---
title: "Butter — $10K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/butter"
last_updated: "2026-08-07T10:40:51.279Z"
locale: en
meta:
description: "Niche score 37/100 · $10K/yr market · 76K searches/yr · $6.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $10K/yr market · 76K searches/yr · $6.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Butter — $10K/yr Amazon SG Niche (2026) - Flapen"
---
# **butter**
**Skip it**
A small market ($10K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 13Conversion 27Competition 69Returns 100Price range 2Avg price 17Brand share 52Review moat 67Quality gap 18
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****836.17**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$6.22**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-23.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$10K**
$10K/yr · 76K searches
**Price range**
**Bad****$2.28–$15.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, butter is a $10K/yr Amazon Singapore market (76K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butter market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$156K–$187K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **10%**
- **Out of stock**
- **17.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 89%
**Open market**
**20%**
- SCS25% - Lurpak14% - kerrygold13% - ANCHOR12% - LE GALL10% - Emborg6%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -23.4% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/sg/grocery/butter/trend)
## **Top butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4008%$79912%$1K16%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SCS Unsalted Butter 227g**SCS**$4.59**4.2★23 rev](https://www.amazon.sg/dp/B006SMDJX4) [2**SCS Salted Butter 227g -Chilled**SCS**$4.64**4.9★15 rev](https://www.amazon.sg/dp/B006WAWAX2) [3**LE GALL Drum Churning Butter With Sea Salt Gueranda 250g - Chilled**LE GALL**$5.34**5.0★19 rev](https://www.amazon.sg/dp/B0756G5S5Z) [4**Anchor Unsalted Butter 227g - Chilled**ANCHOR**$5.21**4.6★25 rev](https://www.amazon.sg/dp/B0718ZLP7M) [5**Kerrygold Butter Salted 227 g - Chilled**kerrygold**$6.18**4.7★21 rev](https://www.amazon.sg/dp/B00HPYY5C8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Redman Butter Unsalted Lactic 250g - Chilled**RedMan**$4.82**23 rev1y ago](https://www.amazon.sg/dp/B07V4M78HT) [**President Butter Block Salted 200g - Chilled**Président**$5.71**10 rev4y ago](https://www.amazon.sg/dp/B002HCNNWG) [**Paysan Breton Unsalted Butter 25g - Chilled**Paysan Breton**$5.65**14 rev5y ago](https://www.amazon.sg/dp/B08FBSJLJV) [**Emborg Cook & Bake 200g - Chilled**Emborg**$2.28**4 rev5y ago](https://www.amazon.sg/dp/B08T7CJS49) [**Emborg Unsalted Butter 200g - Chilled**Emborg**$4.83**7 rev5y ago](https://www.amazon.sg/dp/B07CN7HPVB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Savencia Elle&Vire G. Butter Salted 200 g- Chilled**Savencia**$5.50**4.6★**▲ 145%**](https://www.amazon.sg/dp/B08FKC9TV4) [**LURPAK Butter Salted 200g - Chilled**Lurpak**$6.05**4.7★**▲ 84%**](https://www.amazon.sg/dp/B07GTYT7RN) [**LE GALL Drum Churning Butter Unpasteurized Salted 250g - Chilled**LE GALL**$5.19**4.5★**▲ 55%**](https://www.amazon.sg/dp/B07DL5QX3D) [**Emborg Salted Butter 200g - Chilled**Emborg**$4.94**5.0★**▲ 41%**](https://www.amazon.sg/dp/B07CM98VCC) [**SCS Salted Butter 227g -Chilled**SCS**$4.64**4.9★**▲ 34%**](https://www.amazon.sg/dp/B006WAWAX2)
**~~View all trending →~~**
## **What buyers say about butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Salt Content**67%
*“Best tasting salted butter”*
**Taste-Overall**33%
*“Superb tasting”*
## **Common questions**
- **Is butter profitable to sell on Amazon Singapore?**
- The niche generates $10K/yr across 30 tracked products. 90-day search growth is -23.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the butter niche?**
- 13 brands and 4 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 74% of demand.
- **When does demand for butter peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the butter niche?**
- Listings span $2.28–$15.32; the average listing price is $6.22 (sweet spot $15–$100). The average incumbent carries 836 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 44 [**bird nest**](https://flapen.com/research/sg/grocery/bird-nest)$3K/yr+8.0%**Skip it**- 45 [**japanese rice**](https://flapen.com/research/sg/grocery/japanese-rice)$0/yr-15.6%**Skip it**- 45 [**fruits**](https://flapen.com/research/sg/grocery/fruits)$167K/yr-25.0%**Skip it**- 45 [**organic chicken**](https://flapen.com/research/sg/grocery/organic-chicken)$9K/yr-18.9%**Skip it**- 46 [**wild salmon**](https://flapen.com/research/sg/grocery/wild-salmon)$2K/yr+29.8%**Skip it**- 46 [**crackers**](https://flapen.com/research/sg/grocery/crackers)$10K/yr-42.5%**Skip it**[**All Grocery niches **](https://flapen.com/research/sg/grocery)