---
title: "Buttermilk — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/buttermilk"
last_updated: "2026-08-08T05:24:05.092Z"
locale: en
meta:
description: "Niche score 16/100 · $0/yr market · 3K searches/yr · $4.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 16/100 · $0/yr market · 3K searches/yr · $4.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Buttermilk — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **buttermilk**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 3Conversion 0Competition 0Returns 100Price range 0Avg price 13Brand share 0Review moat 56Quality gap 16
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,268**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$4.84**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-43.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 3K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$2.22–$7.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, buttermilk is a $0/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 16/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **buttermilk market data**
- **Units sold / yr**
- **1K–2K**
- avg 250–500/product
- **Revenue / yr**
- **$6K–$7K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **32.7%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Pauls55% - AMUL24% - Brownes Dairy21%
## **Demand**
Weekly Amazon search volume, last 43 weeks — -43.1% search growth over the last 90 days.
8060Spike '25Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/grocery/buttermilk/trend)
## **Top buttermilk products on Amazon**
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pauls Buttermilk 600ml - Chilled**Pauls**$7.22**5.0★6 rev](https://www.amazon.sg/dp/B07JWP4N3K) [2**Amul Masti Buttermilk 1L**AMUL**$2.22**4.5★3,798 rev](https://www.amazon.sg/dp/B00TX90RXO) [3**Brownes Dairy Premium Cultured Buttermilk 500ml - Chilled**Brownes Dairy**$5.07**0.0★0 rev](https://www.amazon.sg/dp/B0DBGV4WHS)
### **Newest**
by launch date
[**Brownes Dairy Premium Cultured Buttermilk 500ml - Chilled**Brownes Dairy**$5.07**0 rev1y ago](https://www.amazon.sg/dp/B0DBGV4WHS) [**Pauls Buttermilk 600ml - Chilled**Pauls**$7.22**6 rev6y ago](https://www.amazon.sg/dp/B07JWP4N3K) [**Amul Masti Buttermilk 1L**AMUL**$2.22**3,798 rev9y ago](https://www.amazon.sg/dp/B00TX90RXO)
### **Trending**
90-day click momentum
[**Brownes Dairy Premium Cultured Buttermilk 500ml - Chilled**Brownes Dairy**$5.07**0.0★**— 7%**](https://www.amazon.sg/dp/B0DBGV4WHS) [**Pauls Buttermilk 600ml - Chilled**Pauls**$7.22**5.0★**— 1%**](https://www.amazon.sg/dp/B07JWP4N3K) [**Amul Masti Buttermilk 1L**AMUL**$2.22**4.5★**— 7%**](https://www.amazon.sg/dp/B00TX90RXO)
## **Common questions**
- **Is buttermilk profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 3 tracked products. 90-day search growth is -43.1%. Flapen's verdict: Skip it (16/100).
- **How competitive is the buttermilk niche?**
- 3 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the buttermilk niche?**
- Listings span $2.22–$7.22; the average listing price is $4.84 (sweet spot $15–$100). The average incumbent carries 1,268 reviews — the moat a new listing must climb.
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