---
title: "Cheddar Cheese — $16K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/cheddar-cheese"
last_updated: "2026-08-08T04:41:19.106Z"
locale: en
meta:
description: "Niche score 40/100 · $16K/yr market · 14K searches/yr · $6.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $16K/yr market · 14K searches/yr · $6.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cheddar Cheese — $16K/yr Amazon SG Niche (2026) - Flapen"
---
# **cheddar cheese**
**Skip it**
A small market ($16K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 4Conversion 98Competition 51Returns 100Price range 9Avg price 19Brand share 26Review moat 94Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****122**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****$6.86**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$4.05–$16.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$16K**
$16K/yr · 14K searches
**Growth**
**Bad****-42.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, cheddar cheese is a $16K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cheddar cheese market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$27K–$34K**
- units × avg price
- **Conversion rate**
- **16.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **24.8%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 98%
**Open market**
**6%**
- Tradition47% - Mainland17% - Food for Friends12% - Tillamook7% - Emborg7% - kerrygold5% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -42.9% search growth over the last 90 days.
500300Spike '24Black Friday '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/sg/grocery/cheddar-cheese/trend)
## **Top cheddar cheese products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$79110%$2K15%$2K20%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tradition Shredded White Cheddar Cheese | Natural Cheese| 225g**Tradition**$4.64**4.6★16 rev](https://www.amazon.sg/dp/B09GS5C5KS) [2**Mainland Tasty Cheddar Cheese 250g - Chilled**Mainland**$8.59**4.5★17 rev](https://www.amazon.sg/dp/B07117KLR9) [3**Tradition Australian Natural Cheddar Cheese Block 250 g- Chilled**Tradition**$7.73**3.7★5 rev](https://www.amazon.sg/dp/B084W95H8Q) [4**Food for Friends Cheddar Sharp Chunk 226g - Chilled**Food for Friends**$5.60**4.5★9 rev](https://www.amazon.sg/dp/B07NQYZNMR) [5**Tradition Shredded Mozzarella & Red Cheddar Cheese | Natural Cheese| 225g**Tradition**$4.53**4.8★31 rev](https://www.amazon.sg/dp/B09GS24XKD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Singletons & Co Cheese - White Cheddar 200g (1 piece)**Singletons & Co**$8.30**1 rev4y ago](https://www.amazon.sg/dp/B0DK4JH6S8) [**Tradition Shredded Cheddar Cheese Value Pack 1kg | Natural Cheese| Tasty and Creamy (packaging may vary)**Tradition**$16.13**17 rev4y ago](https://www.amazon.sg/dp/B09KTB57PK) [**Tradition Sliced Cheddar Cheese 125g - Chilled**Tradition**$4.05**7 rev4y ago](https://www.amazon.sg/dp/B07F6SQ8MC) [**Tradition Shredded White Cheddar Cheese | Natural Cheese| 225g**Tradition**$4.64**16 rev4y ago](https://www.amazon.sg/dp/B09GS5C5KS) [**Tradition Shredded Mozzarella & Red Cheddar Cheese | Natural Cheese| 225g**Tradition**$4.53**31 rev4y ago](https://www.amazon.sg/dp/B09GS24XKD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Singletons & Co Cheese - White Cheddar 200g (1 piece)**Singletons & Co**$8.30**5.0★**▲ 133%**](https://www.amazon.sg/dp/B0DK4JH6S8) [**Tradition Sliced Cheddar Cheese 125g - Chilled**Tradition**$4.05**4.4★**▲ 102%**](https://www.amazon.sg/dp/B07F6SQ8MC) [**Tradition Shredded Mozzarella & Red Cheddar Cheese | Natural Cheese| 225g**Tradition**$4.53**4.8★**▲ 97%**](https://www.amazon.sg/dp/B09GS24XKD) [**ARLA Cheddar Sliced Cheese 150g - Chilled**Arla**$6.34**4.4★**▲ 59%**](https://www.amazon.sg/dp/B01MXSFH8J) [**Kerrygold Reserved Cheddar Block 198g - Chilled**kerrygold**$6.98**4.4★**▲ 26%**](https://www.amazon.sg/dp/B06ZYWHQCL)
**~~View all trending →~~**
## **What buyers say about cheddar cheese**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**50%
*“well priced cheese”*
### **What buyers complain about **
**Flavor**50%
*“which is flavourless in comparison”*
## **Common questions**
- **Is cheddar cheese profitable to sell on Amazon Singapore?**
- The niche generates $16K/yr across 21 tracked products. 90-day search growth is -42.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the cheddar cheese niche?**
- 9 brands and 3 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in cheddar cheese?**
- Top complaints mined from reviews: Flavor. The return rate is 0.0%.
- **When does demand for cheddar cheese peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the cheddar cheese niche?**
- Listings span $4.05–$16.13; the average listing price is $6.86 (sweet spot $15–$100). The average incumbent carries 122 reviews — the moat a new listing must climb.
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