---
title: "Coffee — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/coffee"
last_updated: "2026-08-06T15:54:29.697Z"
locale: en
meta:
description: "Niche score 50/100 · $0/yr market · 10K searches/yr · $21.18 avg price. A small market ($0/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $0/yr market · 10K searches/yr · $21.18 avg price. A small market ($0/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Coffee — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **coffee**
**Worth a look**
Shows low returns (0.0%), but a small market ($0/yr) keeps it on the watch list.
Market size 0Growth 53Conversion 0Competition 81Returns 100Price range 78Avg price 90Brand share 76Review moat 30Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.18**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Great****$7.51–$41.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Growth**
**Good****+25.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,498.24**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$0**
$0/yr · 10K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, coffee is a $0/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coffee market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$16K–$21K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **14%**
- **Out of stock**
- **22.2%**
- **Avg brand age**
- **96 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**59%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 97%
**Open market**
**35%**
- Lavazza16% - Tim Hortons12% - Peet's Coffee11% - Seattle's Best Coffee10% - Bialetti9% - Caribou Coffee6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.3% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/sg/grocery/coffee/trend)
## **Top coffee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$06%$09%$012%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bialetti Perfetto Moka Classico Ground Coffee 250gm**Bialetti**$14.89**4.5★4,306 rev](https://www.amazon.sg/dp/B08D6Z9ST9) [2**Peets Coffee USDA Organic Dark Roast Ground Coffee - French Roast 18 Ounce Bag**Peet's Coffee**$20.54**4.6★4,298 rev](https://www.amazon.sg/dp/B086ZFM5DK) [3**Seattles Best Coffee 6th Ave Bistro Dark Roast Ground Coffee 3 Bags 12 oz**Seattle's Best Coffee**$35.61**4.6★1,697 rev](https://www.amazon.sg/dp/B07M5VCD8L) [4**Caribou Coffee Medium Roast Ground Coffee - Caribou Blend 20 Ounce Bag - Packaging May Vary**Caribou Coffee**$34.65**4.6★11,962 rev](https://www.amazon.sg/dp/B01FTE4NEU) [5**Suzuki Italian Espresso Coffee 200 g**Suzuki**$7.51**5.0★5 rev](https://www.amazon.sg/dp/B086RCBFFY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kopi Premium - Classic Blend Ground Coffee 250gram**Generic**$13.42**1 rev1y ago](https://www.amazon.sg/dp/B0DN6N4BY3) [**Tim Hortons Colombian Medium-Dark Roast Ground Coffee Perfectly Balanced Always Smooth Made with 100% Arabica Beans 12 Ounce Bag**Tim Hortons**$17.59**1,784 rev3y ago](https://www.amazon.sg/dp/B07JVLMR6T) [**Peets Big Bang Medium Roast Ground Coffee - 18oz**Peet's Coffee**$27.33**4,595 rev3y ago](https://www.amazon.sg/dp/B086ZFHF58) [**Peets Coffee USDA Organic Dark Roast Ground Coffee - French Roast 18 Ounce Bag**Peet's Coffee**$20.54**4,298 rev4y ago](https://www.amazon.sg/dp/B086ZFM5DK) [**Bialetti Perfetto Moka Classico Ground Coffee 250gm**Bialetti**$14.89**4,306 rev5y ago](https://www.amazon.sg/dp/B08D6Z9ST9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Seattles Best Coffee 6th Ave Bistro Dark Roast Ground Coffee 3 Bags 12 oz**Seattle's Best Coffee**$35.61**4.6★**▲ 306%**](https://www.amazon.sg/dp/B07M5VCD8L) [**Caribou Coffee Medium Roast Ground Coffee - Caribou Blend 20 Ounce Bag - Packaging May Vary**Caribou Coffee**$34.65**4.6★**▲ 190%**](https://www.amazon.sg/dp/B01FTE4NEU) [**Peets Big Bang Medium Roast Ground Coffee - 18oz**Peet's Coffee**$27.33**4.6★**▲ 144%**](https://www.amazon.sg/dp/B086ZFHF58) [**Lavazza Espresso Ground Coffee Medium Roast 100% Arabica 20 oz Bag (Pack of 1)**Lavazza**$19.07**4.6★**▲ 133%**](https://www.amazon.sg/dp/B084DWNG7J) [**McCafé Premium Medium Roast Ground Coffee (24 oz Canister)**McCafe**$29.31**4.6★**▲ 114%**](https://www.amazon.sg/dp/B07CZW2CG5)
**~~View all trending →~~**
## **What buyers say about coffee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**100%
*“Makes a nice cup of coffee”*
## **Common questions**
- **Is coffee profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 21 tracked products. 90-day search growth is +25.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the coffee niche?**
- 14 brands and 9 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 59% of demand.
- **When does demand for coffee peak?**
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the coffee niche?**
- Listings span $7.51–$41.78; the average listing price is $21.18 (sweet spot $15–$100). The average incumbent carries 3,498 reviews — the moat a new listing must climb.
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