---
title: "Chicken Thigh — $8K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/chicken-thigh"
last_updated: "2026-08-08T04:41:18.106Z"
locale: en
meta:
description: "Niche score 37/100 · $8K/yr market · 22K searches/yr · $11.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $8K/yr market · 22K searches/yr · $11.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicken Thigh — $8K/yr Amazon SG Niche (2026) - Flapen"
---
# **chicken thigh**
**Skip it**
A small market ($8K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 7Conversion 38Competition 25Returns 100Price range 52Avg price 44Brand share 19Review moat 99Quality gap 63
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****15.28**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.87–$24.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.23**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-35.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$8K**
$8K/yr · 22K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, chicken thigh is a $8K/yr Amazon Singapore market (22K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken thigh market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$112K–$140K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **39%**
- **Out of stock**
- **26.7%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**4%**
- Kee Song43% - Master Grocer21% - Tegel11% - Hego10% - The Meat Club7% - Wild Farm Chicken4% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -35.5% search growth over the last 90 days.
700500Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/sg/grocery/chicken-thigh/trend)
## **Top chicken thigh products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$76120%$2K30%$2K40%$3K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kee Song Fresh Chicken Thighs 500g (Halal) - Chilled**Kee Song**$6.54**4.0★39 rev](https://www.amazon.sg/dp/B07ZRXGKNB) [2**Kee Song Chicken Boneless Leg 500g (Halal) - Chilled**Kee Song**$7.78**4.0★32 rev](https://www.amazon.sg/dp/B07ZRWJTL2) [3**Master Grocer Skinless Pre-Portion 3 Piece Chicken Thighs 500 g- Frozen**Master Grocer**$9.10**4.2★17 rev](https://www.amazon.sg/dp/B08L8ZCTGR) [4**Tegel NZ Free Range Chicken Boneless Thigh Fillet 330g - Frozen Thawed**Tegel**$10.73**4.0★17 rev](https://www.amazon.sg/dp/B099F58CLR) [5**Hego Chicken Thigh 2 kg- Frozen**Hego**$13.03**4.7★6 rev](https://www.amazon.sg/dp/B00HG1F4NE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wild Farm Chicken Free Range Boneless Chicken - Thigh Skin Off 450g (1 pack)**Wild Farm Chicken**$24.38**0 rev1y ago](https://www.amazon.sg/dp/B0FFT9C1CS) [**Wild Farm Chicken Free Range Bone In Chicken - Thigh 450g (1 pack)**Wild Farm Chicken**$24.91**0 rev1y ago](https://www.amazon.sg/dp/B0DT56VDDS) [**Seara Boneless Chicken Leg Skinless - Frozen 2kg**Seara**$11.73**3 rev4y ago](https://www.amazon.sg/dp/B09VPK39C8) [**Tegel NZ Free Range Chicken Boneless Thigh Fillet 330g - Frozen Thawed**Tegel**$10.73**17 rev5y ago](https://www.amazon.sg/dp/B099F58CLR) [**Hego Chicken Thigh 2 kg- Frozen**Hego**$13.03**6 rev5y ago](https://www.amazon.sg/dp/B00HG1F4NE)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hego Skinless Boneless Chicken Breast 1 kg- Frozen**Hego**$7.58**4.7★**▲ 144%**](https://www.amazon.sg/dp/B08LFSGZ74) [**Wild Farm Chicken Free Range Bone In Chicken - Thigh 450g (1 pack)**Wild Farm Chicken**$24.91**0.0★**▲ 130%**](https://www.amazon.sg/dp/B0DT56VDDS) [**Master Grocer Individual Chicken Whole Leg 1 kg- Frozen**Master Grocer**$9.99**4.7★**▲ 79%**](https://www.amazon.sg/dp/B08L957CZS) [**Kee Song Chicken Boneless Breast 500g (Halal)- Chilled**Kee Song**$7.46**4.6★**▲ 60%**](https://www.amazon.sg/dp/B07ZRXCYL5) [**Tegel NZ Free Range Chicken Boneless Thigh Fillet 330g - Frozen Thawed**Tegel**$10.73**4.0★**▲ 38%**](https://www.amazon.sg/dp/B099F58CLR)
**~~View all trending →~~**
## **What buyers say about chicken thigh**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cooking Instructions**28%
*“so it was easy to pick it a part out to cook”*
**Storage Temperature**17%
*“I really liked that the chicken parts were all pre-frozen”*
**Baking**17%
*“Great when marinated & oven roasted”*
**Ease Of Use**17%
*“Easy prep”*
### **What buyers complain about **
**Storage Temperature**50%
*“Not frozen properly”*
**Taste-Overall**17%
*“when I ate it had a not so pleasant flavour”*
**Smell**17%
*“Questionable smell and taste”*
## **Common questions**
- **Is chicken thigh profitable to sell on Amazon Singapore?**
- The niche generates $8K/yr across 18 tracked products. 90-day search growth is -35.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the chicken thigh niche?**
- 8 brands and 3 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in chicken thigh?**
- Top complaints mined from reviews: Storage Temperature, Taste-Overall, Smell. The return rate is 0.0%.
- **When does demand for chicken thigh peak?**
- Demand peaks in Apr; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the chicken thigh niche?**
- Listings span $5.87–$24.91; the average listing price is $11.23 (sweet spot $15–$100). The average incumbent carries 15 reviews — the moat a new listing must climb.
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