brand Super Grade Dark Soya Sauce 320ml**Tiger Brand**$4.10**4.8★**▲ 20%**](https://www.amazon.sg/dp/B071W5KW7X) [**Tai Hua Standard Dark Soy Sauce 640ml**Tai Hua**$2.66**5.0★**▲ 19%**](https://www.amazon.sg/dp/B06ZYBXTM3)
**~~View all trending →~~**
## **Common questions**
- **Is dark soy sauce profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 8 tracked products. 90-day search growth is -53.9%. Flapen's verdict: Skip it (29/100).
- **How competitive is the dark soy sauce niche?**
- 4 brands and 2 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **When does demand for dark soy sauce peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the dark soy sauce niche?**
- Listings span $2.14–$6.16; the average listing price is $3.64 (sweet spot $15–$100). The average incumbent carries 4 reviews — the moat a new listing must climb.
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