---
title: "Crackers — $10K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/crackers"
last_updated: "2026-08-08T06:01:05.803Z"
locale: en
meta:
description: "Niche score 46/100 · $10K/yr market · 32K searches/yr · $4.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $10K/yr market · 32K searches/yr · $4.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Crackers — $10K/yr Amazon SG Niche (2026) - Flapen"
---
# **crackers**
**Skip it**
Prices mostly outside the sweet spot ($1.38–$10.09) — this niche doesn't clear our bar today.
Market size 3Growth 4Conversion 75Competition 68Returns 100Price range 0Avg price 13Brand share 65Review moat 95Quality gap 53
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****93.88**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$4.63**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-42.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$10K**
$10K/yr · 32K searches
**Price range**
**Bad****$1.38–$10.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, crackers is a $10K/yr Amazon Singapore market (32K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crackers market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$23K–$28K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **9%**
- **Out of stock**
- **30.5%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **—flat
**Sellers**
**6**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 89%
**Open market**
**27%**
- Fantastic22% - Meiji16% - WANT WANT11% - Carr's10% - Falwasser8% - RITZ7%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -42.5% search growth over the last 90 days.
1K600Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/sg/grocery/crackers/trend)
## **Top crackers search terms**
- **crackers**17K/yr-40.8%8.3% conv. - **cracker**8K/yr-45.5%5.4% conv. - **rice cracker**7K/yr-42.9%8.8% conv. [**All search terms **](https://flapen.com/research/sg/grocery/crackers/search-terms)
## **Top crackers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3126%$6259%$93712%$1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fantastic Original Rice Crackers 100g**Fantastic**$2.50**4.6★104 rev](https://www.amazon.sg/dp/B00DUBHG7G) [2**Carrs Table Water Bite Biscuits 125g**Carr's**$3.68**4.3★46 rev](https://www.amazon.sg/dp/B003WIEA4O) [3**Meiji Plain Crackers Blue 416.0 Grams**Meiji**$5.16**4.6★25 rev](https://www.amazon.sg/dp/B0BKQ75CRZ) [4**Ritz Crackers Biscuits Box 300g**RITZ**$2.30**4.1★246 rev](https://www.amazon.sg/dp/B00B2KQW72) [5**WANT WANT Rice Crackers Senbeis 92g**WANT WANT**$1.93**4.6★1,289 rev](https://www.amazon.sg/dp/B006RXBQ98)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SunRice Rice Cracker Chips - Sea Salt 60g**Sun Rice**$1.38**2 rev1y ago](https://www.amazon.sg/dp/B0FCLX9FRL) [**Valley Produce Company Crackers - Cracked Black Pepper 100g**Valley Produce Company**$7.83**0 rev1y ago](https://www.amazon.sg/dp/B0DP6FG7FL) [**Meiji Plain Crackers Blue 416.0 Grams**Meiji**$5.16**25 rev3y ago](https://www.amazon.sg/dp/B0BKQ75CRZ) [**Meiji Plain Crackers with Oats Green pack of 1 416.0 grams**Meiji**$5.37**13 rev3y ago](https://www.amazon.sg/dp/B0BKQ6QP9C) [**Jacobs Cream Cracker Multipack Biscuits 504g**Jacobs**$4.86**11 rev3y ago](https://www.amazon.sg/dp/B0BBM23XQC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**180 Degrees Original 4 Seed Oat Crackers 135g**180 Degrees**$9.96**5.0★**▲ 136%**](https://www.amazon.sg/dp/B08B9853XY) [**Valley Produce Company Crackers - Cracked Black Pepper 100g**Valley Produce Company**$7.83**0.0★**▲ 96%**](https://www.amazon.sg/dp/B0DP6FG7FL) [**Meiji Plain Crackers 104 g**Meiji**$1.47**4.6★**▲ 63%**](https://www.amazon.sg/dp/B00BCTKORW) [**Snyders of Hanover Pretzel Sticks 255.2g**Snyder's of Hanover**$5.53**4.3★**▲ 60%**](https://www.amazon.sg/dp/B00EXLP796) [**Kameda Ageichiban Rice Crackers 138g**Kameda**$5.10**4.6★**▲ 60%**](https://www.amazon.sg/dp/B004UU2FL8)
**~~View all trending →~~**
## **What buyers say about crackers**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Smell**100%
*“Rancid oil smell”*
## **Common questions**
- **Is crackers profitable to sell on Amazon Singapore?**
- The niche generates $10K/yr across 32 tracked products. 90-day search growth is -42.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the crackers niche?**
- 19 brands and 6 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in crackers?**
- Top complaints mined from reviews: Smell. The return rate is 0.0%.
- **When does demand for crackers peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the crackers niche?**
- Listings span $1.38–$10.09; the average listing price is $4.63 (sweet spot $15–$100). The average incumbent carries 94 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
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