---
title: "Search terms — butter - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/butter/search-terms"
last_updated: "2026-08-08T06:07:16.359Z"
locale: en
meta:
  description: "Niche score 37/100 · $10K/yr market · 76K searches/yr · $6.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · $10K/yr market · 76K searches/yr · $6.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — butter - Flapen"
---

# **butter**

**Skip it**

A small market ($10K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 13Conversion 27Competition 69Returns 100Price range 2Avg price 17Brand share 52Review moat 67Quality gap 18

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****836.17**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$6.22**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-23.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$10K**

$10K/yr · 76K searches

**Price range**

**Bad****$2.28–$15.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")

## Search terms