--- title: "Dal — $253/yr Amazon SG Niche (2026) - Flapen" canonical_url: "https://flapen.com/research/sg/grocery/dal" last_updated: "2026-08-08T07:45:24.408Z" locale: en meta: description: "Niche score 29/100 · $253/yr market · 5K searches/yr · $3.13 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:description": "Niche score 29/100 · $253/yr market · 5K searches/yr · $3.13 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:title": "Dal — $253/yr Amazon SG Niche (2026) - Flapen" --- # **dal** **Skip it** A small market ($253/yr) — this niche doesn't clear our bar today. Market size 0Growth 23Conversion 19Competition 29Returns 100Price range 0Avg price 9Brand share 0Review moat 99Quality gap 37 **Returns** **Incredible****0.0%** return rate — above 5% kills the launch gate **Review moat** **Incredible****10.55** avg incumbent reviews — the moat a new listing must climb **Quality gap** **Okay****4.5★** avg incumbent rating — lower means beatable quality **Competition** **Okay****68%** top-5 click share — leaders hold, buyers still browse **Growth** **Bad****-3.9%** 90-day search growth — must beat 0% to launch **Conversion** **Bad****1.5%** search→purchase rate — share of searches ending in a sale **Avg price** **Bad****$3.13** avg listing price — sweet spot $15–$100 **Market size** **Bad****$253** $253/yr · 5K searches **Brand share** **Bad****100%** top-5 brand share — brand-locked demand **Price range** **Bad****$0.94–$4.73** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") According to Flapen's Amazon Singapore niche tracking, dal is a $253/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100. Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology) ## **dal market data**
**Units sold / yr**
**1K–2K**
avg 0–100/product
**Revenue / yr**
**$4K–$5K**
units × avg price
**Conversion rate**
**1.5%**
**Avg BSR**
**#20**
**Page quality**
**0%**
**Prime**
**100%**
**Sponsored**
**0%**
**Out of stock**
**17.0%**
**Avg brand age**
**84 months**
**Avg seller age**
**0 days**
## **Competition & brand share** The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them. **Brands** **3 **▲rising **Sellers** **2** **Top-5 brand share** **100%** Top 20: 100% **Top-5 click share** **68%** Top 20: 100% **Open market** **0%** - Malika89% - Kitchen Xpress5% - Ooty5% - Open — no brand owns it (0%) ## **Demand** Weekly Amazon search volume, last 37 weeks — -3.9% search growth over the last 90 days. 175125Black Friday '25Spike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26 [**Open Trend **](https://flapen.com/research/sg/grocery/dal/trend) ## **Top dal search terms** - **malika**2K/yr+32.8%3.9% conv. - **dal**2K/yr-15.3%11.8% conv. - **daal**578/yr-19.4%25.0% conv. - **dhal**564/yr-64.1%12.2% conv. [**All search terms **](https://flapen.com/research/sg/grocery/dal/search-terms) ## **Top dal products on Amazon** Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks. 0%5%$1310%$2515%$3820%$51110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted All 11 tracked products in this niche — three views at once, no toggling. ### **Top sellers** by 90-day click share [1![Malika Mung Dhal 1kg](https://m.media-amazon.com/images/I/51aPulguSqS.jpg)**Malika Mung Dhal 1kg**Malika**$3.43**4.9★18 rev](https://www.amazon.sg/dp/B07FNCGHW5) [2![Malika Chana Dhal 1kg](https://m.media-amazon.com/images/I/51IObZHn4fS.jpg)**Malika Chana Dhal 1kg**Malika**$3.22**4.6★13 rev](https://www.amazon.sg/dp/B07FN5S75H) [3![Malika Bombay Tur Dhal 1kg](https://m.media-amazon.com/images/I/510AHz-RtKS.jpg)**Malika Bombay Tur Dhal 1kg**Malika**$4.73**4.4★20 rev](https://www.amazon.sg/dp/B07FNBMZS2) [4![Malika Masoor Dhal 1kg](https://m.media-amazon.com/images/I/51iOQhtwphS.jpg)**Malika Masoor Dhal 1kg**Malika**$3.71**4.4★15 rev](https://www.amazon.sg/dp/B07FNB2Z6F) [5![Malika Masoor Whole 1kg](https://m.media-amazon.com/images/I/51-J3AGBt-S.jpg)**Malika Masoor Whole 1kg**Malika**$3.43**4.7★8 rev](https://www.amazon.sg/dp/B07FN7ZLZL) **~~View all top sellers →~~** ### **Newest** by launch date [![Ooty Green Moong Dhall Whole 500g](https://m.media-amazon.com/images/I/51NDwqVlZEL.jpg)**Ooty Green Moong Dhall Whole 500g**Ooty**$2.76**0 rev1y ago](https://www.amazon.sg/dp/B09K81JL5Q) [![Malika Masoor Dhal 500 g](https://m.media-amazon.com/images/I/51CA5voayhL.jpg)**Malika Masoor Dhal 500 g**Malika**$1.77**2 rev5y ago](https://www.amazon.sg/dp/B0948D3VN2) [![Malika Mustard Seeds Black 100 g](https://m.media-amazon.com/images/I/41TTgFOJ-fS.jpg)**Malika Mustard Seeds Black 100 g**Malika**$0.94**7 rev5y ago](https://www.amazon.sg/dp/B0948DLRR9) [![Kitchen Xpress Tur Dhal 1 kg](https://m.media-amazon.com/images/I/51D7D3AJHFL.jpg)**Kitchen Xpress Tur Dhal 1 kg**Kitchen Xpress**$4.07**4 rev5y ago](https://www.amazon.sg/dp/B08TD2Y4VZ) [![Malika Mung Dhal 1kg](https://m.media-amazon.com/images/I/51aPulguSqS.jpg)**Malika Mung Dhal 1kg**Malika**$3.43**18 rev7y ago](https://www.amazon.sg/dp/B07FNCGHW5) **~~View all new products →~~** ### **Trending** 90-day click momentum [![Ooty Green Moong Dhall Whole 500g](https://m.media-amazon.com/images/I/51NDwqVlZEL.jpg)**Ooty Green Moong Dhall Whole 500g**Ooty**$2.76**0.0★**▲ 131%**](https://www.amazon.sg/dp/B09K81JL5Q) [![Kitchen Xpress Tur Dhal 1 kg](https://m.media-amazon.com/images/I/51D7D3AJHFL.jpg)**Kitchen Xpress Tur Dhal 1 kg**Kitchen Xpress**$4.07**4.6★**▲ 95%**](https://www.amazon.sg/dp/B08TD2Y4VZ) [![Malika Mustard Seeds Black 100 g](https://m.media-amazon.com/images/I/41TTgFOJ-fS.jpg)**Malika Mustard Seeds Black 100 g**Malika**$0.94**4.7★**▲ 73%**](https://www.amazon.sg/dp/B0948DLRR9) [![Malika Masoor Dhal 500 g](https://m.media-amazon.com/images/I/51CA5voayhL.jpg)**Malika Masoor Dhal 500 g**Malika**$1.77**4.6★**▲ 30%**](https://www.amazon.sg/dp/B0948D3VN2) [![Malika Chana Dhal 1kg](https://m.media-amazon.com/images/I/51IObZHn4fS.jpg)**Malika Chana Dhal 1kg**Malika**$3.22**4.6★**▲ 26%**](https://www.amazon.sg/dp/B07FN5S75H) **~~View all trending →~~** ## **Common questions**
**Is dal profitable to sell on Amazon Singapore?**
The niche generates $253/yr across 11 tracked products. 90-day search growth is -3.9%. Flapen's verdict: Skip it (29/100).
**How competitive is the dal niche?**
3 brands and 2 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
**What does it cost to enter the dal niche?**
Listings span $0.94–$4.73; the average listing price is $3.13 (sweet spot $15–$100). The average incumbent carries 11 reviews — the moat a new listing must climb.
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