---
title: "Choya — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/choya"
last_updated: "2026-08-08T05:23:17.170Z"
locale: en
meta:
description: "Niche score 39/100 · $0/yr market · 2K searches/yr · $35.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $0/yr market · 2K searches/yr · $35.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Choya — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **choya**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 65Conversion 0Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 97Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****68.2**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$35.20**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$25.77–$54.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+43.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$0**
$0/yr · 2K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, choya is a $0/yr Amazon Singapore market (2K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **choya market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$4K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **0%**
- **Out of stock**
- **38.5%**
- **Avg brand age**
- **118 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- チョーヤ71% - 梅乃宿16% - Gekkeikan12% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +43.5% search growth over the last 90 days.
12575Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/sg/grocery/choya/trend)
## **Top choya products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$030%$045%$060%$01101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Choya Jyuku Rich Umeshu 10% 720ML**チョーヤ**$25.77**4.6★5 rev](https://www.amazon.sg/dp/B006LMO1JW) [2**Umenoyado Yuzu Shu Liqueur 8% 720ML**梅乃宿**$34.06**4.6★265 rev](https://www.amazon.sg/dp/B0051MLRIG) [3**Choya Plum Wine Nouveau Paper Pack 1000 ml**チョーヤ**$30.16**3.9★40 rev](https://www.amazon.sg/dp/B003V20KUE) [4**Gekkeikan Gekkeikan Kanjuku Umeshu Genshu 720 ml**Gekkeikan**$31.74**4.7★5 rev](https://www.amazon.sg/dp/B00NRFULFE) [5**Choya Royal Honey Plum Wine 700ml**チョーヤ**$54.27**4.4★26 rev](https://www.amazon.sg/dp/B00L81GSK6)
### **Newest**
by launch date
[**Choya Royal Honey Plum Wine 700ml**チョーヤ**$54.27**26 rev8y ago](https://www.amazon.sg/dp/B00L81GSK6) [**Gekkeikan Gekkeikan Kanjuku Umeshu Genshu 720 ml**Gekkeikan**$31.74**5 rev10y ago](https://www.amazon.sg/dp/B00NRFULFE) [**Choya Jyuku Rich Umeshu 10% 720ML**チョーヤ**$25.77**5 rev13y ago](https://www.amazon.sg/dp/B006LMO1JW) [**Choya Plum Wine Nouveau Paper Pack 1000 ml**チョーヤ**$30.16**40 rev13y ago](https://www.amazon.sg/dp/B003V20KUE) [**Umenoyado Yuzu Shu Liqueur 8% 720ML**梅乃宿**$34.06**265 rev13y ago](https://www.amazon.sg/dp/B0051MLRIG)
### **Trending**
90-day click momentum
[**Gekkeikan Gekkeikan Kanjuku Umeshu Genshu 720 ml**Gekkeikan**$31.74**4.7★**▲ 11%**](https://www.amazon.sg/dp/B00NRFULFE) [**Umenoyado Yuzu Shu Liqueur 8% 720ML**梅乃宿**$34.06**4.6★**▲ 10%**](https://www.amazon.sg/dp/B0051MLRIG) [**Choya Jyuku Rich Umeshu 10% 720ML**チョーヤ**$25.77**4.6★**— 6%**](https://www.amazon.sg/dp/B006LMO1JW) [**Choya Plum Wine Nouveau Paper Pack 1000 ml**チョーヤ**$30.16**3.9★**▼ 19%**](https://www.amazon.sg/dp/B003V20KUE) [**Choya Royal Honey Plum Wine 700ml**チョーヤ**$54.27**4.4★**▼ 19%**](https://www.amazon.sg/dp/B00L81GSK6)
## **Common questions**
- **Is choya profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 5 tracked products. 90-day search growth is +43.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the choya niche?**
- 3 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for choya peak?**
- Demand peaks in May–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the choya niche?**
- Listings span $25.77–$54.27; the average listing price is $35.20 (sweet spot $15–$100). The average incumbent carries 68 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 44 [**bird nest**](https://flapen.com/research/sg/grocery/bird-nest)$3K/yr+8.0%**Skip it**- 45 [**fruits**](https://flapen.com/research/sg/grocery/fruits)$167K/yr-25.0%**Skip it**- 45 [**japanese rice**](https://flapen.com/research/sg/grocery/japanese-rice)$0/yr-15.6%**Skip it**- 45 [**organic chicken**](https://flapen.com/research/sg/grocery/organic-chicken)$9K/yr-18.9%**Skip it**- 46 [**wild salmon**](https://flapen.com/research/sg/grocery/wild-salmon)$2K/yr+29.8%**Skip it**- 46 [**pork**](https://flapen.com/research/sg/grocery/pork)$2K/yr-8.7%**Skip it**[**All Grocery niches **](https://flapen.com/research/sg/grocery)