---
title: "Chicken Stock — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/chicken-stock"
last_updated: "2026-08-08T05:23:59.746Z"
locale: en
meta:
description: "Niche score 26/100 · $0/yr market · 13K searches/yr · $6.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · $0/yr market · 13K searches/yr · $6.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicken Stock — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **chicken stock**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 26Returns 100Price range 0Avg price 17Brand share 43Review moat 94Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****125.47**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$6.10**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$0**
$0/yr · 13K searches
**Growth**
**Bad****-51.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$1.83–$13.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, chicken stock is a $0/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 26/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken stock market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$37K–$49K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **18%**
- **Out of stock**
- **19.2%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**3**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**16%**
- SWANSON S22% - Knorr19% - Campbell's16% - Heinz14% - Pacific Foods8% - Maggie Beer5% - Open — no brand owns it (6 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -51.5% search growth over the last 90 days.
600400Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/sg/grocery/chicken-stock/trend)
## **Top chicken stock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Swanson Chicken Broth 1L Case Adult Solid No Preservatives 99% Fat Free**SWANSON S**$3.84**4.7★28 rev](https://www.amazon.sg/dp/B006441WSU) [2**Campbells Real Stock Chicken 1L**Campbell's**$4.40**4.5★37 rev](https://www.amazon.sg/dp/B01M7SYKP3) [3**Heinz Chicken Broth 1l**Heinz**$4.72**4.6★14 rev](https://www.amazon.sg/dp/B001RHPEH4) [4**Knorr Chicken No Added MSG Stock Cubes 120g**Knorr**$3.38**4.7★38 rev](https://www.amazon.sg/dp/B0716G4C8Z) [5**Pacific Foods Organic Free Range Chicken Broth 946ml**Pacific Foods**$6.81**4.0★6 rev](https://www.amazon.sg/dp/B001HTLBM4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Swanson No Added MSG Chicken Broth 1L**Swanson**$6.97**0 rev7mo ago](https://www.amazon.sg/dp/B0G4VHM2LS) [**The Soup Spoon Chicken Collagen Premium Soup Stock - Chilled**The Soup Spoon**$10.39**2 rev3y ago](https://www.amazon.sg/dp/B0BB7PBNZ1) [**Maggie Beer Natural Bone Broth - Free Range Chicken 500g (1 pack)**Maggie Beer**$13.31**0 rev4y ago](https://www.amazon.sg/dp/B0B6BLMHNV) [**The Stock Merchant Chicken Bone Broth 300g (1 pack)**Stock Merchant**$10.07**0 rev4y ago](https://www.amazon.sg/dp/B08BCBVB1L) [**Maggie Beer Chicken Stock 500ml**Maggie Beer**$11.02**0 rev4y ago](https://www.amazon.sg/dp/B0F7LM1F1F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Swanson No Added MSG Chicken Broth 1L**Swanson**$6.97**0.0★**▲ 260%**](https://www.amazon.sg/dp/B0G4VHM2LS) [**Maggie Beer Natural Bone Broth - Free Range Chicken 500g (1 pack)**Maggie Beer**$13.31**0.0★**▲ 133%**](https://www.amazon.sg/dp/B0B6BLMHNV) [**Maggie Beer Chicken Stock 500ml**Maggie Beer**$11.02**0.0★**▲ 93%**](https://www.amazon.sg/dp/B0F7LM1F1F) [**The Stock Merchant Chicken Bone Broth 300g (1 pack)**Stock Merchant**$10.07**0.0★**▲ 84%**](https://www.amazon.sg/dp/B08BCBVB1L) [**1chi-yo Superior Chicken Collagen Broth 250g - Frozen**1chi-yo**$6.08**4.5★**▲ 49%**](https://www.amazon.sg/dp/B09KGNW3D7)
**~~View all trending →~~**
## **What buyers say about chicken stock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cooking Instructions**100%
*“use for cooking chicken rice”*
## **Common questions**
- **Is chicken stock profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -51.5%. Flapen's verdict: Skip it (26/100).
- **How competitive is the chicken stock niche?**
- 12 brands and 3 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 79% of demand.
- **When does demand for chicken stock peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the chicken stock niche?**
- Listings span $1.83–$13.31; the average listing price is $6.10 (sweet spot $15–$100). The average incumbent carries 125 reviews — the moat a new listing must climb.
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