--- title: "Brownie — $0/yr Amazon SG Niche (2026) - Flapen" canonical_url: "https://flapen.com/research/sg/grocery/brownie" last_updated: "2026-08-06T01:22:04.617Z" locale: en meta: description: "Niche score 15/100 · $0/yr market · 3K searches/yr · $4.17 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:description": "Niche score 15/100 · $0/yr market · 3K searches/yr · $4.17 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:title": "Brownie — $0/yr Amazon SG Niche (2026) - Flapen" --- # **brownie** **Skip it** A small market ($0/yr) — this niche doesn't clear our bar today. Market size 0Growth 10Conversion 0Competition 0Returns 100Price range 0Avg price 12Brand share 0Review moat 35Quality gap 13 **Returns** **Incredible****0.0%** return rate — above 5% kills the launch gate **Review moat** **Okay****3,041.67** avg incumbent reviews — the moat a new listing must climb **Quality gap** **Bad****4.8★** avg incumbent rating — lower means beatable quality **Avg price** **Bad****$4.17** avg listing price — sweet spot $15–$100 **Growth** **Bad****-29.9%** 90-day search growth — must beat 0% to launch **Market size** **Bad****$0** $0/yr · 3K searches **Conversion** **Bad****0.0%** search→purchase rate — share of searches ending in a sale **Competition** **Bad****100%** top-5 click share — a locked-up shelf **Brand share** **Bad****100%** top-5 brand share — brand-locked demand **Price range** **Bad****$3.90–$4.33** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%") According to Flapen's Amazon Singapore niche tracking, brownie is a $0/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 15/100. Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology) ## **brownie market data**
**Units sold / yr**
**500–750**
avg 0–100/product
**Revenue / yr**
**$2K–$3K**
units × avg price
**Conversion rate**
**0.0%**
**Avg BSR**
**#1**
**Page quality**
**0%**
**Prime**
**100%**
**Sponsored**
**0%**
**Out of stock**
**42.6%**
**Avg brand age**
**72 months**
**Avg seller age**
**0 days**
## **Competition & brand share** The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack. **Brands** **2 **▼falling **Sellers** **2** **Top-5 brand share** **100%** Top 20: 100% **Top-5 click share** **100%** Top 20: 100% **Open market** **0%** - Betty Crocker80% - Duncan Hines20% ## **Demand & seasonality** Weekly Amazon search volume, last 101 weeks — -29.9% search growth over the last 90 days. 12575Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay Peak months: Dec · busiest ÷ quietest = 1.7× [**Open Trend **](https://flapen.com/research/sg/grocery/brownie/trend) ## **Top brownie search terms** - **brownie**1K/yr-47.3%4.5% conv. - **brownies**693/yr+33.3%2.2% conv. - **brownie mix**1K/yr-35.4%4.0% conv. [**All search terms **](https://flapen.com/research/sg/grocery/brownie/search-terms) ## **Top brownie products on Amazon** Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks. 0%20%$040%$060%$080%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales Beatable (≤4.3★) Contested Strong incumbent (>4.7★) All 3 tracked products in this niche — three views at once, no toggling. ### **Top sellers** by 90-day click share [1![Betty Crocker Fudge Brownie Mix Double Chocolate 430g](https://m.media-amazon.com/images/I/51qnaHWnQfL.jpg)**Betty Crocker Fudge Brownie Mix Double Chocolate 430g**Betty Crocker**$4.28**4.7★4 rev](https://www.amazon.sg/dp/B06Y1349GK) [2![Duncan Hines Brownie Mix Fudge 18.3 oz](https://m.media-amazon.com/images/I/51ShMT0Ic-L.jpg)**Duncan Hines Brownie Mix Fudge 18.3 oz**Duncan Hines**$3.90**4.7★9,115 rev](https://www.amazon.sg/dp/B003PR4CGS) [3![Betty Crocker Fudge Brownie Mix Chocolate 430g](https://m.media-amazon.com/images/I/51u4hJLzI5L.jpg)**Betty Crocker Fudge Brownie Mix Chocolate 430g**Betty Crocker**$4.33**5.0★6 rev](https://www.amazon.sg/dp/B06XZYLGN3) ### **Newest** by launch date [![Betty Crocker Fudge Brownie Mix Double Chocolate 430g](https://m.media-amazon.com/images/I/51qnaHWnQfL.jpg)**Betty Crocker Fudge Brownie Mix Double Chocolate 430g**Betty Crocker**$4.28**4 rev9y ago](https://www.amazon.sg/dp/B06Y1349GK) [![Betty Crocker Fudge Brownie Mix Chocolate 430g](https://m.media-amazon.com/images/I/51u4hJLzI5L.jpg)**Betty Crocker Fudge Brownie Mix Chocolate 430g**Betty Crocker**$4.33**6 rev9y ago](https://www.amazon.sg/dp/B06XZYLGN3) [![Duncan Hines Brownie Mix Fudge 18.3 oz](https://m.media-amazon.com/images/I/51ShMT0Ic-L.jpg)**Duncan Hines Brownie Mix Fudge 18.3 oz**Duncan Hines**$3.90**9,115 rev12y ago](https://www.amazon.sg/dp/B003PR4CGS) ### **Trending** 90-day click momentum [![Betty Crocker Fudge Brownie Mix Double Chocolate 430g](https://m.media-amazon.com/images/I/51qnaHWnQfL.jpg)**Betty Crocker Fudge Brownie Mix Double Chocolate 430g**Betty Crocker**$4.28**4.7★**▲ 78%**](https://www.amazon.sg/dp/B06Y1349GK) [![Duncan Hines Brownie Mix Fudge 18.3 oz](https://m.media-amazon.com/images/I/51ShMT0Ic-L.jpg)**Duncan Hines Brownie Mix Fudge 18.3 oz**Duncan Hines**$3.90**4.7★**▲ 62%**](https://www.amazon.sg/dp/B003PR4CGS) [![Betty Crocker Fudge Brownie Mix Chocolate 430g](https://m.media-amazon.com/images/I/51u4hJLzI5L.jpg)**Betty Crocker Fudge Brownie Mix Chocolate 430g**Betty Crocker**$4.33**5.0★**▼ 68%**](https://www.amazon.sg/dp/B06XZYLGN3) ## **Common questions**
**Is brownie profitable to sell on Amazon Singapore?**
The niche generates $0/yr across 3 tracked products. 90-day search growth is -29.9%. Flapen's verdict: Skip it (15/100).
**How competitive is the brownie niche?**
2 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
**When does demand for brownie peak?**
Demand peaks in Dec; the busiest month runs 1.7× the quietest.
**What does it cost to enter the brownie niche?**
Listings span $3.90–$4.33; the average listing price is $4.17 (sweet spot $15–$100). The average incumbent carries 3,042 reviews — the moat a new listing must climb.
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