---
title: "Candy — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/candy"
last_updated: "2026-08-06T03:15:56.832Z"
locale: en
meta:
description: "Niche score 38/100 · $5K/yr market · 39K searches/yr · $10.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $5K/yr market · 39K searches/yr · $10.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Candy — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **candy**
**Skip it**
A small market ($5K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 18Conversion 17Competition 56Returns 100Price range 64Avg price 38Brand share 59Review moat 39Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$1.67–$38.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,574.75**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.54**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$5K**
$5K/yr · 39K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, candy is a $5K/yr Amazon Singapore market (39K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **candy market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$42K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **30%**
- **Out of stock**
- **34.5%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 100%
**Open market**
**24%**
- TNCC27% - Nerds13% - Jolly Rancher12% - HARIBO9% - Skittles8% - Chupa Chups7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.0% search growth over the last 90 days.
5K4KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/sg/grocery/candy/trend)
## **Top candy search terms**
- **candy**21K/yr-15.3%1.3% conv. - **sweets**5K/yr+2.3%3.3% conv. - **gummy**5K/yr-25.1%1.8% conv. - **halloween candy**7K/yr+100.0%0.0% conv. [**All search terms **](https://flapen.com/research/sg/grocery/candy/search-terms)
## **Top candy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1636%$3279%$49012%$6531101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Skittles Candies Share bag 150g**Skittles**$4.35**4.5★5 rev](https://www.amazon.sg/dp/B06ZYNTQXP) [2**The Natural Confectionery Co. Sour Chews Gummy Candy 180g**TNCC**$4.11**5.0★8 rev](https://www.amazon.sg/dp/B06XNV6SP5) [3**The Natural Confectionery Co. Snakes Gummy Candy 230g**TNCC**$4.29**4.8★5 rev](https://www.amazon.sg/dp/B06XKVWP63) [4**Nerds Gummy Clusters Candy Very Berry Resealable 18.5 Ounce Big Bag**Nerds**$14.72**4.8★2,330 rev](https://www.amazon.sg/dp/B0CTVHB9Z6) [5**Chupa Chups Mini Bag 25 x 6g**Chupa Chups**$3.05**4.0★4 rev](https://www.amazon.sg/dp/B07L9BXKG2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AMOS Peelerz Exotic Fruit Peelable Gummy Candy 5 Fruit Flavors (Mango Peach Banana Pineapple Lychee) 8.47oz (240g) Individually Wrapped (1 box x Mixed flavor) (1 box x Mixed flavor)**Amos**$3.37**123 rev4mo ago](https://www.amazon.sg/dp/B0GTR6N61B) [**Haribo Happy Monster Fruit Flavour Jelly Candy 80g**HARIBO**$1.85**0 rev10mo ago](https://www.amazon.sg/dp/B0BSNTJRGW) [**JOLLY RANCHER Ropes Blue Raspberry and Cherry Flavored Candy Bag 6 oz**Jolly Rancher**$9.33**1,852 rev1y ago](https://www.amazon.sg/dp/B0DCGK955F) [**Cones Original Wild Berry & Starburst and FaveReds Halloween Candy Mix Fun Size Individually Wrapped Candies for Trick or Treat Halloween Party and more 20 oz**Wrigley's**$20.51**3,762 rev1y ago](https://www.amazon.sg/dp/B0CHXHR5HS) [**JOLLY RANCHER Assorted Fruit Flavored Candy Bulk Bag 42.01 oz**Jolly Rancher**$20.74**668 rev1y ago](https://www.amazon.sg/dp/B0F4XYC1B3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sour Patch Kids Candy Original 3.5-Ounce Box**Sour Patch Kids**$34.04**4.6★**▲ 467%**](https://www.amazon.sg/dp/B004ZUM5X6) [**AMOS Peelerz Exotic Fruit Peelable Gummy Candy 5 Fruit Flavors (Mango Peach Banana Pineapple Lychee) 8.47oz (240g) Individually Wrapped (1 box x Mixed flavor) (1 box x Mixed flavor)**Amos**$3.37**4.2★**▲ 438%**](https://www.amazon.sg/dp/B0GTR6N61B) [**JOLLY RANCHER Ropes Blue Raspberry and Cherry Flavored Candy Bag 6 oz**Jolly Rancher**$9.33**4.2★**▲ 139%**](https://www.amazon.sg/dp/B0DCGK955F) [**Haribo Happy Monster Fruit Flavour Jelly Candy 80g**HARIBO**$1.85**0.0★**▲ 107%**](https://www.amazon.sg/dp/B0BSNTJRGW) [**Nerds Gummy Clusters Candy Very Berry Resealable 18.5 Ounce Big Bag**Nerds**$14.72**4.8★**▲ 80%**](https://www.amazon.sg/dp/B0CTVHB9Z6)
**~~View all trending →~~**
## **What buyers say about candy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**50%
*“Love this candy”*
### **What buyers complain about **
**Storage Temperature**50%
*“I think some melted on the way”*
## **Common questions**
- **Is candy profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the candy niche?**
- 11 brands and 7 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in candy?**
- Top complaints mined from reviews: Storage Temperature. The return rate is 0.0%.
- **When does demand for candy peak?**
- Demand peaks in Oct–Nov; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the candy niche?**
- Listings span $1.67–$38.41; the average listing price is $10.54 (sweet spot $15–$100). The average incumbent carries 2,575 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 44 [**bird nest**](https://flapen.com/research/sg/grocery/bird-nest)$3K/yr+8.0%**Skip it**- 45 [**japanese rice**](https://flapen.com/research/sg/grocery/japanese-rice)$0/yr-15.6%**Skip it**- 45 [**fruits**](https://flapen.com/research/sg/grocery/fruits)$167K/yr-25.0%**Skip it**- 45 [**organic chicken**](https://flapen.com/research/sg/grocery/organic-chicken)$9K/yr-18.9%**Skip it**- 46 [**wild salmon**](https://flapen.com/research/sg/grocery/wild-salmon)$2K/yr+29.8%**Skip it**- 46 [**pork**](https://flapen.com/research/sg/grocery/pork)$2K/yr-8.7%**Skip it**[**All Grocery niches **](https://flapen.com/research/sg/grocery)