---
title: "Coconut Milk — $6K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/coconut-milk"
last_updated: "2026-08-08T07:52:07.483Z"
locale: en
meta:
description: "Niche score 34/100 · $6K/yr market · 17K searches/yr · $2.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $6K/yr market · 17K searches/yr · $2.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coconut Milk — $6K/yr Amazon SG Niche (2026) - Flapen"
---
# **coconut milk**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 1Conversion 95Competition 19Returns 100Price range 0Avg price 7Brand share 0Review moat 97Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****51.4**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Incredible****12.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$2.58**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$6K**
$6K/yr · 17K searches
**Growth**
**Bad****-48.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$1.01–$5.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, coconut milk is a $6K/yr Amazon Singapore market (17K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coconut milk market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$26K–$32K**
- units × avg price
- **Conversion rate**
- **12.7%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **20%**
- **Out of stock**
- **23.1%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- ayam41% - Kara36% - UFC Refresh10% - Australia's Own7% - Roi Thai6%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -48.5% search growth over the last 90 days.
500300Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/sg/grocery/coconut-milk/trend)
## **Top coconut milk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$56920%$1K30%$2K40%$2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kara UHT Coconut Cream Milk Light (Less Fat) 200 ml**Kara**$1.01**4.6★44 rev](https://www.amazon.sg/dp/B07DX8P9J6) [2**Ayam Brand Coconut Milk | 100% Natural | High Quality | Halal & Healthier Choice | Great Taste | 100% Fresh Ripe Coconuts | Plant-Based Milk | Non-Dairy | No Preservatives or Additives - 200ml**ayam**$1.20**4.4★19 rev](https://www.amazon.sg/dp/B00LGSXC7I) [3**Ayam Brand Coconut Milk 0.33 litre**ayam**$2.06**4.8★38 rev](https://www.amazon.sg/dp/B07Q1CB5HM) [4**Kara Organic Coconut Milk With No Additives 200 ml**Kara**$1.54**4.5★188 rev](https://www.amazon.sg/dp/B086WBFZTP) [5**UFC Velvet Unsweetened Coconut Milk 1 l**UFC Refresh**$4.20**4.4★173 rev](https://www.amazon.sg/dp/B07YG8BYB4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UFC Velvet Original Coconut Milk 1 l**UFC Refresh**$4.08**5 rev6y ago](https://www.amazon.sg/dp/B08CZYWWWP) [**Kara Organic Coconut Milk With No Additives 200 ml**Kara**$1.54**188 rev6y ago](https://www.amazon.sg/dp/B086WBFZTP) [**Australias Own Unsweetened Coconut Milk 1L**Australia's Own**$3.92**13 rev6y ago](https://www.amazon.sg/dp/B07MMWJ7B7) [**UFC Velvet Unsweetened Coconut Milk 1 l**UFC Refresh**$4.20**173 rev6y ago](https://www.amazon.sg/dp/B07YG8BYB4) [**Kara UHT Coconut Cream Milk Light (Less Fat) 200 ml**Kara**$1.01**44 rev6y ago](https://www.amazon.sg/dp/B07DX8P9J6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kara Organic Coconut Milk With No Additives 200 ml**Kara**$1.54**4.5★**▲ 276%**](https://www.amazon.sg/dp/B086WBFZTP) [**Ayam Brand Coconut Milk | 100% Natural | High Quality | Halal & Healthier Choice | Great Taste | 100% Fresh Ripe Coconuts | Plant-Based Milk | Non-Dairy | No Preservatives or Additives - 200ml**ayam**$1.20**4.4★**▲ 111%**](https://www.amazon.sg/dp/B00LGSXC7I) [**Ayam Brand Trim Coconut Milk | 100% Natural | High Quality | Halal & Healthier Choice | Great Taste | 100% Fresh Ripe Coconuts | Plant-Based Milk | Non-Dairy | No Preservatives or Additives - 200ml**ayam**$1.09**4.2★**▲ 96%**](https://www.amazon.sg/dp/B071HC5ZDJ) [**UFC Velvet Original Coconut Milk 1 l**UFC Refresh**$4.08**4.1★**▲ 24%**](https://www.amazon.sg/dp/B08CZYWWWP) [**UFC Velvet Unsweetened Coconut Milk 1 l**UFC Refresh**$4.20**4.4★**— 10%**](https://www.amazon.sg/dp/B07YG8BYB4)
**~~View all trending →~~**
## **What buyers say about coconut milk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**100%
*“less fat than regular coconut milk”*
## **Common questions**
- **Is coconut milk profitable to sell on Amazon Singapore?**
- The niche generates $6K/yr across 10 tracked products. 90-day search growth is -48.5%. Flapen's verdict: Skip it (34/100).
- **How competitive is the coconut milk niche?**
- 5 brands and 3 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **When does demand for coconut milk peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the coconut milk niche?**
- Listings span $1.01–$5.26; the average listing price is $2.58 (sweet spot $15–$100). The average incumbent carries 51 reviews — the moat a new listing must climb.
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