---
title: "Chicken Drumsticks — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/chicken-drumsticks"
last_updated: "2026-08-08T05:24:07.129Z"
locale: en
meta:
description: "Niche score 30/100 · $2K/yr market · 5K searches/yr · $9.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $2K/yr market · 5K searches/yr · $9.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicken Drumsticks — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **chicken drumsticks**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 7Conversion 46Competition 17Returns 100Price range 0Avg price 27Brand share 28Review moat 100Quality gap 27
**Review moat**
**Incredible****9.4**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.24**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-35.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$2K**
$2K/yr · 5K searches
**Price range**
**Bad****$2.45–$14.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, chicken drumsticks is a $2K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken drumsticks market data**
- **Units sold / yr**
- **2K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$18K–$23K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **25.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**7%**
- Kee Song36% - Tegel20% - Master Grocer16% - Hego10% - Bostock Brothers5% - Wild Farm Chicken5% - Open — no brand owns it (2 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -35.4% search growth over the last 90 days.
150100Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/sg/grocery/chicken-drumsticks/trend)
## **Top chicken drumsticks search terms**
- **chicken drumstick**2K/yr-34.3%21.4% conv. - **drumstick**2K/yr-40.6%14.8% conv. - **chicken drumsticks**812/yr-38.3%21.8% conv. - **drumsticks**406/yr+11.5%6.5% conv. - **chicken drum**459/yr-50.0%26.5% conv. [**All search terms **](https://flapen.com/research/sg/grocery/chicken-drumsticks/search-terms)
## **Top chicken drumsticks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18020%$36030%$54140%$721110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kee Song Chicken Drumstick 500g (Halal) - Chilled**Kee Song**$7.16**4.1★29 rev](https://www.amazon.sg/dp/B07ZRWSLX8) [2**Tegel NZ Free Range Chicken Drumsticks 400g - Frozen Thawed**Tegel**$8.48**4.8★13 rev](https://www.amazon.sg/dp/B099F5GW2J) [3**Hego Chicken Drumstick 2 kg- Frozen**Hego**$10.79**4.3★9 rev](https://www.amazon.sg/dp/B08LFS86JQ) [4**Master Grocer Chicken Jumbo Drumstick 1 kg- Frozen**Master Grocer**$9.99**4.8★14 rev](https://www.amazon.sg/dp/B08L93F6KF) [5**Master Grocer Individual Chicken Drumettes 1 kg- Frozen (packaging may vary)**Master Grocer**$8.98**4.3★11 rev](https://www.amazon.sg/dp/B08L98SMYP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kee Song Frozen Sakura Chicken Drumstick 200g**Kee Song**$2.45**0 rev4mo ago](https://www.amazon.sg/dp/B089YPMVKP) [**Wild Farm Chicken Free Range Bone In Chicken - Drumstick 450g (1 pack)**Wild Farm Chicken**$14.62**0 rev1y ago](https://www.amazon.sg/dp/B0FFT9T98F) [**Tegel NZ Free Range Chicken Drumsticks 400g - Frozen Thawed**Tegel**$8.48**13 rev5y ago](https://www.amazon.sg/dp/B099F5GW2J) [**Bostock Brothers Organic Free-Range Chicken Drumsticks 500g**Bostock Brothers**$11.54**4 rev5y ago](https://www.amazon.sg/dp/B093XR6D5C) [**Hego Chicken Drumstick 2 kg- Frozen**Hego**$10.79**9 rev5y ago](https://www.amazon.sg/dp/B08LFS86JQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kee Song Frozen Sakura Chicken Drumstick 200g**Kee Song**$2.45**0.0★**▲ 653%**](https://www.amazon.sg/dp/B089YPMVKP) [**Wild Farm Chicken Free Range Bone In Chicken - Drumstick 450g (1 pack)**Wild Farm Chicken**$14.62**0.0★**▲ 262%**](https://www.amazon.sg/dp/B0FFT9T98F) [**Hego Chicken Drumstick 2 kg- Frozen**Hego**$10.79**4.3★**▲ 47%**](https://www.amazon.sg/dp/B08LFS86JQ) [**Bostock Brothers Organic Free-Range Chicken Drumsticks 500g**Bostock Brothers**$11.54**4.7★**▲ 39%**](https://www.amazon.sg/dp/B093XR6D5C) [**Master Grocer Individual Chicken Drumettes 1 kg- Frozen (packaging may vary)**Master Grocer**$8.98**4.3★**▲ 28%**](https://www.amazon.sg/dp/B08L98SMYP)
**~~View all trending →~~**
## **Common questions**
- **Is chicken drumsticks profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.4%. Flapen's verdict: Skip it (30/100).
- **How competitive is the chicken drumsticks niche?**
- 8 brands and 3 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 88% of demand.
- **When does demand for chicken drumsticks peak?**
- Demand is steady year-round — the busiest month runs 2.1× the quietest.
- **What does it cost to enter the chicken drumsticks niche?**
- Listings span $2.45–$14.62; the average listing price is $9.24 (sweet spot $15–$100). The average incumbent carries 9 reviews — the moat a new listing must climb.
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