---
title: "Coconut Oil — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/coconut-oil"
last_updated: "2026-08-08T11:00:53.171Z"
locale: en
meta:
description: "Niche score 34/100 · $0/yr market · 14K searches/yr · $18.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $0/yr market · 14K searches/yr · $18.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconut Oil — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **coconut oil**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 14Conversion 0Competition 45Returns 100Price range 67Avg price 83Brand share 42Review moat 19Quality gap 20
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.13**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.61–$29.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,140.53**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-22.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 14K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, coconut oil is a $0/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut oil market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$36K–$45K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **35%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**20%**
- Wichy19% - Foodsterr17% - Medella14% - viva naturals10% - Naturel10% - Marca Leon10%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.
500300Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/sg/grocery/coconut-oil/trend)
## **Top coconut oil search terms**
- **coconut oil**12K/yr-25.1%8.4% conv. - **organic coconut oil**796/yr-28.6%3.6% conv. - **virgin coconut oil**589/yr+40.9%4.3% conv. - **cold pressed coconut oil**379/yr-7.3%4.0% conv. - **extra virgin coconut oil**270/yr+12.5%1.4% conv. [**All search terms **](https://flapen.com/research/sg/grocery/coconut-oil/search-terms)
## **Top coconut oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$08%$012%$016%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wichy Organic Coconut Oil - Virgin Cold Pressed 230ml**Wichy**$7.61**4.9★10 rev](https://www.amazon.sg/dp/B08JS3XKGL) [2**Medella Premium Coconut Organic Cooking Oil 1.9 L**Medella**$20.47**4.4★23 rev](https://www.amazon.sg/dp/B07331QN13) [3**Naturel Organic Extra Virgin Coconut Oil 500 ml**Naturel**$14.63**4.7★7 rev](https://www.amazon.sg/dp/B006NHC3WW) [4**Foodsterr Organic Coconut Oil - Virgin Cold Pressed 500ml**Foodsterr**$13.00**5.0★1 rev](https://www.amazon.sg/dp/B0951C1SVD) [5**Organic Coconut Oil Cold-Pressed - Natural Hair Oil Skin Oil and Cooking Oil with Fresh Flavor Non-GMO Unrefined Extra Virgin Coconut Oil (Aceite de Coco) USDA Organic 16 oz**viva naturals**$19.87**4.7★86,610 rev](https://www.amazon.sg/dp/B00DS842HS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Honest To Goodness Organic Virgin Coconut Oil 500ml (1 pack)**Honest to Goodness**$19.42**3 rev1y ago](https://www.amazon.sg/dp/B08H2DWZQM) [**Foodsterr Organic Coconut Oil - Virgin Cold Pressed 500ml**Foodsterr**$13.00**1 rev5y ago](https://www.amazon.sg/dp/B0951C1SVD) [**Foodsterr Organic Coconut Oil Extra Virgin Cold Pressed 1L**Foodsterr**$22.15**2 rev5y ago](https://www.amazon.sg/dp/B0951BSSMM) [**Wichy Organic Coconut Oil - Virgin Cold Pressed 230ml**Wichy**$7.61**10 rev5y ago](https://www.amazon.sg/dp/B08JS3XKGL) [**Wichy Organic Coconut Oil - Virgin Cold Pressed IL**Wichy**$22.20**5 rev5y ago](https://www.amazon.sg/dp/B08JS8V7VW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Foodsterr Organic Coconut Oil - Virgin Cold Pressed 500ml**Foodsterr**$13.00**5.0★**▲ 204%**](https://www.amazon.sg/dp/B0951C1SVD) [**Now Foods Liquid Coconut Oil 118 Milliliter**Now Foods**$11.38**4.7★**▲ 180%**](https://www.amazon.sg/dp/B07MSTYJP8) [**Honest To Goodness Organic Virgin Coconut Oil 500ml (1 pack)**Honest to Goodness**$19.42**5.0★**▲ 113%**](https://www.amazon.sg/dp/B08H2DWZQM) [**Garden of Life Organic Extra Virgin Coconut Oil - Unrefined Cold Pressed Plant Based Oil for Hair Skin & Cooking 14 Oz**Garden of Life**$15.71**4.7★**▲ 60%**](https://www.amazon.sg/dp/B06VZ3SRGD) [**Biona Organic Raw Virgin Coconut Oil 400g**Biona**$16.78**4.7★**▲ 53%**](https://www.amazon.sg/dp/B001IRLSZU)
**~~View all trending →~~**
## **What buyers say about coconut oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**42%
*“Reliable item and responsible seller”*
**Ease Of Use**25%
*“This item is wonderfully good to use”*
**Value For Money**17%
*“Price was reasonable”*
### **What buyers complain about **
**Smell**33%
*“Did not like the smell too strong”*
## **Common questions**
- **Is coconut oil profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 17 tracked products. 90-day search growth is -22.2%. Flapen's verdict: Skip it (34/100).
- **How competitive is the coconut oil niche?**
- 13 brands and 13 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in coconut oil?**
- Top complaints mined from reviews: Smell. The return rate is 0.0%.
- **When does demand for coconut oil peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the coconut oil niche?**
- Listings span $7.61–$29.87; the average listing price is $18.13 (sweet spot $15–$100). The average incumbent carries 14,141 reviews — the moat a new listing must climb.
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