---
title: "Cream — $7K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/cream"
last_updated: "2026-08-08T06:51:42.530Z"
locale: en
meta:
description: "Niche score 31/100 · $7K/yr market · 24K searches/yr · $7.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $7K/yr market · 24K searches/yr · $7.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cream — $7K/yr Amazon SG Niche (2026) - Flapen"
---
# **cream**
**Skip it**
Prices mostly outside the sweet spot ($2.71–$13.84) — this niche doesn't clear our bar today.
Market size 2Growth 8Conversion 49Competition 30Returns 100Price range 0Avg price 21Brand share 27Review moat 100Quality gap 12
**Review moat**
**Incredible****8.89**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****$7.44**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-34.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$7K**
$7K/yr · 24K searches
**Price range**
**Bad****$2.71–$13.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, cream is a $7K/yr Amazon Singapore market (24K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cream market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$60K–$74K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **14.7%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**3**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**7%**
- Emborg52% - Bulla19% - Président7% - Tatua7% - Elle & Vire4% - RedMan4% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -34.8% search growth over the last 90 days.
700500Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/sg/grocery/cream/trend)
## **Top cream search terms**
- **cream**14K/yr-13.9%10.3% conv. - **cooking cream**6K/yr-57.1%38.2% conv. - **heavy cream**5K/yr-55.5%15.9% conv. [**All search terms **](https://flapen.com/research/sg/grocery/cream/search-terms)
## **Top cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$70620%$1K30%$2K40%$3K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Emborg Chilled Cooking Cream 200ml**Emborg**$3.68**4.6★33 rev](https://www.amazon.sg/dp/B06Y2D7927) [2**Emborg Cooking 3s Cream 600ml - Chilled**Emborg**$10.20**5.0★13 rev](https://www.amazon.sg/dp/B06Y2CQJ9J) [3**Bulla Thickened Cream 300ml - Chilled**Bulla**$4.61**5.0★17 rev](https://www.amazon.sg/dp/B093249448) [4**Tatua Cream and Whipping Farm Cream 1 ltr - Chilled**Tatua**$8.35**4.5★16 rev](https://www.amazon.sg/dp/B07K1DSPH3) [5**Bulla Cooking Cream 300ml - Chilled**Bulla**$4.47**4.8★7 rev](https://www.amazon.sg/dp/B0871CFQP2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lewis Road Creamery Organic Single Cream 330ml (1 botttle)**LEWIS ROAD**$8.93**0 rev6mo ago](https://www.amazon.sg/dp/B0GL2CYCJ7) [**Bulla Double Cream 200ml**Bulla**$5.60**3 rev3y ago](https://www.amazon.sg/dp/B0C8HMPG9S) [**President Cooking Pro Cream 200ml - Chilled**Président**$4.65**4 rev4y ago](https://www.amazon.sg/dp/B07J584CXC) [**President Light Cooking Cream 200ml - Chilled**Président**$5.79**2 rev4y ago](https://www.amazon.sg/dp/B07J583CFD) [**President Whipping Cream 200ml - Chilled**Président**$5.39**8 rev4y ago](https://www.amazon.sg/dp/B07JC9L2FW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lewis Road Creamery Organic Single Cream 330ml (1 botttle)**LEWIS ROAD**$8.93**0.0★**▲ 492%**](https://www.amazon.sg/dp/B0GL2CYCJ7) [**President Cooking Pro Cream 200ml - Chilled**Président**$4.65**5.0★**▲ 138%**](https://www.amazon.sg/dp/B07J584CXC) [**Emborg Cooking Cream 1L - Chilled**Emborg**$13.84**5.0★**▲ 61%**](https://www.amazon.sg/dp/B07MNWGHPJ) [**Emborg Cooking 3s Cream 600ml - Chilled**Emborg**$10.20**5.0★**▲ 44%**](https://www.amazon.sg/dp/B06Y2CQJ9J) [**President Whipping Cream 200ml - Chilled**Président**$5.39**4.8★**▲ 41%**](https://www.amazon.sg/dp/B07JC9L2FW)
**~~View all trending →~~**
## **Common questions**
- **Is cream profitable to sell on Amazon Singapore?**
- The niche generates $7K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Skip it (31/100).
- **How competitive is the cream niche?**
- 10 brands and 3 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
- **When does demand for cream peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the cream niche?**
- Listings span $2.71–$13.84; the average listing price is $7.44 (sweet spot $15–$100). The average incumbent carries 9 reviews — the moat a new listing must climb.
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