---
title: "Chicken Breast — $11K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/chicken-breast"
last_updated: "2026-08-06T04:42:59.840Z"
locale: en
meta:
description: "Niche score 41/100 · $11K/yr market · 48K searches/yr · $11.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $11K/yr market · 48K searches/yr · $11.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chicken Breast — $11K/yr Amazon SG Niche (2026) - Flapen"
---
# **chicken breast**
**Skip it**
A small market ($11K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 10Conversion 25Competition 27Returns 100Price range 62Avg price 48Brand share 42Review moat 99Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****12.27**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.87–$31.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.80**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-30.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$11K**
$11K/yr · 48K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, chicken breast is a $11K/yr Amazon Singapore market (48K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken breast market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$295K–$354K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **20%**
- **Out of stock**
- **33.5%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**3**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**14%**
- Kee Song37% - Master Grocer14% - Tegel12% - Hego10% - Seara7% - Organic Lacto6% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -30.7% search growth over the last 90 days.
1K750Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/sg/grocery/chicken-breast/trend)
## **Top chicken breast search terms**
- **chicken breast**45K/yr-31.6%16.8% conv. - **frozen chicken breast**2K/yr-33.7%2.6% conv. - **chicken breast frozen**797/yr+6.7%4.9% conv. - **breast**756/yr+12.4%11.6% conv. - **chicken breasts**240/yr-35.5%17.5% conv. [**All search terms **](https://flapen.com/research/sg/grocery/chicken-breast/search-terms)
## **Top chicken breast products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$3K40%$5K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kee Song Chicken Boneless Breast 500g (Halal)- Chilled**Kee Song**$7.46**4.6★51 rev](https://www.amazon.sg/dp/B07ZRXCYL5) [2**Master Grocer Individual Wrap Skinless 99% Fat Free Frozen Chicken Breasts 1 kg**Master Grocer**$13.42**3.9★20 rev](https://www.amazon.sg/dp/B08L9664T7) [3**Hego Skinless Boneless Chicken Breast 1 kg- Frozen**Hego**$7.58**4.7★11 rev](https://www.amazon.sg/dp/B08LFSGZ74) [4**Tegel Free Range Skinless Chicken Breast Fillet 380 grams - Frozen Thawed**Tegel**$10.90**4.8★11 rev](https://www.amazon.sg/dp/B099F4QTT1) [5**Seara Chicken Breast 2 kg - Frozen**Seara**$10.97**4.4★13 rev](https://www.amazon.sg/dp/B085SN21L6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kee Song Frozen Sakura Chicken Boneless Breast 350g**STAYTOP**$4.87**0 rev4mo ago](https://www.amazon.sg/dp/B089YNKK79) [**Wild Farm Chicken Free Range Boneless Chicken - Breast Skin Off 550g (1 pack)**Wild Farm Chicken**$31.52**1 rev1y ago](https://www.amazon.sg/dp/B0DT56HCL3) [**Kee Song Citrus Herbs Boneless Chicken Breast - 500g - Chilled - Halal**Kee Song**$5.36**0 rev2y ago](https://www.amazon.sg/dp/B0D6XN3MC5) [**New Multi Steamed Chicken Breast Fillet (Healthier Choice) 1kg - Frozen**New Multi**$13.37**1 rev2y ago](https://www.amazon.sg/dp/B0CMZQ3N3P) [**Bostock Brothers New Zealand Organic Skinless Chicken - Breast 500g (1 pack)**Bostock Brothers**$20.95**2 rev2y ago](https://www.amazon.sg/dp/B0CDC8D4B1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kee Song Frozen Sakura Chicken Boneless Breast 350g**STAYTOP**$4.87**0.0★**▲ 578%**](https://www.amazon.sg/dp/B089YNKK79) [**Lacto Premium Chicken Boneless Skinless Breast 500g - Frozen**Kee Song**$11.18**4.0★**▲ 252%**](https://www.amazon.sg/dp/B06XSF5J49) [**Kee Song Citrus Herbs Boneless Chicken Breast - 500g - Chilled - Halal**Kee Song**$5.36**0.0★**▲ 170%**](https://www.amazon.sg/dp/B0D6XN3MC5) [**Wild Farm Chicken Free Range Boneless Chicken - Breast Skin Off 550g (1 pack)**Wild Farm Chicken**$31.52**5.0★**▲ 65%**](https://www.amazon.sg/dp/B0DT56HCL3) [**Bostock Brothers New Zealand Organic Skinless Chicken - Breast 500g (1 pack)**Bostock Brothers**$20.95**5.0★**▲ 48%**](https://www.amazon.sg/dp/B0CDC8D4B1)
**~~View all trending →~~**
## **Common questions**
- **Is chicken breast profitable to sell on Amazon Singapore?**
- The niche generates $11K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the chicken breast niche?**
- 11 brands and 3 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 80% of demand.
- **When does demand for chicken breast peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the chicken breast niche?**
- Listings span $4.87–$31.52; the average listing price is $11.80 (sweet spot $15–$100). The average incumbent carries 12 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 44 [**bird nest**](https://flapen.com/research/sg/grocery/bird-nest)$3K/yr+8.0%**Skip it**- 45 [**fruits**](https://flapen.com/research/sg/grocery/fruits)$167K/yr-25.0%**Skip it**- 45 [**japanese rice**](https://flapen.com/research/sg/grocery/japanese-rice)$0/yr-15.6%**Skip it**- 45 [**organic chicken**](https://flapen.com/research/sg/grocery/organic-chicken)$9K/yr-18.9%**Skip it**- 46 [**wild salmon**](https://flapen.com/research/sg/grocery/wild-salmon)$2K/yr+29.8%**Skip it**- 46 [**pork**](https://flapen.com/research/sg/grocery/pork)$2K/yr-8.7%**Skip it**[**All Grocery niches **](https://flapen.com/research/sg/grocery)