---
title: "Burger — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/burger"
last_updated: "2026-08-08T05:23:23.662Z"
locale: en
meta:
description: "Niche score 36/100 · $0/yr market · 9K searches/yr · $8.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $0/yr market · 9K searches/yr · $8.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burger — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **burger**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 55Returns 100Price range 35Avg price 24Brand share 49Review moat 100Quality gap 53
**Review moat**
**Incredible****6.25**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$2.05–$21.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$8.78**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$0**
$0/yr · 9K searches
**Growth**
**Bad****-49.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, burger is a $0/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burger market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$22K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **22.3%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 100%
**Open market**
**17%**
- The Gourmet's Pack24% - Farmpride burger15% - Churo14% - Sidecar Handcrafted12% - Master Grocer11% - Little Farms7% - Open — no brand owns it (4 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -49.6% search growth over the last 90 days.
250150Spike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/sg/grocery/burger/trend)
## **Top burger search terms**
- **burger**4K/yr-31.7%8.8% conv. - **beef patty**1K/yr-35.5%7.7% conv. - **burger patty**2K/yr-81.0%14.4% conv. - **hamburger**753/yr-28.7%15.4% conv. - **patty**785/yr-50.6%5.7% conv. - **burgers**500/yr-59.5%21.7% conv. [**All search terms **](https://flapen.com/research/sg/grocery/burger/search-terms)
## **Top burger products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$08%$012%$016%$0110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Churo Japanese Burger Patty 300 g- Frozen**Churo**$5.15**5.0★7 rev](https://www.amazon.sg/dp/B08LFSKQBN) [2**Master Grocer Frozen Australia Premium Beef 5 Piece Burger Patties 500 g**Master Grocer**$8.85**3.6★3 rev](https://www.amazon.sg/dp/B08L958869) [3**The Gourmets Pack Grain Fed Beef Patties 2 Count - Chilled**The Gourmet's Pack**$9.39**3.9★5 rev](https://www.amazon.sg/dp/B06Y23FV7J) [4**Sidecar Dry Aged Aussie Beef Burgers 2 x 160g - Frozen**Sidecar Handcrafted**$10.00**3.8★12 rev](https://www.amazon.sg/dp/B08SNPPGRL) [5**BEEF BURGER PATTIES 320GM FARMPRIDE HALAL**Farmpride burger**$5.24**4.6★5 rev](https://www.amazon.sg/dp/B0BH21BBKF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tegel Free Range Crunchy Chicken Burger 390g - Frozen**Tegel**$9.78**4 rev2y ago](https://www.amazon.sg/dp/B0CRDPQ3JR) [**BEEF BURGER PATTIES 320GM FARMPRIDE HALAL**Farmpride burger**$5.24**5 rev3y ago](https://www.amazon.sg/dp/B0BH21BBKF) [**GOURMET BEEF BURGER/CHEDDAR CHEESE 420GM FARMPRIDE**Farmpride burger**$6.90**3 rev3y ago](https://www.amazon.sg/dp/B0BH212K9D) [**Farmpride Chicken Burger Patties (Halal) 320g**Farmpride burger**$4.76**4 rev3y ago](https://www.amazon.sg/dp/B0BH219YPJ) [**Little Farms Beef - Burger Patty 170g (1 piece)**Little Farms**$6.95**4 rev4y ago](https://www.amazon.sg/dp/B0B5YXGR19)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Gourmets Pack Pork Breakfast Mini Burger Patties 360g (6 Count) - Chilled**The Gourmet's Pack**$11.31**3.6★**▲ 39%**](https://www.amazon.sg/dp/B07TB7ZB94) [**The Gourmets Pack Organic Mini Beef Patties 360g - Chilled**The Gourmet's Pack**$21.25**5.0★**▲ 36%**](https://www.amazon.sg/dp/B07BLDX9HJ) [**Churo Japanese Burger Patty 300 g- Frozen**Churo**$5.15**5.0★**▲ 22%**](https://www.amazon.sg/dp/B08LFSKQBN) [**Gardenia Hamburger Buns 4 Count 220g**Gardenia**$2.05**4.8★**▲ 20%**](https://www.amazon.sg/dp/B07L8T3FDW) [**Little Farms Beef - Burger Patty 170g (1 piece)**Little Farms**$6.95**5.0★**▲ 15%**](https://www.amazon.sg/dp/B0B5YXGR19)
**~~View all trending →~~**
## **What buyers say about burger**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Quality-Overall**50%
*“Horrible quality, softbones and chewy stuff”*
**Ease Of Chewing/Swallowing**50%
*“Full of soft bone and chewy bits, couldnt eat and threw in trash”*
## **Common questions**
- **Is burger profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 16 tracked products. 90-day search growth is -49.6%. Flapen's verdict: Skip it (36/100).
- **How competitive is the burger niche?**
- 10 brands and 4 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in burger?**
- Top complaints mined from reviews: Quality-Overall, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- **When does demand for burger peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the burger niche?**
- Listings span $2.05–$21.87; the average listing price is $8.78 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.
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