---
title: "Chilli Powder — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/chilli-powder"
last_updated: "2026-08-06T10:09:27.247Z"
locale: en
meta:
description: "Niche score 25/100 · $2K/yr market · 4K searches/yr · $4.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 25/100 · $2K/yr market · 4K searches/yr · $4.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chilli Powder — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **chilli powder**
**Skip it**
Soft demand (-50.0% this quarter) — this niche doesn't clear our bar today.
Market size 1Growth 0Conversion 95Competition 0Returns 100Price range 0Avg price 13Brand share 0Review moat 81Quality gap 8
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****389.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$4.69**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.9★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$2K**
$2K/yr · 4K searches
**Growth**
**Bad****-50.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$2.74–$10.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, chilli powder is a $2K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 25/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chilli powder market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$4K**
- units × avg price
- **Conversion rate**
- **12.5%**
- **Avg BSR**
- **#177**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **13.2%**
- **Avg brand age**
- **94 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- MDH40% - Vatan Se33% - Simply Organic26%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -50.0% search growth over the last 90 days.
12575Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/sg/grocery/chilli-powder/trend)
## **Top chilli powder search terms**
- **chilli powder**2K/yr-51.0%8.5% conv. - **red chilli powder**633/yr-26.8%11.3% conv. - **chili powder**855/yr-65.0%6.3% conv. [**All search terms **](https://flapen.com/research/sg/grocery/chilli-powder/search-terms)
## **Top chilli powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22620%$45230%$67740%$9031101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vatan Se Kashmiri Mirch Powder 100g**Vatan Se**$2.97**0.0★0 rev](https://www.amazon.sg/dp/B0DZXSKKBR) [2**MDH Kashmiri Mirchi 100 g**MDH**$2.74**4.8★8 rev](https://www.amazon.sg/dp/B0081TYSNW) [3**Simply Organic Chili Powder 82g**Simply Organic**$10.17**4.8★1,548 rev](https://www.amazon.sg/dp/B00269XE0Q) [4**MDH Degi Mirch 100g**MDH**$2.87**5.0★2 rev](https://www.amazon.sg/dp/B00303RXK4)
### **Newest**
by launch date
[**Vatan Se Kashmiri Mirch Powder 100g**Vatan Se**$2.97**0 rev1y ago](https://www.amazon.sg/dp/B0DZXSKKBR) [**MDH Kashmiri Mirchi 100 g**MDH**$2.74**8 rev7y ago](https://www.amazon.sg/dp/B0081TYSNW) [**MDH Degi Mirch 100g**MDH**$2.87**2 rev11y ago](https://www.amazon.sg/dp/B00303RXK4) [**Simply Organic Chili Powder 82g**Simply Organic**$10.17**1,548 rev13y ago](https://www.amazon.sg/dp/B00269XE0Q)
### **Trending**
90-day click momentum
[**Vatan Se Kashmiri Mirch Powder 100g**Vatan Se**$2.97**0.0★**▲ 64%**](https://www.amazon.sg/dp/B0DZXSKKBR) [**MDH Degi Mirch 100g**MDH**$2.87**5.0★**— 10%**](https://www.amazon.sg/dp/B00303RXK4) [**MDH Kashmiri Mirchi 100 g**MDH**$2.74**4.8★**▼ 14%**](https://www.amazon.sg/dp/B0081TYSNW) [**Simply Organic Chili Powder 82g**Simply Organic**$10.17**4.8★**▼ 21%**](https://www.amazon.sg/dp/B00269XE0Q)
## **Common questions**
- **Is chilli powder profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 4 tracked products. 90-day search growth is -50.0%. Flapen's verdict: Skip it (25/100).
- **How competitive is the chilli powder niche?**
- 3 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for chilli powder peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the chilli powder niche?**
- Listings span $2.74–$10.17; the average listing price is $4.69 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.
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