---
title: "Croissant — $4K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/croissant"
last_updated: "2026-08-06T00:28:23.645Z"
locale: en
meta:
description: "Niche score 34/100 · $4K/yr market · 5K searches/yr · $6.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $4K/yr market · 5K searches/yr · $6.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Croissant — $4K/yr Amazon SG Niche (2026) - Flapen"
---
# **croissant**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 2Conversion 94Competition 0Returns 100Price range 0Avg price 18Brand share 0Review moat 100Quality gap 86
**Review moat**
**Incredible****5.25**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$6.49**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-46.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$4K**
$4K/yr · 5K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$3.80–$11.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, croissant is a $4K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **croissant market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$3K–$5K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **35.2%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Bonjour55% - La Boulangere19% - Toufayan Bakeries16% - Starter Lab10%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -46.4% search growth over the last 90 days.
200150Spike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/sg/grocery/croissant/trend)
## **Top croissant search terms**
- **croissant**5K/yr-44.3%6.7% conv. - **croissants**292/yr-58.0%5.9% conv. - **croissant frozen**240/yr-66.7%0.0% conv. [**All search terms **](https://flapen.com/research/sg/grocery/croissant/search-terms)
## **Top croissant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$58730%$1K45%$2K60%$2K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bonjour Butter Croissants 5s 170g**Bonjour**$3.80**4.7★11 rev](https://www.amazon.sg/dp/B07ZFQHQLX) [2**La Boulangere 8 Pains Au Chocolate**La Boulangere**$6.36**4.7★3 rev](https://www.amazon.sg/dp/B09WZYM6K3) [3**Toufayan Mini Croissants 350g - Frozen**Toufayan Bakeries**$11.25**3.8★5 rev](https://www.amazon.sg/dp/B09MJ25TZ6) [4**Starter Lab Pastry - Croissant (1 piece)**Starter Lab**$4.57**3.3★2 rev](https://www.amazon.sg/dp/B0BSLGH2M1)
### **Newest**
by launch date
[**Starter Lab Pastry - Croissant (1 piece)**Starter Lab**$4.57**2 rev3y ago](https://www.amazon.sg/dp/B0BSLGH2M1) [**La Boulangere 8 Pains Au Chocolate**La Boulangere**$6.36**3 rev4y ago](https://www.amazon.sg/dp/B09WZYM6K3) [**Toufayan Mini Croissants 350g - Frozen**Toufayan Bakeries**$11.25**5 rev4y ago](https://www.amazon.sg/dp/B09MJ25TZ6) [**Bonjour Butter Croissants 5s 170g**Bonjour**$3.80**11 rev6y ago](https://www.amazon.sg/dp/B07ZFQHQLX)
### **Trending**
90-day click momentum
[**Starter Lab Pastry - Croissant (1 piece)**Starter Lab**$4.57**3.3★**▲ 132%**](https://www.amazon.sg/dp/B0BSLGH2M1) [**La Boulangere 8 Pains Au Chocolate**La Boulangere**$6.36**4.7★**▲ 65%**](https://www.amazon.sg/dp/B09WZYM6K3) [**Bonjour Butter Croissants 5s 170g**Bonjour**$3.80**4.7★**— 4%**](https://www.amazon.sg/dp/B07ZFQHQLX) [**Toufayan Mini Croissants 350g - Frozen**Toufayan Bakeries**$11.25**3.8★**▼ 40%**](https://www.amazon.sg/dp/B09MJ25TZ6)
## **What buyers say about croissant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Chunk/Clump/Collection**50%
*“Enough chocolate chunks and main body is fluffy and fragrant”*
**Taste-Overall**50%
*“Easy Prep and Tasty”*
## **Common questions**
- **Is croissant profitable to sell on Amazon Singapore?**
- The niche generates $4K/yr across 4 tracked products. 90-day search growth is -46.4%. Flapen's verdict: Skip it (34/100).
- **How competitive is the croissant niche?**
- 4 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for croissant peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the croissant niche?**
- Listings span $3.80–$11.25; the average listing price is $6.49 (sweet spot $15–$100). The average incumbent carries 5 reviews — the moat a new listing must climb.
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