---
title: "Chilli — $4K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/chilli"
last_updated: "2026-08-08T07:48:08.313Z"
locale: en
meta:
description: "Niche score 28/100 · $4K/yr market · 14K searches/yr · $2.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $4K/yr market · 14K searches/yr · $2.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chilli — $4K/yr Amazon SG Niche (2026) - Flapen"
---
# **chilli**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 1Conversion 96Competition 10Returns 100Price range 0Avg price 6Brand share 0Review moat 73Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****584.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$2.11**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$4K**
$4K/yr · 14K searches
**Growth**
**Bad****-48.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$1.15–$3.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, chilli is a $4K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 28/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chilli market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$8K–$11K**
- units × avg price
- **Conversion rate**
- **13.3%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **13%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- amae55% - Amae20% - Fresh Produce (Brands May Vary)15% - Thygrace6% - LAO GAN MA3%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -48.0% search growth over the last 90 days.
400300Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/sg/grocery/chilli/trend)
## **Top chilli search terms**
- **chilli**8K/yr-46.4%14.9% conv. - **chili**4K/yr-44.2%13.4% conv. - **red chilli**2K/yr-63.4%33.5% conv. [**All search terms **](https://flapen.com/research/sg/grocery/chilli/search-terms)
## **Top chilli products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$38120%$76230%$1K40%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amae Red Chilli - Handpicked 200 g**amae**$2.57**4.8★41 rev](https://www.amazon.sg/dp/B085CSNRXZ) [2**Amae Red Chilli Padi - Handpicked 150 g**Amae**$2.95**4.9★41 rev](https://www.amazon.sg/dp/B08BJK6W58) [3**Amae Green Chilli - Handpicked 200 g**amae**$1.63**4.3★48 rev](https://www.amazon.sg/dp/B085CRRWK7) [4**Fresh Produce Chilli Padi Red (100Gm)**Fresh Produce (Brands May Vary)**$1.81**0.0★0 rev](https://www.amazon.sg/dp/B09YHMC7KN) [5**Fresh Produce Chilli Padi Green (100Gm)**Fresh Produce (Brands May Vary)**$1.53**5.0★3 rev](https://www.amazon.sg/dp/B09YHNHXVZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fresh Produce Chilli Padi Red (100Gm)**Fresh Produce (Brands May Vary)**$1.81**0 rev4y ago](https://www.amazon.sg/dp/B09YHMC7KN) [**Fresh Produce Chilli Padi Green (100Gm)**Fresh Produce (Brands May Vary)**$1.53**3 rev4y ago](https://www.amazon.sg/dp/B09YHNHXVZ) [**Amae Red Chilli Padi - Handpicked 150 g**Amae**$2.95**41 rev6y ago](https://www.amazon.sg/dp/B08BJK6W58) [**Thygrace Red Chili Padi 100g**Thygrace**$1.15**4 rev6y ago](https://www.amazon.sg/dp/B07JJC1GXQ) [**Amae Green Chilli Padi 150g**amae**$2.13**28 rev6y ago](https://www.amazon.sg/dp/B07D2TGVJB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fresh Produce Chilli Padi Red (100Gm)**Fresh Produce (Brands May Vary)**$1.81**0.0★**▲ 89%**](https://www.amazon.sg/dp/B09YHMC7KN) [**Fresh Produce Chilli Padi Green (100Gm)**Fresh Produce (Brands May Vary)**$1.53**5.0★**▲ 80%**](https://www.amazon.sg/dp/B09YHNHXVZ) [**Amae Green Chilli - Handpicked 200 g**amae**$1.63**4.3★**— 5%**](https://www.amazon.sg/dp/B085CRRWK7) [**Lao Gan Ma Spicy Chilli Crisp 210g**LAO GAN MA**$3.11**4.3★**— 2%**](https://www.amazon.sg/dp/B003WC0RME) [**Amae Red Chilli - Handpicked 200 g**amae**$2.57**4.8★**— 5%**](https://www.amazon.sg/dp/B085CSNRXZ)
**~~View all trending →~~**
## **Common questions**
- **Is chilli profitable to sell on Amazon Singapore?**
- The niche generates $4K/yr across 8 tracked products. 90-day search growth is -48.0%. Flapen's verdict: Skip it (28/100).
- **How competitive is the chilli niche?**
- 5 brands and 2 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **When does demand for chilli peak?**
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the chilli niche?**
- Listings span $1.15–$3.11; the average listing price is $2.11 (sweet spot $15–$100). The average incumbent carries 585 reviews — the moat a new listing must climb.
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